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Ashley Testa
Jacksonville, FL
Marketing Consultant, Cox Media Group
Media/Entertainment
Fans (11)
Groups (0)

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Work History

  • Cox Media Group
  • Marketing Consultant
  • June 2008 to Present
  • • Created, developed, and executed multimedia campaigns for local and national clients exceeding targeted return on investment
    • Shifted significant revenue to Cox Media Group from the competition, from 0% to 90% share
    • Grew account base by over 120% in 2010 over 2009
    • Consistently exceeded sales budgets by up to 258%
    • Led new revenue and sales force education initiatives in non-traditional media
    • AWARDS:
    • Account Manager of the Year 2010
    • 11 time recipient of the Account Manager of the Month Award - Most new business and exceeding sales budgets
    • 4 time recipient of the Street Fighter Award - Developing the most effective, most involved multimedia client campaign
    • 2010 Target Drive Award - Most new business

  • Rex Corporation
  • New Business Development
  • Febuary 2008 to June 2008
  • • Identified means by which Rex Corporation could most effectively increase new business
    • Assisted sales team through identifying new prospects and researching current prospects

  • N5R Realty Advisors
  • Marketing Analyst
  • • Developed marketing strategies for luxury real estate communities around the world based upon in-depth strategic analysis
    • Performed Search Engine Optimization

  • MECLABS Group (MarketingExperiments, MarketingSherpa, & InTouch)
  • Marketing Analyst
  • November 2007 to January 2008
  • • Completed an analysis of the company’s co-registration and affiliate programs and provided recommendations for future direction
    • Analyzed and managed the organization’s Social Media program
    • Developed and maintained relationships with partners and clients
    • Initiated and organized media buys and other promotional efforts

  • The George Washington University
  • Dean's Research Scholar
  • May 2006 to June 2007
  • • Conceived a research project, approved and funded by the dean of the School of Business, to yield information and conclusions on Student Package Services, which is managed by Pitney Bowes
    • Compiled data to be utilized in the development of a detailed model allowing identification of the steps that constrain the process as well as the evaluation of possible process modifications
    • Modeling techniques included spreadsheet modeling, simulation modeling, and process flow-charting

  • Your Precious Time
  • Founder & Principal
  • May 2006 to August 2006
  • • Established a business to provide busy individuals with a variety of personal assistance services
    • Developed a website to list the services provided and allow customers to make reservations
    • Produced flyers for distribution to targeted customers
    • Interacted with local businesses to promote awareness of services

  • Napster
  • On-Campus Representative
  • • Promoted the firm’s product to university students in local DC
    • Communicated with senior-level officials regarding marketing techniques

  • College Concession Services LLC
  • Marketing Director
  • September 2005 to December 2005
  • • Created advertisements and weekly emails using ExactTarget, and developed targeted marketing strategies
    • Broadened product mix to meet consumer demands
    • Expanded the company’s territory to more than double the previous area
    • Developed a new pricing strategy through analyzing competitor’s pricing and the target market
    • Created surveys and analyzed website traffic to explore customer needs

Education

  • Jacksonville University
  • MBA
  • 2010 - 2012
  • The George Washington University
  • Bachelor of Business Administration, Marketing
  • 2003 - 2007
  • Activities and Societies:
    • GW Consulting Club- Marketing & Communications Director
    • International Advertising Association
    • GW Women in Business
    • National Society of Collegiate Scholars
    • Sigma Delta Tau

Fans (11)

Catherine Adamson
Scott Rechler
Deidre Frith
Amy Warren
Adrianne Burke
Divya Kaushik
Suzanne Curtis
Ryan Paugh
Pawan Dhawan
Ellen Ai

Following (14)

Adrianne Burke
GWSB Alumni
Ellen Ai
Melissa
Mike Ambassador Bruny
Mariam Ansari
Catherine Adamson