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Kenji Crosland
So we have this company twitter account which we use to promote members of our community and we also use for general announcements etc. I think we're doing good things with it, but we could always improve. What are some companies you know that use twitter effectively? What do you think is particularly effective about what they do?
81 weeks ago from Social Media Marketers, Social Media, Web 2.0, Company Culture and Entrepreneurs3 more
Rebecca Thorman recommended this
Kenji Crosland:
@Amanda Zappos is amazing. I mentioned how much I liked CEO Tony Hsieh's book "Delivering Happiness" and I got a response back from them. ...More@Amanda Zappos is amazing. I mentioned how much I liked CEO Tony Hsieh's book "Delivering Happiness" and I got a response back from them. Incredible.
I'm not sure we'd be able to do that so much since we have a limited team (So no full time tweeter). But we could be more engaging. Perhaps some real time comments about what is going on at the office...make it seem more engaging. Like there is a real person behind the twitter account.
Can this backfire though? Might we say something inappropriate for general audiences? Or is the reward worth the risk?
81 weeks ago
I'm not sure we'd be able to do that so much since we have a limited team (So no full time tweeter). But we could be more engaging. Perhaps some real time comments about what is going on at the office...make it seem more engaging. Like there is a real person behind the twitter account.
Can this backfire though? Might we say something inappropriate for general audiences? Or is the reward worth the risk?
81 weeks ago
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