Ariel Sasso is using Brazen Careerist to share ideas. Join now to become a member and start networking with Ariel Sasso and other professionals just like you. Learn more.
I am responsible for increasing client visibility by continuously fostering relationships with press, blogger and analyst communities, securing editorial coverage through creative pitch and byline abstract development, and drafting of press materials, including releases and briefing documents.
I joined SHIFT as an account coordinator in June 2007. During my time here, I have worked for a variety of technology clients from start-ups to enterprise class vendors in the social media, ecommerce, mobile and consumer space.