Welcome to Brazen Careerist!

About Me

New media marketing professional with 12+ years of experience managing lead generation projects, building brand awareness and developing customer engagement assets through print, broadcast, corporate events and online interactive marketing.

Industry Focus: Small business, entrepreneurship, high tech.

Unique Skill: Marketing to women, digital influence.

Work History

• Ladies Who Launch
• Market Director
• June 2009 to Present

• • Create and execute social media strategies for Ladies Who Launch (LA) via Facebook, Twitter, LinkedIn and blogs to build and engage community, generate sales, and establish message consistency across multiple networks.
  • Create and promote events targeted to female entrepreneurs from concept to year 3 of starting a business. Provide expert speakers, networking opportunities, PR opportunities and workshops to facilitate the launching process.
  • Develop and maintain relationships with strategic partners and execute cross-branding promotions that benefit both sides of the partnership.
  • Manage client projects including pay-per-click campaigns, website redesigns, rebrand projects & social media campaign development.

• JDSU
• Manager, Global Events
• January 1998 to March 2008

• • Managed corporate events budget of $5-7 million annually.
  • Directly managed the Tradeshow & Events Group (with up to two direct reports) as well as cross-departmental project teams.
  • Cut departmental costs over 750K in one fiscal year through asset sales, contract renegotiation and new vendor partnerships.
  • Managed events of various sizes, from small customer engagements to large-scale, double-deck exhibit projects of up to 10,000 sq ft.
  • Oversaw process for acquisition of capital assets such as a 7,000 sq ft, $1.2M exhibit structure including RFP process, vendor selection, design development, contract negotiation, and overall project management.
  • Co-developed and managed a customer-focused online interactive university (JDSUniversity) using Webex platform, providing in-depth technical presentations on products and technologies relevant to the fiber-optic marketplace.

• Listen Up! Canada
• Marketing & Development Manager
• May 2005 to January 2006

• • Responsible for proposing, managing and driving marketing programs to increase brand awareness and store traffic in target markets (medical and consumer), including direct mail, broadcast, online and print media.
  • Managed client databases and used sales data from retail locations to create trend analysis, measure effectiveness of marketing campaigns, and monitor geographical patterns.
  • Liaised with media buyers, public relations firms, and marketing agencies to manage ongoing programs and project initiatives.
  • Centralized all media and public relations inquiries and initiatives and solicited speaking opportunities and media interviews for corporate spokespersons.
  • Managed all aspects of the website including content creation, updates, and vendor support for search engine optimization services.

• TMX Group (Toronto Stock Exchange)
• Account Manager, Event Marketing
• December 2003 to May 2005

• • Managed, marketed and executed a diverse number of conferences and events for specific lines of business within the TSX Group, including program launches, symposiums and national road shows.
  • Solicited program speakers, developed agendas, generated marketing content and materials, and drove marketing programs to increase attendance at events.
  • Led cross-functional teams while managing overall project deliverables.
  • Managed program initiatives for the Canadian Foundation for Investor Education (non-profit association created and supported by TMX Group).

Education

• UCLA/ Fielding Graduate Institute
• MA, Media Psychology, Social Media Influence, Technology & Social Change
• 2009 - 2011

• York University, Toronto, Canada
• BA, Psychology, Creativity & Philosophy
• 1995 - 1998