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69 weeks ago from Brazen Careerists in New York City, Creating a Life You Love and Young Professional Women (YPW)1 more
79 weeks ago
Dynamic advertising, marketing communications and digital media professional, experienced in account management and client service. Interested in using communication skills, innovative solutions and collaborative thinking to build relationships and make an impact in the business community.
An exceptional communicator, relationship-builder and team player, I've demonstrated the ability to manage 'tricky' accounts and build lasting rapport with zest and genuine enthusiasm.
A dedicated advertising professional by day, and a budding writer/blogger by night, I call Brooklyn, NY and Brisbane, Australia, home.
Wearing the many hats inevitable in a small business, I transformed marketing communications strategy and material for this coffee distribution and retail company. Significant projects included executing the rebrand and reskin of the company website, implementing social media, directing e-commerce, and maintaing content and systems management. Also devised targeted strategic and creative written material, improving customer influence and engagement.
Promoted after only six months in the company, I serviced and represented the advertising needs for a portfolio of big-billing retail and service clients in this full-service advertising agency. I provided proactive advice and expertise which ensured advertising spend remained constant, even in periods of global economic uncertainty. As characteristic of a smaller agency, I also actively booked and planned media for my clients, up-selling where appropriate, built relationships with clients and media alike, and expanded my working knowledge of print, digital and ambient media.
This role is the embodiment of a demonstrated ability to multi-task, prioritize, organize, respect deadlines, and work effectively under pressure, and equally as importantly, the ability to do so with grace, humor and camaraderie amongst team members.
Managed a portfolio of over 40 clients in the IT industry, driving the development and execution of end-to-end, demand generation marketing campaigns for each. Strategic marketing initiatives spanned across direct mail, email, event planning, and social media platforms, achieving response rates of up to 40%.
University/college is located in Brisbane, Australia. I undertook my years of study whilst successfully living, working and supporting myself out of home.