Welcome to Brazen Careerist!

About Me

Public Relations and communications specialist with direct and diverse experience ranging from integrated marketing communications, branding and results-driven public relations to sales support and digital/Web marketing.

Cheryl began her public relations career as an account executive at MediaReach Public Relations where she was responsible for the creation and execution of external communications programs for a diverse collection of client accounts in various sectors including, financial services, professional services, national non-profits and issues-awareness and education programs.

Cheryl currently works as a public relations specialist at staffing and recruiting company Spherion Corporation, where she has been instrumental in the development and implementation of comprehensive corporate and candidate media relations campaigns and messaging for top executives. She serves as a primary media relations contact, company spokesperson and maintains corporate communications standards and guidelines for Spherion and its brands: Spherion Staffing, Technisource, Mergis Group, Provali Group, Todays Office Professionals and Spherion RPO. Cheryl also serves as a crisis communications liaison.

She is responsible for developing thought leadership platforms to increase brand awareness among the company’s business units and works to promote internal and external brand equity through practical, integrated programs that are strategically aligned with business objectives and impeccably executed.

A seasoned professional with vast experience in a wide variety of industries, Cheryl possesses a keen understanding of the latest business, economic and workforce trends. She has superior writing, editing and communication skills. Cheryl is equipped with a strong ability to make sound judgment under deadline and the ability to prioritize between projects.

Work History

• Spherion Corporation
• Media Relations Specialist
• December 2007 to Present

• MediaReach Public Relations
• Account Executive
• October 2006 to November 2007

Education

• Wichita State University
• Bachelor of Arts, Integrated Marketing Communications
• 2004 - 2006

• Bishop Carroll High School
• 1999 - 2003