Welcome to Brazen Careerist!

About Me

ASHER PERGAMENT
(310) 729-3777
asherpergament@gmail.com
133 SOUTH OAKHURST DRIVE #307, BEVERLY HILLS, CALIFORNIA 90212
4643 RANCHO REPOSO, DEL MAR, CALIFORNIA 92014

PROFILE:
Prudent best business practices and principles with experience in
start-ups, corporations and small businesses Experience in
operations, marketing and strategic planning. Leadership through
empowerment, decisiveness, traditional and counterintuitive
approaches.

EXPERIENCE:
Century Wilshire Hotel Group, Los Angeles
Director, Rooms Division
Properties: Culver Hotel, Culver City – Historic Landmark, National
Trust for Historic Preservation
Hotel Beverly Terrace, Beverly Hills – Luxe Worldwide Hotels
2008 - 2009
Responsible for oversight of all areas of operations for two boutique
properties relating to Revenue Management, Group and Corporate Inside
Sales, Rooms, Reservations and Front Office. Grew revenue 4% in 2008
vs. 2007, increased RevPar 6%, ADR 11%, during occupancy decrease -5%.

Group Sales = 22% of room revenue. Corporate sales = 21% of room
revenue. Channel distribution: 50% In house, 20% own website, 25%
sales office, 5% third party websites. Maintained 2009 ADR, RevPar
and total Room Revenue at 2007 levels during decreased occupancy
period of -10% vs occupancy 2008.

Mosaic Hotel, Beverly Hills – Preferred Hotels and Resorts, managed by
Gemstone Hotels & Resorts
Front Office Manager
2007 - 2008
Responsible for oversight of all areas of operations relating to the
guest experience for Front Desk, Bell Staff, and Concierge. Includes;
systems and operations of the Front Office, development of all Front
Office associates, maintenance of Preferred Hotel Group and Gemstone
standards, maintenance of guest comment cards and satisfaction surveys
and oversight of guest recognition program. Part of management team
overseeing all operations of the premier leading luxury boutique hotel
in Beverly Hills. Responsibilities include participation in MOD
program, payroll (ADP), housekeeping turndown, building maintenance,
website development, brand identity and development, operational
systems, new technology implementation.

Manage and ensure Front Office Personnel are efficient with guest
registration, check in & check out service is conducted with
established procedures and completed in accordance with policy and
procedure. Making certain guests are handled both courteously and
professionally, proper identification and credit are established and
all posting, cash transactions, account settlements and deposits are
handled correctly. Also, making sure that proper techniques are
utilized, calls are handled both courteously and professionally, calls
are answered on a timely basis and the proper greetings are used,
messages and faxes are handled correctly and efficiently, and that
guest complaints and problems are handled in a courteous and
professional manner with proper follow through.

Huntley Santa Monica Beach, Santa Monica – Preferred Hotels and
Resorts, managed by Second Street Properties
Front Office Manager
2005 - 2007
Implemented Preferred Hotels & Resorts standards when hotel was
re-flagged from being a Radisson. Hired and trained new staff and
re-trained and/or terminated employees already with the hotel. While
staffed at 66% to 33% below Preferred Hotels’ minimum staffing level,
the Front Office delivered a 74% average of Preferred Standards of
Excellenceä score against a worldwide average of 82%, a 112% to 246%
PSE average scaled to staffing level according to Richey International
Benchmarking survey. Executed disciplined adherence to Revenue
Manager's goals and plan resulting in 14% increase in ADR and 9.9%
increase in room revenue.

Responsible for all areas of operations relating to the guest
experience for Front Desk, Bell Staff, and Concierge. Includes;
systems and operations of the Front Office and the development of all
Front Office associates. Included as well is the maintenance of
Preferred Hotel Group standards of guest services and a consistent
guest experience. Process and post payments and transactions, post
adjustments and handle guest disputes, bill no-shows, late checkout
charges and credits, reconcile all transactions at close of shift,
answer phones, make reservations and maintain cash drawer,
check-in/out guests.

Fox Television Stations, Los Angeles
Sales
2003 - 2005
Responsible for advertising sales administration, negotiations and
liaison with advertising agencies and local television stations in New
York, Los Angeles, Chicago, Washington D.C., Dallas, Phoenix and Salt
Lake City.

Ruff Ruff Couture, Inc, Beverly Hills
Accounting Manager / Principal
2001 - 2003
Responsibilities included: AP/AR, ACH transactions, payroll (Paychex),
collections, bank and credit card statement reconciliation, journal
entries, general ledger, bank deposits, financial analysis and
reports. Worked with CPA on year-end. Software: Quickbooks -
Manufacturing Package, MS Office

Launched new brand, sourced manufacturing, product development and
international distribution, supervised web site project management,
conducted tradeshows and PR events. Grew sales ten-fold in second year
of business. Distribution expanded from special orders, to 6 retailers
in second year, now in 400+ retail channels worldwide.

Massive Media Group, Santa Monica
Marketing Communications Manager
2000 - 2001
Managed internal and external communications, media outreach, trade
advertising, launch and speaking points.
Positioned key media executives, as first movers in digital rights
management market, gaining immediate 19% industry trade market share
and coverage in 19 key periodicals and websites.

