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Alison Rayner
Edmonton, Canada
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About Me

I trained in television broadcasting at NAIT from 2000 - 2002 and went on to work at Global Television for five years.

I run an adult learn to sail program each summer at Lake Wabamun through the Northern Alberta Sailing College. I also sit on the board of directors to help develop and grow NASC.

I worked for a year in sales & catering at the Radisson Hotel in Edmonton setting up events and meetings for clients.

I am currently working on two diplomas at NAIT in marketing and management. I have completed the marketing diploma (Dec. '09) and will finish management (specializing in entrepreneurship) in Apr. '10.

My goal is to start my own business in the next five years.

Specialties:Detail management, making processes efficient, social media awareness, visioning & idea production, creativity

Work History

  • Northern Alberta Sailing College
  • Program Director/ Adult Program Head Instructor
  • January 2004 to Present
  • I run the Adult learn to sail program with the Northern Alberta Sailing College. Myself, along with three to four other instructors deliver courses on the basics of sailing to adults & teens every weekend throughout the summer.

    I take care of all the administration, hiring, and curriculum for the program.

  • Northern Alberta Sailing College
  • Member At Large - Board of Directors
  • January 2008 to Present
  • I work to grow NASC and its programs by sitting on the board of directors. My role is to provide instructor perspective on new ideas and initiatives and to introduce new marketing ideas which promote NASC to the public.

    I organize a booth at the Boat and Sportsmens' Show each year. This entails calling on volunteers from local clubs and the sailing community to promote the sport of sailing in Alberta.

  • DND - Northern Alberta Sail Centre
  • Sail Instructor
  • May 1997 to Present
  • I began volunteering with the Sail Centre in 1997 and got on staff in 1999 after I received my instructor certification.

    At times I have overseen sailing operations during weekend training, coached and advised new instructors, improved instructor-cadet communications while on the water, and supervised & tasked junior instructors.

  • Glenmore Sailboats/Nautical Reach
  • Co-Manager/ Sales Associate
  • August 2008 to October 2009
  • I sold sailing, kayaking and canoeing merchandise. Ordering goods for customers and inventory was a routine responsibility. I also co-managed the store with two other employees.

    Glenmore Sailboats laid off all staff in the fall of 2009 and closed the Edmonton location to help conserve resources through the winter.

  • SilverBirch Hotels & Resorts - Radisson Hotel Edmonton South
  • One Stop Sales & Catering Consultant
  • August 2007 to July 2008
  • Assisted clients with setting up meetings, social events, conferences, AGMs, and hotel rooms. Planned catering and liased with other departments to make client events happen.

    Client relations was a large part of my responsibility within this position as I managed clients both large and small, along with their events from start to finish.

  • Global Television
  • Script Assistant
  • January 2002 to June 2007
  • Scripting included timing each show down to the second and communicating counts for video, live weather, live hits, fonts, as well as in and out of the show. Pre-production preparations involved taking a fine tooth comb to all scripts, looking for grammatical, logical, or spelling errors. All timings for video were entered and all talent were provided with scripts.

    I worked closely with the producer of the show to ensure flow, accuracy, and logistical sensibility when live. Making changes on the fly, second by second adjustments, and an ability to keep one eye on the live show with the other on upcoming items was a must while live on the air.

    A script assistant's role is much like a quarterback's with many people relying on your every word to do their job successfully.

Education

  • Northern Alberta Institute of Technology
  • Marketing Diploma, Advertising & Sales
  • 2008 - 2010
  • • Produced a full promotional campaign for CAFE Edmonton
    • Designed and conducted customer satisfaction market research for Best Buy
    • Created a public relations campaign for the MS Society

  • Northern Alberta Institute of Technology
  • Management Diploma, Entrepreneurship
  • 2008 - 2010
  • • Conducted research into effects of recession on small business
    • Networked with the entrepreneurial community to arrange a speaker series
    • Wrote a complete business plan for a new concept retail venture

  • Northern Alberta Institute of Technology
  • Special Events Management Certificate
  • 2008 - 2010
  • I am working on this module based certificate while attending NAIT full time. I have completed 6 of 8 modules thus far and will be finished in the spring. Each course is 14 hours of training conducted over two days (Saturday/Sunday).

    Here's a list of the modules I have completed:

    SEM 101 - Introduction to Event Management
    SEM 102 - Event Plan Development and Management Strategy
    SEM 103 - Marketing, Advertising and Sponsorship Plans
    SEM 104 - Procurement, Contracts & Negotiating for Special Events
    SEM 105 - Human Resources and Volunteer Management
    SEM 106 - Financial and Risk Management
    SEM 108 - Foodservice, Hospitality Etiquette

    Currently registered for:

    SEM 111 - Golf Tournament Organization

    For more information on what each module entails click on the link below.
    http://www.nait.ca/30891.htm

  • Northern Alberta Institute of Technology
  • Radio & Television (Television) Diploma, Television News & Sports
  • 2000 - 2002
  • Helped to write & produce NTV - NAIT's news program for the student body

Interests
Sailing, teaching sailing, spending lots of time on school, spending time with my husband & our dog Kona and cat Peekay. Volunteering has been an excellent way to meet people. I like volunteering with the Pet Therapy Society of Northern Alberta and Advertising Club of Edmonton.
Goals
  1. To get hired by the best employer I can find & work my little heart out.
  2. Start my own business in the next 5 years.
  3. To meet the best marketers in Edmonton.
  4. To become a better leader through the WILL mentorship program.
Specialties
Client Relations • Educator • Organizer & Idea Generator • I specialize in detail management, making processes efficient, visioning and idea production. • Lifelong Learner • I am currently working on a double diploma at NAIT in marketing and management. I have completed the marketing diploma (Dec. '09) and will finish management (specializing in entrepreneurship) in Apr. '10. I enjoy improving myself through formal and informal learning.

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