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I am an inquisitive and detail-oriented marketing communications professional with a passion for consumer marketing and industry research. As an eternal organizer, I’ve done everything from revamping home organization systems to coordinating major professional conferences. I bring an always-positive attitude to teamwork and enjoy learning new skills and subjects.
I am always seeking opportunities to expand my knowledge and skills in marketing communications research and strategy in the Twin Cities metro-area.
• Applied descriptive codes to open-ended research data by using critical thinking skills to organize responses into meaningful data sets for clients including consumer packaged goods, banking services, and advertising firms.
• Quality checked coworkers’ coding for consistency and accuracy per clients’ specific coding instructions.
• Built code lists by analyzing partial data loads and organizing main ideas into logical code nets.
Monitored and researched competitive landscape, messaging, and marketing tactics and produced PowerPoint presentations for agency/client meetings and new business pitches; researched - heavily in consumer packaged goods, tobacco/smoking cessation, wine/spirits, and medical devices/research - industry language, news, and trends to aid in creative concepting; managed fulfillment for client giveaway promotion; sourced content and provided editorial proofing for client investor book.
Coordinated agency content contribution to MinneADpolis website through planning and overseeing production process with internal agency team.
Collaborated with team of ten associates on qualitative and quantitative research for corporate, non-profit, and government clients. Recruited research participants, communicated with data collection and facilities vendors, edited and coded survey datasets, and conducted basic data analyses and media audits. Also worked with group of five interns to develop a mock-pitch to present to senior management.
Magna Cum Laude
University of Edinburgh, Scotland (Fall 2006 Study Abroad)
Public Relations Student Society of America (President, 2006-2008; Regional Activity Committee Member, 2006-2008); AU Spirit Program Dance Team (2004-2007); DC Reads Tutor, Latino Student Fund (2004-2006)
Member of Alpha Lambda Delta Honor Society, National Society of Collegiate Scholars, and Golden Key Honor Society