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Amanda Fox

Tampa, Florida

Strategy and Planning

Strategic Fox

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Chris Paugh Some companies are now embracing shuteye strategy! I just heard this morning that Ben & Jerry's employees have nap rooms. It is believed that an AM nap improves mental and creative abilities and PM nap rejuvenates you physically. When I work from home, I can see how I could plan some nap time. However, do you think that it really leads to more productivity in the work place and would it work for you and your company? Pros/Cons?

87 weeks ago from Brazen Careerist's Top 50 Gen-Y Companies and The Modern Strategist

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Chris Paugh: I am most productive in the early AM hours too. But as the day goes on, I have peaks and valleys. Does anyone know of any other companies ...MoreI am most productive in the early AM hours too. But as the day goes on, I have peaks and valleys. Does anyone know of any other companies embracing a napping strategy or close to it?
74 weeks ago

Butch Phelps: The reason many people have crashes, or need naps, is due to their diet. It is not sexy, but eating the right foods for you can literally change ...MoreThe reason many people have crashes, or need naps, is due to their diet. It is not sexy, but eating the right foods for you can literally change your attention span and emotional state.
71 weeks ago

TOP IDEA: Dave Salamack Top 10 apple iStore apps have millions of downloads. Anybody ever see an ad for 1? in print? online? anywhere?

85 weeks ago from The Modern Strategist

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Amanda Fox: Fantastic insights! I agree that the way advertising reaches its target is changing. EX: Netflix has started releasing it's own licensed copies ...MoreFantastic insights! I agree that the way advertising reaches its target is changing. EX: Netflix has started releasing it's own licensed copies of movies for rent. These movies have previews AND ads before a movie which are not skippable and provide them a DIRECT revenue stream from subscribers.
84 weeks ago

Dave Salamack: Nick Stamoulis agrees -> MoreNick Stamoulis agrees -> http://www.searchengineoptimizationjournal.com/2010/10/15/social-replace/
83 weeks ago

Sara Gallagher I've been thinking lately about whether it's better to hire for pain or hire for pleasure. There was a great article on Inc.com about this issue. My response is here: http://gearsandshifts.com/2010/06/hire-for-pain-or-hire-for-pleasure/ Do you think the advantages of keeping your organization small and lean outweigh the danger of becoming detrimentally understaffed? Who feels the "pain" first...your org or the customer?

100 weeks ago from Entrepreneurs, The Boss-Employee Relationship and The Modern Strategist 1 more

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Daniel Bloom: Amanda, I would suggest that you consider the thoughts of Russ Moen from Express Personnel. He presents a seminar entitled "Love em or Lose Them. ...MoreAmanda, I would suggest that you consider the thoughts of Russ Moen from Express Personnel. He presents a seminar entitled "Love em or Lose Them. In the seminar Russell suggests that when we were in the industrial age, employees were considered an expense item. Now that we have moved to the knowledge age, employees are non-owned corporate assets. The knowledge that employees have in their heads is what keeps organizations going. I attended a seminar recently where the presenter said he knew of a corporation, in order to save money, offered early buyout to anyone with over 25 years of experience and got 100% participation. The company closed within 6 months. The problem we see today is chaos in the workplace where the generations just don't get how to work together.
100 weeks ago

Amanda Fox: You're not kidding there. My job title alone has workers from age 19 to 73. Difficult is an understatement.
99 weeks ago

Cameron Plommer What is more important in creating a product or website name: making the name easy to find via search engines (the name describes what it does); or be creative and fun with the naming.

101 weeks ago from The Modern Strategist, Personal Branding and Entrepreneurs 1 more

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Elizabeth Marling: Make it something people can remember if they read it or hear it somewhere else--non-net related. Keeping the website as close to the product ...MoreMake it something people can remember if they read it or hear it somewhere else--non-net related. Keeping the website as close to the product name as possible is also something I try to do, based on some good advice given to me.
100 weeks ago

Amanda Fox: Remember to fit the product name to your brand image and therfore your target market. You'll have less image and association problems down the ...MoreRemember to fit the product name to your brand image and therfore your target market. You'll have less image and association problems down the road.
Examples:
Nintendo Wii- Children and Teens; Playful.
Sony PS3- Young Adults and Mature Adults; High-tech.
Bowflex- Adult and Teen Males; Professional Grade.
Ab Lounge- Adult and Teen Females; Easy to use.
Jeep- Adult Males; Rugged.
VW Bug- Adult Females; Fun.
100 weeks ago

Ravi S. Kudesia Did you know that yoga is behind some of the most cutting edge business strategy and thought? http://www.theleadershipyoga.com has the skinny on everything you need to know about yoga based leadership.

