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1

Here's an idea. How about an online reality show called "The Amazing Space" where users scour the Internet for clues to help them accomplish various online activities in order to reach the next stage of the game. Activities could include completing quizzes, beating competitors in video games, searching for hidden or difficult-to-find content on Web pages, you name it. Sponsors and advertisers would be content providers and brands that would host these clues or activities on their Website.

85 weeks ago

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About Me

I am a seasoned marketing professional with a passion for social media and membership-based organizations. I am originally from Chicago, Illinois but recently moved to Orange County, California to be closer to family and the ocean. Currently, I am self-employed and provide personal branding and social media marketing services to individuals and small businesses. I have more than 15 years of experience in association, publishing and experiential marketing and enjoy writing songs and traveling when I'm not working.

Work History

Carlos Media
Social Media and Internet Community Manager
January 2009 to Present
• Develop and maintain social media and search engine marketing campaigns involving personal branding, Website optimization and Pay-Per-Click advertising management

CO-OP Financial Services
Marketing Coordinator
May 2008 to September 2008
• CO-OP Financial Services is the largest credit union service organization (CUSO) offering products to credit unions.
• Coordinated all registration, participation and management of show services for more than 55 tradeshows and events. Shows varied in size from several hundred people to a few thousand in attendance. Larger shows included the National Association of Federal Credit Unions (NAFCU) and America’s Credit Union Conference (ACUC).
• Developed overall theme for tradeshow booth design and visitor experience
• Conceived and executed marketing campaigns generating new business leads and cross-sales opportunities for sales teams and National Relationship Managers.
• Managed marketing projects including direct mail campaigns from inception to completion.
• Produced webinars for training CO-OP staff and introduced new products such as Travel and Youth Pre-paid Cards to prospective credit union clients.

Carlos Tabora Training & Marketing
Freelance Marketer
November 2006 to April 2008
• Specialized in social media marketing including social networking, podcasting, blogs and other new media.
• Developed and maintained online collaborative communities in the home inspection and web software industries.

BowTie, Inc.
Marketing Supervisor
July 2005 to October 2006
• BowTie is the largest pet publishing firm in the world with magazines including Dog Fancy and Cat Fancy.
• Planned and executed events including the 52nd Annual Show Dogs of the Year Awards during Westminster Week in New York City, and the First Annual Dog Town USA competition in Chicago.
• Planned, organized and directed production and dissemination of marketing materials, programs and activities in support of company's flagship publications, Dog Fancy and Cat Fancy.
• Organized and directed production and distribution of media kits, sales presentations, direct mail, trade show graphics, advertising, public relations, sell sheets, corporate sponsorships, rate cards and events.
• Launched Dog Channel and Cat Channel websites.
• Hired, managed and trained team members as needed; conducted performance evaluations.

International Concrete Repair Institute
Marketing and Chapter Relations Coordinator
September 2004 to March 2005
• ICRI is a trade association of companies that provide concrete restoration, repair and protection for construction-related projects.
• Responsible for all aspects of marketing and public relations for the organization
• Managed advertising sales for bi-monthly magazine, Concrete Repair Bulletin
• Maintained lines of communications between International headquarters and 29 chapters
• Promoted new chapter development and assisted chapters with special needs
• Wrote Chapter News section of the Concrete Repair Bulletin
• Updated association web site

American Society of Home Inspectors
Marketing Director
Febuary 1997 to July 2004
• ASHI is the largest and most respected membership organization for home inspectors in North America.
• Directed marketing activities of all membership programs and services with the objective of increasing dues and non-dues revenue for this 6,000-member organization.
• Oversaw $1.2- million annual budget for non-dues revenue and product sales.
• Organized all aspects of InspectionWorld, the Annual Convention and Trade Show featuring concurrent educational breakout sessions, two business programs, three special events and a 30,000-sq.-ft. exhibit hall.
• Implemented "The ASHI Experience/We Speak House" national branding campaign including print, web, radio and grass roots initiatives.
• Managed ASHI Website including content, advertising, promotion and member support.
• Wrote promotional copy for products and services including brochures, letters, website pages, emails, etc.
• Participated in strategic planning and development of society work plans.

Corporate Productions, Inc.
Marketing and Event Coordinator
July 1994 to January 1997
• Corporate Productions was a top experiential marketing and event production firm acquired by TBA Global.
• Developed creative concepts for communications, marketing strategies, events and entertainment programs.
• Generated promotional strategies to increase sales opportunities.
• Supervised budget and vendor negotiations on a per project basis.
• Authored and edited proposals/presentations for Fortune 500 companies and trade associations.
• Researched and qualified prospects, then scheduled sales appointments for Account Managers.
• Maintained relationships with talent agencies, speakers’ bureaus, decorators, printers and other vendors associated with each project.
• Coordinated public relations/advertising activity, supervised on-site management of events, co-developed training program for Marketing Assistant's position.