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• Created, developed, and executed multimedia campaigns for local and national clients exceeding targeted return on investment
• Shifted significant revenue to Cox Media Group from the competition, from 0% to 90% share
• Grew account base by over 120% in 2010 over 2009
• Consistently exceeded sales budgets by up to 258%
• Led new revenue and sales force education initiatives in non-traditional media
• AWARDS:
• Account Manager of the Year 2010
• 11 time recipient of the Account Manager of the Month Award - Most new business and exceeding sales budgets
• 4 time recipient of the Street Fighter Award - Developing the most effective, most involved multimedia client campaign
• 2010 Target Drive Award - Most new business
• Identified means by which Rex Corporation could most effectively increase new business
• Assisted sales team through identifying new prospects and researching current prospects
• Developed marketing strategies for luxury real estate communities around the world based upon in-depth strategic analysis
• Performed Search Engine Optimization
• Completed an analysis of the company’s co-registration and affiliate programs and provided recommendations for future direction
• Analyzed and managed the organization’s Social Media program
• Developed and maintained relationships with partners and clients
• Initiated and organized media buys and other promotional efforts
• Conceived a research project, approved and funded by the dean of the School of Business, to yield information and conclusions on Student Package Services, which is managed by Pitney Bowes
• Compiled data to be utilized in the development of a detailed model allowing identification of the steps that constrain the process as well as the evaluation of possible process modifications
• Modeling techniques included spreadsheet modeling, simulation modeling, and process flow-charting
• Established a business to provide busy individuals with a variety of personal assistance services
• Developed a website to list the services provided and allow customers to make reservations
• Produced flyers for distribution to targeted customers
• Interacted with local businesses to promote awareness of services
• Promoted the firm’s product to university students in local DC
• Communicated with senior-level officials regarding marketing techniques
• Created advertisements and weekly emails using ExactTarget, and developed targeted marketing strategies
• Broadened product mix to meet consumer demands
• Expanded the company’s territory to more than double the previous area
• Developed a new pricing strategy through analyzing competitor’s pricing and the target market
• Created surveys and analyzed website traffic to explore customer needs
Activities and Societies:
• GW Consulting Club- Marketing & Communications Director
• International Advertising Association
• GW Women in Business
• National Society of Collegiate Scholars
• Sigma Delta Tau