109 weeks ago from The Modern Strategist

Amanda Fox: You should have mentioned you're the man behind the model. I think it's an interesting concept, but I don't believe seasoned professionals will ...MoreYou should have mentioned you're the man behind the model. I think it's an interesting concept, but I don't believe seasoned professionals will get behind it. It really doesn't seem to jive with their generational beliefs. Young professionals? Well, I beieve yoga based leadership just gives name to the form of ideals our generation has held for a while about work-life balance.
109 weeks ago

Amanda Fox A rolling stone gathers no moss, but a closed mouth gathers no foot.- Now if I could just remember that at meetings. :P

119 weeks ago from The Modern Strategist

Melissa Breau: You and me both...
119 weeks ago

Brian Jensen I'm working on a concept for a co-working cafe and made a short (10 question) survey to help explore the idea. Please contribute to my mini test and take a moment to fill it out. http://www.surveymonkey.com/s/6HQ9XN5 Thank you!

119 weeks ago from The Modern Strategist

Amanda Fox: Sounds like an interested concept. I'm interested to know what others felt about it. Any chance you could clue us in on the results once they've ...MoreSounds like an interested concept. I'm interested to know what others felt about it. Any chance you could clue us in on the results once they've been tabulated? I have litte need for such a service, but I wouldn't be suprised if other under 30 professionals would like a dedicated workspace away from the office.
119 weeks ago

Jeremiah Bourque I've finished my book on Sun Tzu's "The Art of War". It's not published, and frankly I've been so focused on finishing it, I don't have plans for what to do from here set in stone, but I'm looking at all my options. Of course, it will be very much for the modern strategist. I'm considering keeping that as part of the title...

123 weeks ago from The Modern Strategist

Amanda Fox: That was a suggestion, but I was half asleep so it was badly formatted. :)
123 weeks ago

Jeremiah Bourque: Well it's not like I think 'Sun Tzu for the Modern Strategist' is bad or anything. :) But, some people don't seem to know what a strategist is. ...MoreWell it's not like I think 'Sun Tzu for the Modern Strategist' is bad or anything. :) But, some people don't seem to know what a strategist is. Sheesh.
123 weeks ago

Eric Marshall Okay, so based on the feedback, we're going to go for it. I've been plotting this in my head for the last day now, but I would really like those of you with experience in this field to guide me if I let us fall off track with this. So, here we go...this should be fun! The Client: A 40-year old locally owned musical instrument and equipment retailer. The Client: A locally owned musical instrument and equipment retailer

124 weeks ago from The Modern Strategist

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Anita Cohen-Williams: Before you start on a blog or social media, the first question I would ask is why is their website not doing better with traffic? I would start ...MoreBefore you start on a blog or social media, the first question I would ask is why is their website not doing better with traffic? I would start there, and improve that, and then turn to the blog and social media. i agree that Twitter and Facebook would be good, but there are also specialized networks for musicians. In addition, what about local schools and their musical classes?
122 weeks ago

Melissa Breau: Hi Eric, I agree with much of what has already been mentioned but I think everyone is missing one critical thing. Since they work with local ...MoreHi Eric, I agree with much of what has already been mentioned but I think everyone is missing one critical thing. Since they work with local bands, they should use them. Often local bands have HUGE social media presence and work very hard to create a fan base. Ask musicians to link back to their site. Incoming links will push them up in the google search result rankings. And if they post the details of each event they have on their site, the bands performing should link back to that information
119 weeks ago

Amanda Fox Ryan Paugh asked for opinions on BC's invite letter: -Current Letter- "I'd like to add you to my network on Brazen Careerist. Being a member allows me to share ideas with other professionals and make quality connections online. It's like a 24-7 professional networking event. Join through this email and we'll automatically be connected." It's too impersonal, and uses 'buzz words' that don't have any real meaning to most people. What are your suggestions for improvement?

126 weeks ago from The Modern Strategist

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Amanda Fox: I think what he was looking for was the appropiate change in tone. Hard to communicate, save through examples. :)
125 weeks ago

Jeremiah Bourque: "Come join me at Brazen Careerist! At Brazen, we're not shy about networking with other professionals to share ideas, opinions, and intelligent ...More"Come join me at Brazen Careerist! At Brazen, we're not shy about networking with other professionals to share ideas, opinions, and intelligent conversation.

