Welcome to Brazen Careerist!

About Me

I'm a marketing/IT geek, immersed in the social media world of community management and internet marketing, with all the techie goodness of web content management.

What this really means is on a given day I'm tech support, a project manager, documentation guru, professional hand-holder and social media deep diver--and that's just before lunch.

I love listening, I love engaging, and I love being part of something greater than myself that answers the questions, "Where do I need to go, and how can you help me get there?" It's about the Miracle on 34th Street. It's about giving people what they need.

I still talk about career and job search advice, but with my new job, that Miracle on 34th Street includes workplace safety, caregiving and mental health resources, stamping out bullying and tips for autism and special education needs.

And there's a treasure trove of online resources to do it!

Facebook:
Find resources for kids and adults with special needs, help prevent workplace violence and bullying, and talk about nonviolent crisis intervention:
- www.facebook.com/CPI.Training

Help persons with Alzheimer's and related dementias live a life of quality at EVERY stage with person-centered care:
- www.facebook.com/DementiaCareSpecialists

Twitter:
- twitter.com/CPI_Training (dementia care, healthcare, autism, special education, behavior management, crisis prevention)
- twitter.com/bbenishek (a mix of career advice, social media tips, environmentalism, food and crisis prevention)

Career Juice:
- www.brazencareerist.com/myfootpath

Hired for the Holidays:
- http://bit.ly/hc1qTR

How social media got me my last job:
- http://bit.ly/dWjsSO

I'm also very interested in corporate social responsibility, sustainability and what hopefully will be a solid social-ecological "green" movement in today's world and for the future.

See you out there!

Work History

• Crisis Prevention Institute (CPI)
• Social Media Specialist

• Refine social media strategies, create proactive link building strategies, and engage CPI’s online community.

  • Engage customers/prospects/participants in community site by posting, monitoring, responding, and resolving customer issues using CPI brand voice.
  • Active participation in social media conversations as the eyes, ears, and voice of our brand.
  • Active search and collection of news links and other content of interest for news widget and passes stories on for eNewsletter and blog post consideration.
  • Comment on news stories and blogs to promote CPI thought leadership.
  • Generate content and conversation points for Facebook.
  • Aid in creation/refinement of social media strategies for Twitter, YouTube, etc.
  • Gather and analyze social media data to inform decisions moving forward and establish KPIs for social media strategies.
  • Evaluate and recommend emerging social trends and outlets.

• Manpower Inc
• MyPath.com Community Manager

• Manpower Professional contract position. Managed website content and provided technical support to community. Monitored analytics and trends via Omniture and Google Analytics. Developed content for promotional banner ads and career toolkits.

  • Increased awareness and traffic on Manpower’s premier career management website through targeted social media outreach on Twitter, LinkedIn, Facebook, Businessweek.com and others, resulting in 37% year-over-year increase in page views, 36% increase in unique visitors, and 25% increase in repeat visitors.
  • Ran weekly Twitter #careerchat for job seekers and increased MyPath Twitter followers over 650% over a period of ten months; Twitter is now the 4th largest referring domain for MyPath.
  • Built MyPath’s Facebook page, attracting hundreds of friends over 10 months.
  • Built LinkedIn presence, increasing followers by 121% over a period of 5 months.
  • Built MyPath presence on Businessweek.com, driving 24.2% traffic to MyPath.

Education

• Lawrence University
• English, Environmental Science
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