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Andrew Swenson
St Louis, Missouri
Concordia Publishing House
Marketing
Fans (33)
Groups (4)

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Work History

  • Concordia Publishing House
  • Marketing Manager
  • August 2009 to Present
  • -Wrote and executed business, marketing, and strategic communication plan for major product grouping
    -Oversaw product creation from research and development through publication
    -Lead creative team meetings; directed art for advertising and promotional efforts
    -Preformed strategic market research to determine appropriate product mix and pricing
    -Challenged the status quo

  • Spectrum Creative Solutions
  • Director of Marketing Communication
  • August 2008 to August 2009
  • -Developed and executed dynamic cross-media marketing campaigns for clients.
    -Completed data analysis on response and conversion trends to determine return on marketing investment and demonstrate marketing’s impact on bottom line sales growth by market segment.
    -Integrated social networking strategies across client and in-house campaigns; developed, programmed, and managed corporate blog
    -Prepared sales proposals and presentations.
    -Wrote, edited and revised audience-focused copy for in-house and client projects

Education

  • Concordia University, Nebraska
  • Bachelor of Arts, Communication, Writing and Rhetoric
  • 2005 - 2008
  • -Received both “Top Student Paper” and “Top Four Student Paper” honors from the National Communication Association in 2008.
    -Graduated with High Distinction; attained a cumulative college GPA of 4.0 on a 4.0 scale.
    -Received “Outstanding Graduate in Composition and Rhetoric” award.
    -Accepted to present written research projects at both 2007 and 2008 National Communication Association conferences in open competition against masters and doctoral research.

Interests
Marketing, Marketing Communication, PR, writing, social media, Twitter, indie rock, poliitcs
Goals
  1. Work harder than my competitors
  2. Treat every day as a chance to learn new things
  3. Start or work for a business that makes people's lives easier
Favorite Quote
Artichoke Oh heart weighed down by so many wings. -J. Hutchinson
Specialties
Marketing, Marketing Communication, writing, communication research

Groups (4)

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Fans (33)

Juan George
Jenny Blake
Ed Barrientos
Maureen Lee Maloney
Jonnette Fair
Kristina E. Smith
Lisa Starks
Laura Kimball
Andrea V. Lewis
Kelsey Halling

Following (10)

Jenny Blake
Jonathan Streeter
Kelsey Halling
Beth Oppenheim-Chan
Emily Verkruyse
Ryan Paugh
Shane Mac
Jason Markow
JR Moreau
JRandom42