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Anne Melanson
Sandy Springs, GA
Marketing
Fans (6)
Groups (0)

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About Me

MARKETING and COMMUNICATION
Certified project manager and versatile marketing professional with diverse industry experience has exceptional organizational and planning skills. Experienced in internal/external email marketing, message communication, public relations, and partnership building.

Demonstrated success record in:
 Working with ad agencies and media strategizing marketing tactics for television and print
 Implementing creative campaigns targeted at end-user
 Motivating staff to overcome differences and promote change
 Initiating and executing new ideas that benefit the organization

CORE COMPETENCIES
• Project Management • Presentation Expertise • Consultative Sales Process
• Public Relations • Email Content • Strategic Planning
• Team Building • Event Planning & Execution • Relationship Management

Work History

  • American Institute of Architects, Georgia Association
  • Director of Marketing and Communications
  • September 2006 to December 2010
  • Quickly expanded job responsibilities based on willingness to take on new tasks, proven project management, leadership, planning and strategic problem solving skills
    • Restructured and improved email distribution to membership through new format and targeted distribution resulting in 28-35% open rate (10% above industry average)
    • Implemented new website into organization resulting in 10% more site visits by membership and non-members
    • Governed profession design awards program for four years showing a 25% increase in registrations
    • Created membership surveys and polls to gather data resulting in more relevant decision making
    • Developed employee online newsletters, printed magazines and online and printed annual reports
    • Collaborated with staff, volunteers and vendors to produce multiple events throughout the year for six to 1000+ attendees
    • Created timelines for event flow and due dates resulting in streamlined event planning

Fans (6)

Tatiana Christian
Kristin Kline
Timothy Johnson III
Kimmoy
Ryan Paugh
Devin Termini

Following (7)

Kimmoy
Timothy Johnson III
Shenneth Dove-Morse
Devin Termini
Kristin Kline
Ragina Smith