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93 weeks ago
93 weeks ago
I a Marketing convert, newly reentering school at the Simon School of Business at the University of Rochester in hopes of switching career paths. Born in Michigan, I grew up with the concept that Bo Schembechler was a god and that Ann Arbor was his Olympus. So upon completing high school, it was clear that I would be attending the University of Michigan; I double majored in German Language & Culture and English Literature. While at the University of Michigan, I was an active member in Alpha Phi Omega, a co-ed community service fraternity, and an officer two years running at the Beta Delta chapter of Kappa Kappa Gamma. Post graduation, I've had jobs in everything from corporate litigation to interior decorating.
My background is varied so it will suit me well in helping clients with Social Media outlets and company transparency. But I have a keen interest in shopper marketing and consumer experience. Hope to learn a lot on this site and be an active contributor!
• Edited press releases submitted by clients for content, readability and grammar
• Formatted press releases for html display on Marketwire website and dissemination to major media hubs such as Yahoo! Finance, Reuters and the Associated Press
• Interacted with clients by tactfully suggesting corrections to their press releases
• Maintained a team atmosphere by keeping an open line of communication through each step of the editorial process
• Assisted clients in maximizing the effectiveness of their press releases with Social Media and Search Engine Optimization
• Processed and issued checks for vendors and utilities to keep bank accounts balanced with balances due
• Maintained the office in a manner acceptable to both to the press and clients, organized office events and outings
• Drafted responses for potential new clients, responded to fan mail as well as read and logged all potential security threats
• Aided in the coordination of personal schedule, client schedule and media schedule, including travel arrangements
• Formed business relationships with new prospects and developed client base from cold leads
• Developed a new marketing plan using the inherent open architecture of the company’s website to be utilized with other media hubs to generate profit
• Aided attorneys in all aspects of litigation, have experience with cases going to trial. Full knowledge of Bluebooking and various other legal computer programs (i.e. LiveNote, Concordance, CaseSoft, Sanction and Softwise)
• Gained the ability to work extremely long hours in high stress situations
• Worked with a team to develop media leads for handheld devices
• Created proposals using Fireworks and PowerPoint to convince media brands to supply content
• Generated ideas for applications to present to Fortune 500 companies
• Acted as a liaison between the New York office and the Ericsson Mobile Media Brand headquarters in Munich, Germany