About Me
"Working with Bret is quite the experience, something that I will remember for the rest of my life." This quote coming from Winston Churchill himself or at least this is what he might have said if he had ever met me.
My name is Bret Bernhoft and I am Generation Y (those born between 1980 and 2000) to my bones, both personally and professionally. I grew up on Apple Jacks and Power Rangers. It was the introduction of the Internet in the early 90s, the popularization of Finger Skateboards and the infamy of a Presidential affair that helped define my generation and I was there. From the mid 80's until today I have been spoon fed a steady diet of electrolytes and Pop Culture, preparing me for InsYght and your needs.
I make it my business to know and understand my generation, inside and out. Appreciating that stereotypes don't work and that diversity is reality, I have come to realize that there is no one answer to approaching Generation Y, there is only having the right insight.
Having been born and raised in Portland Oregon, I have been given the privilege of experiencing, in action, a great diversity of Generation Y communities. These coexisting pockets of Generation Y culture have provided me an open opportunity to communicate with and experience a panorama of human scenery.
My name is Bret Bernhoft and I am Generation Y.