Welcome to Brazen Careerist!

About Me

Based in Brisbane and into marketing, the internet, advertising and data visualisation.

My day job includes most of these things, as does my personal blog. I have been working with the internet as everything from a designer through to a marketing coordinator for at least a decade now, and have gotten to do cool stuff with website design, affiliate management, search engine marketing, site projects and some social media.

Work History

• Greyhound Australia
• Online Marketing Coordinator
• September 2008 to Present

• Coordinating online marketing activities for Greyhound.com.au and developing Greyhoundfreight.com.au and Greyhoundcommercial.com.au.

  Achievements:

  * Established new inhouse eDM program
  * Increased organic search traffic by over 49%*
  * Increased size of organic search query space by over 68%*

  *Based on 12 month month-to-month comparison.

  Responsibilities:

  * Developing SEM, eDM and other online advertisng campaigns
  * Management of:
  o http://www.greyhound.com.au/
  o http://www.greyhoundfreight.com.au/
  o http://www.greyhoundcommercial.com.au/
  * Developement of creative materials
  * Management of SEO and social media projects

• Department of Education, Training and the Arts, Brisbane
• Contract, Junior Content Producer
• June 2008 to September 2008

• Responsibilities:

  * Importing and organising content in a Microsoft Office Sharepoint intranet implementation
  * Compliance of new content to written and HTML/CSS style guide
  * Developement of HTML standards

• Pixelmultimedia
• Web/Graphic design
• Febuary 2004 to June 2008

• Achievements:

  * Facilitated affiliate communication via eDM
  * Production of advertising materials across a number of products
  * Lead the SEM test project
  * Production and deployment of video content

  Responsibilities:

  * Design and copy for banner ads, eDM and minisites
  * Optimisation and deployment of sales and traffic generation pages
  * Managing and deploying updates for CMS-driven sites
  * Video editing, specialising in short cuts for advertising, and mini-features
  * HTML and CSS design work including integration with MYSQL and XML components
  * Flash creation and editing, including Actionscript

• Contract/Self-employed
• Web/Graphic design
• December 2001 to Febuary 2004

• Responsibilities:

  * Design and copy for banner ads, eDM and minisites
  * Optimisation and deployment of sales and traffic generation pages
  * HTML and CSS design work
  * Flash creation and editing, including Actionscript

Education

• Queensland University of Technology
• Bachelor of Business, Electronic Business, Advertising
• 2001 - 2007

• Key learning outcomes:
  - Thorough grounding in business and IT fundamentals
  - Advertising execution knowledge
  - Statistical analysis skills
  - Copy and business writing