"Just click on the link and we're connected!"

How's that? I'd love to put something about the 500 character limit rather than 140 but, just because there's no limit to the above doesn't mean space isn't an issue.
125 weeks ago

Jeremiah Bourque I've written a new series of posts on http://suntzublog.wordpress.com/ about Ch. I of Sun Tzu 's The Art of War. Opinions sought & welcome. I had people on Brazen in mind while writing the last posts today in particular...

127 weeks ago from The Modern Strategist

Amanda Fox: YOU WROTE A NOVEL!!! Oh my god! Okay, so I have something to do tomorrow at lunch.
127 weeks ago

Jeremiah Bourque: Hey, it's not QUITE that big yet..! But, to give you some idea, everything past the "Five Constants" section was done in the span of 2 1/2 hours ...MoreHey, it's not QUITE that big yet..! But, to give you some idea, everything past the "Five Constants" section was done in the span of 2 1/2 hours yesterday (spent a while recovering, but still).

Everyone sees the words I put on a blog, but no one sees the months and years that went into preparing the thoughts upon which they were built. ...Or something.
127 weeks ago

Jeremiah Bourque Daily musing: About my group empowerment idea, I think of it as 'the watering hole concept.' Just as animals in dry regions gather around a watering hole because they share a common interest, which is drinking water to survive, people form groups online (including this one) around common interests. This spontaneous organizing keeps people from having to face the entire world by themselves, providing what seems to be safety, and refuge, in numbers.

127 weeks ago from The Modern Strategist

Amanda Fox: I like the analogy. I think of it as a support group for my brain. The topics here keep me in the know as to marketing/advertising/pr/online trends.
127 weeks ago

Jeremiah Bourque: I feel the same way, Amanda. Actually I went on a group joining spree on Brazen because I didn't know how much I could get involved with.

I've ...MoreI feel the same way, Amanda. Actually I went on a group joining spree on Brazen because I didn't know how much I could get involved with.

I've been checking out ebooks promoted here or talked about here to, well, look at how they're presented and pick up on how they're made (if possible). Know your terrain, I guess.
127 weeks ago

Eric Marshall Anyone had any experience developing wiki's?

127 weeks ago from The Modern Strategist

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Andrew Shell: Well, I'm biased because of my history with PBworks, but honestly you should really check them out. When you're selling a wiki to a company you ...MoreWell, I'm biased because of my history with PBworks, but honestly you should really check them out. When you're selling a wiki to a company you want it to be as easy as possible. PBworks is more then just a wiki, with their Project Edition you get tasks/projects, chat, file management and probably the easiest to use page editor that you're going to find in the wiki space. It's also hosted so they don't have to worry about getting it set up and allowing access to it through the firewall.
127 weeks ago

Jeremiah Bourque: If it's meant as a way to exchange information, there must be other things too. In doing some ebook research (see above topic), I caught wind of ...MoreIf it's meant as a way to exchange information, there must be other things too. In doing some ebook research (see above topic), I caught wind of people using Google Docs for this sort of thing. (Google Wave isn't really suitable for employment purposes I think...)
127 weeks ago

Amanda Fox I see a Penelope Trunk... Stop lurking and say "HI!" :)

127 weeks ago from The Modern Strategist

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TroyW: I joined because I'm interested in interactive strategy, or ways to plan how to do things in interactive media (broadly speaking). This could ...MoreI joined because I'm interested in interactive strategy, or ways to plan how to do things in interactive media (broadly speaking). This could include things ranging from getting people to follow your brand on Twitter to stuff like competitive positioning and pricing models for a disruptive tech startup. I think the title works reasonably well. Perhaps we need to generate more questions/calls for help/discussion topics.
127 weeks ago

Eric Marshall: It almost seems to me like it's a bit of an "idea farm" for marketing types, though I also feel it goes a bit beyond that. Idea farms are great. ...MoreIt almost seems to me like it's a bit of an "idea farm" for marketing types, though I also feel it goes a bit beyond that. Idea farms are great. We used an idea farm at my last company to help steer IT initiatives and it worked out great!
127 weeks ago

Eric Marshall Hello everyone! Really excited to be here! I'm a project manager by background. I've been managing government HR consulting contracts for the last 5 years. I was recently laid off due to major budget cuts (70% of the company was axed). Several of the contracts I managed contained marketing and public relations aspects to it. Not to mention all the strategizing involved in just managing a project from beginning to end. So, I'm hoping this may be the right place for me here on the site.

