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-Wrote and executed business, marketing, and strategic communication plan for major product grouping
-Oversaw product creation from research and development through publication
-Lead creative team meetings; directed art for advertising and promotional efforts
-Preformed strategic market research to determine appropriate product mix and pricing
-Challenged the status quo
-Developed and executed dynamic cross-media marketing campaigns for clients.
-Completed data analysis on response and conversion trends to determine return on marketing investment and demonstrate marketing’s impact on bottom line sales growth by market segment.
-Integrated social networking strategies across client and in-house campaigns; developed, programmed, and managed corporate blog
-Prepared sales proposals and presentations.
-Wrote, edited and revised audience-focused copy for in-house and client projects
-Received both “Top Student Paper” and “Top Four Student Paper” honors from the National Communication Association in 2008.
-Graduated with High Distinction; attained a cumulative college GPA of 4.0 on a 4.0 scale.
-Received “Outstanding Graduate in Composition and Rhetoric” award.
-Accepted to present written research projects at both 2007 and 2008 National Communication Association conferences in open competition against masters and doctoral research.
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