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Carol Phillips
Chicago, Illinois
Brand Amplitude, LLC
Marketing
Millennial Marketing
Fans (6)
Following (0)
Groups (0)

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About Me

President of independent brand strategy and market research firm, Brand Amplitude, LLC since its founding in 2002. Adjunct professor, Marketing, at University of Notre Dame since 2003. I teach Brand Strategy (MBA), Marketing Management (MBA) and Principles of Marketing (undergrad). My background is mostly advertising and market research. I am an avid user of social media, mostly Twitter and blogs.

Work History

  • Brand Amplitude, LLC
  • President
  • October 2002 to Present

  • Insights driven marketing consulting practice focused on consumer businesses.

Education

  • MIchigan State University
  • Masters, Industrial Organizational Psychology
  • 1976 - 1979
  • Florida Southern College
  • Bachelors Science, Psychology
  • 1973 - 1976
Interests
Social Media, marketing
Goals
  1. Be a leading voice in Millennial Marketing
  2. Invent new ways to use online research for consumer insights
Specialties
Gen Y marketing, Millennial marketing, consumer insights, consumer behavior, marketing management, branding, brand strategy

Fans (6)

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Scott Asai
Josip Petrusa
FAITH
Ryan Paugh
Tanner Maluchnik
Katy Runtseva