Welcome to Brazen Careerist!

About Me

New media enthusiast experienced in traditional marketing and public relations, interested in discovering new ways to utilize social media and networking outlets to establish lasting connections between organizations and their audiences.

Work History

• (add)ventures
• specialist, strategy/pr
• Febuary 2011 to Present

• - Develop strategic communications and public relations campaigns for client partners. Develop copy and strategic vision for current clients including traditional and social media. Manage various website and blog updates for Fortune 500 clients, including CVS Caremark.

  - Generate new business leads in the community by regularly attending local networking and business-leader events, research and online networking.

  - Manage (add)ventures social media communications, including blog, Facebook Page and Twitter account.

  - (add)ventures partners with Fortune 500 companies, industry and innovation leaders, leading universities, major non-profits and governments to inform and inspire brand loyalty among employees, customers and communities.

• Social Magnolia
• Head Magnolia
• June 2011 to Present

• - Social Magnolia is a strategic online communications consultancy and social media service provider that helps small businesses and nonprofits get their message into the hands of the people who matter the most.

  - We combine old-school theories with fresh, new school public relations and marketing tactics that put social media to work for your business.

  - Learn more at SocialMagnolia.com

• Everglades Direct
• eBusiness Coordinator
• April 2007 to October 2009

• - Discover, coordinate and implement new e-commerce strategies for a variety of business-to-business product lines utilizing viral marketing, Web content, search engine optimization, search engine marketing and social networking.

  -Research and write optimized blog content, press releases and articles on current issues affecting training and HR professionals. Topics range from human resource management to product marketing.

  -Manage brand-focused blogs, write content to improve site SEO, brand awareness, connect with industry thought leaders. Visitors to each blog grew by more than 110% in eight months.

  - Currently focused on developing pay-per-click (PPC) campaigns for company brands - writing ads, testing ad strategies, managing monthly budgets. Ads cover a variety of product lines, with a monthly budget of more than $102K.

• Everglades Direct
• eMarketing Assistant
• May 2006 to April 2007

• -Created product pages, coordinated communication between creative and marketing departments to create cohesive Web pages across branded sites.

  -Managed Exact Target email platform for three brands, edited emails, managed subscribers, pushed out emails to thousands of subscribers, and sent multiple weekly emails. Analyzed email data to develop new testing strategies.

  -Implemented search engine optimization tactics to improve site rankings – copywriting, keyword research, link building.

• United Way of Miami-Dade
• Manager, Interactive Communications
• October 2009 to November 2010

• - Manage the development and execution of United Way of Miami-Dade's online communications projects and campaigns.

  - Assist in the development and execution of the brand's social media strategy by engaging and encouraging participation among internal and external stakeholders.

  - Manage creative development of the brand's web copy and online communications.

  - Develop concept, strategy and messaging for multiple online campaigns.

  - Assist in creating and standardizing online marketing project management processes and methodologies.

  - Manage communications calendars and schedules across multiple cross-functional teams.

  - Track and report on project status and metrics to upper management and other internal stakeholders.

• Public Relations Society of America (PRSA) Miami Chapter
• Web Chair
• October 2010 to October 2011

• Maintain and update PRSA Miami Chapter website and online media outlets, ensuring that they serve as information sources for members and recruitment tools for prospective members.

Education

• University of Florida
• Public Relations, Business Administration
• 2006 -

• Activities and Societies: Public Relations Student Society of America, Alpha Productions Assistant, student-run public relations firm.