FASTV.com, Los Angeles
Manager, Marketing
1998 - 2000
Advertising & Communications:
Supervised internal and external communications including collateral,
press releases, advertising and content. Developed and executed media
plans, PR programs, generated media outreach and coverage, managed
events and tradeshows at 18% below budget, Advertising plan generated
over 100K page views/day.

Branding & Operations:
As product manager, launched 3 new media products/services, increasing
revenue by 22%. Managed brand consistency, distribution and corporate
vision for FasTV businesses. Developed and implemented affiliate
marketing campaigns with content providers. Conducted and supervised
research regarding user preferences, competition and new markets.
Negotiated relationships and set-up functions: maintenance, equipment,
suppliers, travel, and recruiting. Negotiated contracts and rates as
company grew from 6 employees to 50.

EDUCATION:
Pepperdine University, Graziadio School of Business & Management –
MBA, Strategy & Finance GPA 3.4
December 2004

San Francisco State University – BA, Political Science - Economic
development emphasis, Dean’s List GPA 3.0
January 1997

BIO:
Asher most recently served as Director of Rooms Division for two
hotels, the Culver Hotel in Culver City, member of the National
Historic Preservation Trust and Hotel Beverly Terrace in Beverly
Hills, member of Luxe Worldwide Hotels, voted by Gayot guide the #1
Best Value Hotel in Beverly Hills 2008. He was responsible for
corporate and group inside sales, revenue management, rooms & front
office.

Prior to the Culver and Beverly Terrace, Asher served as Front Office
Manager at the Mosaic Hotel, Beverly Hills. The Mosaic was awarded Los
Angeles Magazine’s Best Boutique Hotel in 2007, a member of Preferred
Hotels & Resorts and managed by Gemstone Hotels and Resorts. His
position is a part of a five person management team operating the
premier luxury boutique hotel in Beverly Hills.

Asher served as Front Office Manager at the Huntley Santa Monica Beach
Hotel before the Mosaic. The Huntley transitioned during 2005 from
being a Radisson flagged hotel to a member of Preferred Hotels &
Resorts. His position was a key role in implementing organizational
change management. It also served as a key position in implementing
Preferred's upgraded guest services, in addition to day-to day front
office oversight.

Previously, while completing his studies at Pepperdine University and
earning an MBA in 2004, Asher started a new business venture, pet
luxury goods wholesaler, Ruff Ruff Couture. In addition, he worked at
Fox Stations Sales, a division of Fox Television Stations. At Ruff
Ruff Couture, he developed the brand, established manufacturing
partners and managed the supply chain, finance, sales and marketing.
With only $5000 start-up capital, the business has grown from six
retail clients to over 400 retail and online clients, $10,000 first
year to nearly $500,000 per year in sales. Asher is now a silent
partner.

Asher consulted from 2001-2002, engaging in public relations and
project management for companies, including Creative Planet, a portal
and online entertainment community and technology provider, Bob Gold &
Associates Public Relations, specializing in convergence and
middleware, and for Castle Advertising/Ronco Inventions, Ron Popeil, a
direct response pioneer whose products include: the Ronco rotisserie
oven, the pocket fisherman, etc.

Previously, he was marketing communications manager for the
high-profile Massive Media Group, Inc., a digital rights management
provider. He was responsible for the launch of Massive Media and
worked extensively with InterTrust Technologies, Massive Media Group’s
technology partner on media outreach. Asher crafted the company’s
public speaking points for key executives who previously headed major
media companies, Frank Biondi (MGM/UA), Howard Weitzman (Universal),
Greg Meidel (Paramount Television) and Michael Kassan (Initiative
Media).

At FasTV, Inc., Asher served as manager of marketing and was the
company's second employee. During his first year, he was responsible
for day-to-day corporate operations and participated in crafting the
company’s vision and brand identity. Throughout, he was responsible
for strategic, creative and media aspects for the company and for
FasTV.com, voted one the 10 best media sites on the sites by PC
Weekly, and for the critically acclaimed business-to-business video
publishing service "FasTV Newsroom" used by television broadcast
groups to power web video streaming and editing tools.

His marketing projects and efforts at FasTV, Inc. included working
with television and cable networks, local television stations, sports
leagues, motion picture studios and record labels including: CNN,
Reuters, Bloomberg, Associated Press, IMG, NHL, Wimbledon and the PGA.
In addition to consumer marketing, he was responsible for creating and
implementing promotional partnerships to enhance traffic and revenue.
Additional efforts included working with new business community groups
and non-profits including: Radio-Television News Directors
Association, National Association of Television Production Executives,
Digital Coast Roundtable, Digital Hollywood, Lawnmower and the Venice
Interactive Group.

Asher's post-baccalaureate career started at The Gersh Agency, a
talent and literary agency. In addition to his MBA from Pepperdine
University, he holds a BA in Political Science with an emphasis in
economic development from San Francisco State University.

Education

• Pepperdine University
• MBA, Strategy & Finance
• 2004 -

• San Francisco State University
• POLITICAL SCIENCE, Economic Development
• 1997 -