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Caleb Gardner

Chicago, IL

Account Executive, Strategy, Edelman Digital

Public Relations

http://theexceptionalman.com/

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Following (24)

Groups (5)

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JR Moreau People seem to have shorter attention spans online compared to having a captive audiences in a class or lecture. With social media and messaging, what are some of the techniques you would use to overcome the "give me the short version" response to your message?

108 weeks ago from Green Social Media

Caleb Gardner: Don't make your idea too complicated. That's why I love doing Save the Cups, because it's an idea that's very easy to grasp very quickly.

Never ...MoreDon't make your idea too complicated. That's why I love doing Save the Cups, because it's an idea that's very easy to grasp very quickly.

Never underestimate the power of a simple idea.
108 weeks ago

Megan Atkinson: I think social media can employ the same concepts of web design in regards to this concern. Using brevity, bold text to main words, color theory, ...MoreI think social media can employ the same concepts of web design in regards to this concern. Using brevity, bold text to main words, color theory, and compositional theory to communicate the "short version" preference of most web-goers.
108 weeks ago

Caleb Gardner Well, this is appropriate, after starting http://savethecups.com/ Well done, guys! Great group.

108 weeks ago from Green Social Media

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: Brilliant idea and great timing! I shared the link with my friends and professors :) You will definitely get support from Central NY.
108 weeks ago

Caleb Gardner: @Clare Tell central NY we say thanks. :)
108 weeks ago

Andrea V. Lewis I thought you you guys would enjoy this... 15 Things Worth Knowing About Coffee http://theoatmeal.com/comics/coffee

109 weeks ago from Coffee

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Caleb Gardner: I heart the Oatmeal. Period.
109 weeks ago

Nicholas Cloud: theoatmeal.com rocks. That is all.
109 weeks ago

Sarah Kovitz Hello Everyone! My name is Sarah, and I have this wonderful business idea but I am lost as far as putting it into action. I know where I want my business to go but I am in dire need of a mentor or someone who can help me out. Wishing everyone on BC great success!

109 weeks ago from The Windy City Crew

Caleb Gardner: I'd love to help in any way I can. Maybe shoot me an email if you're worried about a public forum? MoreI'd love to help in any way I can. Maybe shoot me an email if you're worried about a public forum? me@calebgardner.com
109 weeks ago

Rob Commins: Hi Sarah - I have been helping new entrepreneurs get their ventures into action for a few years. I'd be happy to talk to you about company ...MoreHi Sarah - I have been helping new entrepreneurs get their ventures into action for a few years. I'd be happy to talk to you about company structure, ensuring your time is focused on the right activities and how to develop a marketing plan. Feel free to email me: rcommins at gmail.com.

Cheers,
Rob
109 weeks ago

Caleb Gardner Hey fellow coffee connoisseurs, Thought you might be interested in a little project I'm working on that just launched called Save the Cups: http://savethecups.com/ Let me know your thoughts. The coffee tastes the same when it's not in a paper cup, right? :)

109 weeks ago from Coffee

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Jennifer Vaaler: Caleb, I've tried signing up but I keep receiving an error when I submit.
88 weeks ago

Caleb Gardner: Thanks for letting us know, Jennifer. If you could send me an email with more info (what browser you're using, what error message you're getting) ...MoreThanks for letting us know, Jennifer. If you could send me an email with more info (what browser you're using, what error message you're getting) that would help us solve the problem: caleb@savethecups.com.

Thanks!
88 weeks ago

Holly Hoffman I'm up to 20 ounces per morning... technically, I think that's 2.5 cups. How many cups do you drink?

110 weeks ago from Coffee

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Kanav: I have scaled back my cups from 4 to 2, and I do not drink coffee after 6 else I am wired, if I have one least you can be sure there is one owl at ...MoreI have scaled back my cups from 4 to 2, and I do not drink coffee after 6 else I am wired, if I have one least you can be sure there is one owl at night on duty :) In Denmark, while on work I once tried matching my Danish colleague and for three nights I was not able to sleep. I had 2 pot fulls and that guy continued with another two cups :)
110 weeks ago

: I drink a couple of cups in the morning but I've had to switch to half-caf for health reasons.
109 weeks ago

Holly Hoffman I take my coffee black for the most part, but the holidays seem to get me in the mood for flavor & cream. What do you like adding to your mug to get you in the holiday spirit?

111 weeks ago from Coffee

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Alan Koskelin: Homemade Irish cream: sweetened condensed milk and/or cream, Irish whiskey, maybe some vanilla.
111 weeks ago

Jason Simon: I drink it black year round... :)
111 weeks ago

Andrea V. Lewis I have to ask are you a sipper or a gulper?

112 weeks ago from Coffee

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Holly Hoffman: Totally a sipper. I never could get the gulping thing - why don't you want to SAVOR it??
111 weeks ago

Adriana Dwan: Definitely a sipper! I like my coffee & tea hot so gulping would take me to the emergency room.
111 weeks ago

Caleb Gardner Hey guys - what a great new group. I'm on a team that's about to launch Save the Cups - http://savethecups.com/ Check it out. I'd love to hear your feedback before (and after) our January 1 launch.

112 weeks ago from Upstarts!

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Kim N. Campbell: Hey Caleb, love this idea! Especially since I think enforcing new habits works better in communities. I think it would have also been interesting ...MoreHey Caleb, love this idea! Especially since I think enforcing new habits works better in communities. I think it would have also been interesting to have linked the new years resolution to like a list of others who had made this their new years resolution,or a number of other people who made the resolution. That way I kinda feel part of something bigger before the launch happens.
112 weeks ago

Caleb Gardner: Thanks Kim. I've also given some thought to incorporating the NY Resolution more into the launch. We may end up doing something like that, but ...MoreThanks Kim. I've also given some thought to incorporating the NY Resolution more into the launch. We may end up doing something like that, but would probably do it the last week in December after the holiday craziness. That's when most people will probably start thinking about it anyway.
111 weeks ago

Caleb Gardner Have you guys ever tried Intelligentsia? They're based here in Chicago and make amazing (direct trade) coffee. http://www.intelligentsiacoffee.com/ (And no, I don't work for them or anything.)

112 weeks ago from Coffee

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Jason Simon: Excellent coffee. I had a cup of Intelligentsia a few days ago.
112 weeks ago

Andrea V. Lewis: Unfortunately, I haven't. Thank god for the internet though, I'm definitely going to try it out. Thanks for the recommendation. =)
112 weeks ago

Caleb Gardner Nice to see Chicago well represented on BC. Thanks Ryan.

136 weeks ago from The Windy City Crew

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