127 weeks ago from The Modern Strategist

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Jeremiah Bourque: Eric, that's fantastic stuff. I can only imagine how many organizations could learn about what you've just described. I'm sure that executing that ...MoreEric, that's fantastic stuff. I can only imagine how many organizations could learn about what you've just described. I'm sure that executing that plan wasn't easy, and obviously things got tough, but successful marketing of "free money" doesn't sound easy to me! To me, that's exactly the kind of strategy that works in the real world. Much can be learned from it.

I need to market what will be my future e-books in some kind of similar manner... as it will start with free samples.
127 weeks ago

Eric Marshall: @Jeremiah: Thanks! We were all so blown away with how people could be so afraid of a little free money. And we weren't talking pocket change ...More@Jeremiah: Thanks! We were all so blown away with how people could be so afraid of a little free money. And we weren't talking pocket change here. The total contract was in the millions. To one individual that could mean in the tens of thousands. Fortunately, the project is now off and running and I'm looking for the next BIG thing!
127 weeks ago

Karan Chandidas Hi everyone! I just posted a very very very rough sketch of this 'search engine' sort of idea under the "FORUM" tab. Just a first-year undergrad thinking out loud. Please take a look and let me know what you think. A special thanks to Amanda Fox and Matt Finklestein for their support in this endeavour. (if the post seems a bit hard to follow, that's just because it is a part of my message to Matt, which I was too lazy to retype.....lol.....sorry)

127 weeks ago from The Modern Strategist

Amanda Fox: I'll take a look!
127 weeks ago

Amanda Fox Welcome new members! Introduce yourselves!

127 weeks ago from The Modern Strategist

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Amanda Fox: Channel marketing sounds like the same sort of thing that family practitioners do for specialists in the form of referrals. Is that right?
127 weeks ago

Vanessa Guzior: Karan & Amanda, you're both correct. These are the people who are in front of our decision makers everyday and are often are largest source of ...MoreKaran & Amanda, you're both correct. These are the people who are in front of our decision makers everyday and are often are largest source of revenue. The name make it more glam than it is.
127 weeks ago

Amanda Fox Outline from TMS Online Mixer: http://amandaleefox.blogspot.com/2009/12/brazen-careerist-v20-love-affai... Check it out!!!

128 weeks ago from The Modern Strategist

Jeremiah Bourque: I think the 'MVP' phrasing works great. Your title's quite apt, too. Great stuff.
127 weeks ago

Amanda Fox: None of it would have been possible without you and the other attendees! You get total credit for the tag-line idea...spot on.
127 weeks ago

Jeremiah Bourque I'm just back from the chat and it was great. Amanda did a wonderful job, we traded great ideas and I have every hope of having helped make The Brazen Careerist even better, because I'm so in love with the idea. Incidentally, I'm on twitter: http://twitter.com/jbtutor and my blog is http://modernstrategist.wordpress.com/ I was searching for blogs with the name when I found this group, but it's just the best name I could find (took 3 tries) and fits me nicely. Great to be here too.

128 weeks ago from The Modern Strategist

Amanda Fox: Agreed I had a great time! It was super awesome that the COO and Community Manager showed up, as well as Jeremiah, Ashley, Karan, Andy and several ...MoreAgreed I had a great time! It was super awesome that the COO and Community Manager showed up, as well as Jeremiah, Ashley, Karan, Andy and several guests! I'm going to post up the outline from the meeting and it might even be featured on the BC homepage this week. :)
128 weeks ago

Karan Chandidas: Hats off to Jeremy for the slogan, Amanda for the smooth running of the mixer, Ashley for her great input, and all other members that attended. It ...MoreHats off to Jeremy for the slogan, Amanda for the smooth running of the mixer, Ashley for her great input, and all other members that attended. It was fun, and should absolutely be done again. GO TMS!!
127 weeks ago

Amanda Fox Tonights 10:30pm EST online mixer will be held at: http://tinychat.com/amandalfox See you then!

128 weeks ago from The Modern Strategist

Brian Jensen What strategy do you think newspapers should take to stay afloat? As a strategic exercise, I took on the matter and wrote up my thoughts (http://bit.ly/71MtGN). I'd love to hear everyone's insight and what they come up with.

