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Ben Honingford

Royal Oak

Solutions Planner (Strategic Planner, Account Planner, Brand Strategist), Campbell-Ewald

Marketing

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About Me

Strategic planner/big thinker with 4+ years of account management and planning experience. I think the best way to learn anything is diving in head first… which is probably why I feel most comfortable when I’m in the trenches.

I love figuring out what makes us all tick and the role a product or service can play in our lives. The perfect strategy strikes the right balance between both rational and emotional appeal. That’s why I spend a lot of time thinking about the logical, and don’t apologize for thinking about the completely illogical.

Work History

Campbell-Ewald
Solutions Planner
July 2009 to Present
United States Postal Service, Chevrolet accounts

Brand positioning, target development, quantitative and qualitative research, industry trends, consumer trends, competitive analysis and claim development.

I also chip in thinking and insights on home improvement, cpg clients