Welcome to Brazen Careerist!

About Me

I am a marketing professional with brand strategy and management, creative direction, and design communications expertise. In the past 9 years I have have been engaged in a wide range of experience with clients in professional services, consumer products and business-to-business categories. Currently I am offering design-driven consulting services, which include: research, creative strategy, marketing strategy and implementation, client interface, resource management, project management,brand positioning, design and billing.

Work History

• Self Employed
• Brand/Design Consultant
• September 2008 to Present

• • Managed a Branding Campaign for FlatRate Moving, July/August 2009. Was in charge of concept development, market research, media buying, PR coordination, vendor relationships and copy writing. Reduced the campaign costs by 25% by eliminating third party fees.

  • Leveraged my knowledge to create a quarterly marketing plan, tactics and incentive programs. Worked closely with the CFO to develop a budget, managed schedules and creative strategy. Managed vendor and agency relationships and handled pre/post campaign analysis.

  • Developed and managed brands for freelance clients. Created collateral materials and marketing strategies. Consulted on business planning and development.

• Epana Networks
• Art Director
• August 2005 to September 2008

• • Developed and implemented in all Marketing Materials the Unidosô Financial Services brand, a money transfer product, contributing to companyís growth and brand visibility.

  • Developed and led a national campaign focusing on Unidosô Money Transfer. Worked closely with product manager and the VP of Marketing during product development, adhering to a set budget and cutting production costs.

  • Effectively managed and created new and existing brands for Kare Distribution, pre-paid products with daily basis quality control.

  • Organized and directed companyís photo shoots.

  • Directed and supervised design and production for packaging, POS materials, vehicle branding and environmental design.

Education

• Pratt Institute
• Masters of Professional Studies, Design Management
• 2008 - 2010

• Fashion Institute of Technology
• Bachelors of Fine Arts, Graphic Design
• 2000 - 2006