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Here's an idea. How about an online reality show called "The Amazing Space" where users scour the Internet for clues to help them accomplish various online activities in order to reach the next stage of the game. Activities could include completing quizzes, beating competitors in video games, searching for hidden or difficult-to-find content on Web pages, you name it. Sponsors and advertisers would be content providers and brands that would host these clues or activities on their Website.