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I've always been intrigued by the advertising business but I've landed here on a road less traveled which is just my style. Likewise, it's no surprise that I hope to explore alternative media and digital agencies and one day lead one.
My background in publishing, public relations, marketing and now advertising means that my heart beats at the intersection of account planning, cool hunting, chasing and spreading ideas, and connecting people. One thing I've learned from product marketing and branding experience is that consumers are constantly evolving and demand that we stay ahead of information-overload to engage them and earn their loyalty. Above all, I champion story-telling, emotional expressions that inspire cultural participation.
I'm a huge fan of exploiting digital strategy, grassroots tactics, event marketing, smart brand collaborations, and straight up out-of-the-box creative thinking. These days you've really got to plant your flag not just wave it in the air and hope someone's taking notice.
I boast a newly found passion for multi-cultultural marketing.
Which is not only because I love being a Caribbean girl from Brooklyn. Great communications just should not discriminate.