128 weeks ago from The Modern Strategist

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Jeremiah Bourque: I've looked into virtual book publishing sites like http://issuu.com . I'd ...MoreI've looked into virtual book publishing sites like http://issuu.com . I'd been pointed there. It's like... the total opposite of what will save newspapers. It's full of e-zines rather than e-books: gloss, images, fancy layouts and graphics, hype and razzle dazzle.

I think you're on to something. A text format on something like a Kindle would be like RSS on a portable reader. I'd want to sell future e-books like that. Market my blog. Publish. Convenience is something people will pay for.
128 weeks ago

Jeremiah Bourque: Brian! Check this out. MoreBrian! Check this out. http://www.idealog.com/blog/baker-taylor-has-the-next-big-thing-in-ebook...
127 weeks ago

Karan Chandidas Has anyone ever heard of "Guanxi"? Apparently, it's an age-old Chinese strategy of doing business with those you know and trust. That's what I've heard! Anyone care to add anything to that?

128 weeks ago from The Modern Strategist

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R. Stavros Bezas: I learned about it in B-school. I believe it was MCD that had a difficult time entering China as they did not develop it prior to launching. ...MoreI learned about it in B-school. I believe it was MCD that had a difficult time entering China as they did not develop it prior to launching. Having Gaunxi was so important to the people that as a culture they had no interest in a business without it. This speaks volumes to the amount of effort and foresight that needs to go into relationship and trust building as early in the process as possible. Define yourself with these principles and Gaunxi will follow. :) Great topic to bring up!
127 weeks ago

Amanda Fox: Wow...look at all you smarty-pants. Was I the only one that didn't like Wheaties? :P
127 weeks ago

Jeremiah Bourque Hi, I'm from Nova Scotia, Canada, trying to make it as an online tutor and "edupreneur" with social media marketing etc., with a heavy interest in the classics of strategy (Sun Tzu etc.) and in teaching them, as well. Social media and connectivity is a heavy part of my desired approach. Communication, after all, is the heart of all education.

128 weeks ago from The Modern Strategist

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Amanda Fox: So, glad to have you here, Jeremiah. I think you and Michael will have quite a bit to talk about. He's working on SM in Japan. Ironic that you ...MoreSo, glad to have you here, Jeremiah. I think you and Michael will have quite a bit to talk about. He's working on SM in Japan. Ironic that you mention Sun Tzu... I just got a bamboo scroll with the "Art of War" translated as a gift for my mom (she's a martial arts instructor).
128 weeks ago

Jeremiah Bourque: Amanda: Based on a student remark, I say, just because it was written on a bamboo scroll doesn't mean Sun Tzu has to be "dry." That a student said ...MoreAmanda: Based on a student remark, I say, just because it was written on a bamboo scroll doesn't mean Sun Tzu has to be "dry." That a student said my first run with a Sun Tzu course presented it in a way that wasn't try was nice, a really high compliment.

And yes, experience matters for a lot. When it comes to Japanese, I have that, which is why I've begun tutoring in that, too.
128 weeks ago

Karan Chandidas (continued) It also makes me wonder why massive corporations around the world haven't been able to do the same yet. Looking forward to being here guys, hopefully I learn something.

128 weeks ago from The Modern Strategist

Amanda Fox: Act on your ideas now while you're energized! Most corporations are bogged down by employees struggling with burnout and aren't as effective as ...MoreAct on your ideas now while you're energized! Most corporations are bogged down by employees struggling with burnout and aren't as effective as they should be. Find or start a business that rewards creativity and you'll never work a day in your life. Nice to have you there Karan!
128 weeks ago

Karan Chandidas: Thanks Amanda! Hopefully acting now shouldn't be too much of a deadly endeavour(pardon me, I'm a bit shy of a person). Also, I checked out your ...MoreThanks Amanda! Hopefully acting now shouldn't be too much of a deadly endeavour(pardon me, I'm a bit shy of a person). Also, I checked out your TMS Online Mixer under the Events tab. I would love to attend; unfortunately, I would be writing an IT Management exam at that time :( Nevertheless, if you happen to be having another mixer, give me a shout. Thanks again for the welcome.
128 weeks ago

Amanda Fox Check out the "EVENTS" tab for information on TMS Online Mixer.

129 weeks ago from The Modern Strategist

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