Welcome to Brazen Careerist!

About Me

Andrew Lane is an entrepreneur, a strategist, a marketer, an educator and a business person focused in the brand and digital content spaces. In previous lives Andrew has worked on numerous international award-winning and critically-acclaimed multi-platform projects, always with a strong focus on delivering the highest quality content to niche audiences while driving business results.

In addition to building the Canadian digital team for the world’s largest PR firm, Weber Shandwick, Andrew works as an independent consultant and digital strategist through his own business, nitch*. nitch* works with content and games producers, agencies, publishers, media buyers, broadcasters, brand managers, distributors, technology start-ups and government to help bring brands and content to life and reach their audience nitch… er, niche. Key focuses include branded entertainment, strategic partnerships and digital content strategy.

Andrew has been featured on panels and in lectures with notable organizations such as Achilles Media, Humber College, Women in Film and Television, Interactive Ontario, the Canadian Hockey League and the Saskatchewan Film and Television Producers Association. He also serves as an Industry Advisor for both the Bell Fund as well as the Ontario Media Development Corporation. He is a Professor in the Interactive Digital Media Graduate program at Centennial College and a contributor to the Bell Broadcast and New Media Fund’s “bliki” for independent digital content creators.

Andrew Lane's blog is nitch*.