Welcome to Brazen Careerist!

About Me

Ever feel like you've got too many things that you want to do? I know I sure do! I'm looking forward to focusing my attention on a few key areas of growth, so that I don't continue to scatter my attention. :)

I'm currently employed full-time by a publishing company, managing online marketing efforts. I love what I do, and am excited to put that passion to work for others.

I recently started my own company serving local small businesses and start-ups focusing on creating cost effective marketing campaigns featuring social media and online marketing.

I consider myself friendly and helpful, so if there is anything I can help you with, don't hesitate to ask! :)

Work History

• F+W Media
• Manager, eCommerce Marketing
• May 2008 to Present

• Oversee direct to consumer and trade marketing for multiple enthusiast communities, using B2B and B2C strategies.
  • Manage team of category marketing managers, coordinators, and designers to meet marketing objectives.
  • Create and execute marketing plans to broaden direct-to-consumer sales and increase revenue.
  • Direct usage of social media, search engine marketing and other technologies to widen community reach.

• Penton Media
• Online Product Development Manager
• June 2007 to May 2008

• Lead strategic development of feasible and profitable online products to serve advertisers and readers in a B2B market.
  • Work with publisher, sales, editorial, and development staff to launch new products and improve existing offering.
  • Develop strategy for site redesigns and new site launches to maximize advertiser exposure and generate traffic.
  • Analyze website analytics to find opportunities and obstacles, and develop plans to address them.

• Penton Media
• Emedia Project Manager
• January 2007 to June 2007

• Set overall emedia project priorities, establishing timelines, objectives and budgets.
  • Led training of editorial team on use of content management system, email newsletter distribution, and HTML.
  • Worked with development staff for incremental site updates and strategy for long-term functionality and design.
  • Assist with marketing creative for online products, including copywriting for sales materials.

• Penton Media
• Lead Generation Marketing Manager
• December 2005 to January 2007

• Campaign and program management for industry-leading lead generation and eMedia marketing campaigns.
  • Redesigned lead generation strategy to contextual-based placement from traditional product-based programs.
  • Tracked and analyze web metrics and analytics including open-rates, conversion rates, and CTR.
  • Oversaw prestigious vendor awards programs including sales collateral and public relations.

Education

• Colorado State University
• Bachelor of Science, Business Administration, Marketing, Technical Journalism
• 1999 - 2004