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1

Is Your Nonprofit Run Like Soviet Russia? http://su.pr/1vP1QA Soviet Russia was an empire suffocated by central planning. All too often it feels like the nonprofit sector is choking on central planning, plagued by a fear of giving up control. Despite well-meaning directors and board committees, what has the nonprofit sector—or your organization—really accomplished? Could more be accomplished if nonprofit employees were given the space and the resources to be creative and innovate?

86 weeks ago

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2

How to Design Winning Email Appeals: http://su.pr/2itjfk Great writing and compelling stories are critical to fundraising success—this is just as true of email as it is of direct mail. But even an amazing story will be overlooked if it’s delivered in a poorly designed email. Your email’s design serves two purposes: 1. to get people to read your amazing story 2. to get people to click to your site so they can give To get your appeals read, learn these secrets to winning email design.

86 weeks ago

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3

4 Lessons for Nonprofits from Lost: http://su.pr/1Awxa5 The TV show Lost was, at its heart, a show about the human condition. Because nonprofits are, at the heart, organizations about the human condition, there are lessons that nonprofits can learn from Lost. Here are four: 1. Tell beautiful, emotionally compelling stories. 2. Engage your community of supporters. 3. Create fun experiences with new media. 4. Don't leave your supporters hanging.

86 weeks ago

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About Me

I help organizations like Brave New Films, House of Ruth, and American Cancer Society get heard, inspire action and deepen relationships with supporters, while raising money at the grassroots level along the way—over $1.5 million in three years from individual donors. It’s my way of being the change.

Strengths & passions: Social media for social change. Fundraising, advocacy & awareness campaigns. Community building. Mobilizing action. Communications & copywriting.