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Alison Broomall
Red Bank, NJ
Practice Lead, Knowledgent Group
Consulting
Fans (31)
Groups (20)

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    How to deal with increasing privacy concerns over FB with OG announcement. Not only is this striking a major debate, it could fundamentally affect how SM strategies are constructed.

    89 weeks ago

About Me

I help clients with their Social Media, CRM, Digital Marketing, & Enterprise Information Management (EIM) Strategies. I have over 15 years experience in digital marketing, strategic planning, Customer Relationship Management(CRM), Relationship Marketing (RM), business analysis, multi-channel marketing, social media marketing, and business process analysis. I've worked in multiple industry marketplaces but have the most experience in Life Sciences and Financial Services. I'm a manager, mentor, student of anything I can get my hands on, and a team player with excellent analytical, problem-solving and communication skills. I have extensive experience with digital strategy, project lifecycle methodologies, customer segmentation and servicing strategies, RM techniques, and the coordination of cross-channel activities necessary to align high performance business’ goals. I've worked in highly structured client environments which require Six Sigma, as well as loosely managed, unorganized environments which needed a lot of guidance about where to even begin. I can adapt to anything but my ultimate goal is to provide solutions to my clients based on a relationship of trust, collaboration, and measurable success.

Work History

  • Harte-Hanks
  • Digital Strategist
  • March 2006 to Present
  • Advises clients on digital strategic planning across multiple verticals, including information and experience on Web sites, usability, digital media, RM programs, digital analytics, social media and e-mail relationship marketing programs. Builds upon proven methodologies and strategic offerings; competitive analysis, social media monitoring, Social Customer Relationship Management (CRM), SIM, digital strategic planning across multiple digital channels, Web site strategic planning, and multi-channel CRM programs.

  • Knowledgent Group
  • Practice Lead
  • May 2010 to Present
  • I solve client problems by understanding their business issues, identifying solutions that meet their needs, and defining an implementation plan which is measurable and sustainable. I work across multiple industry marketplaces but specialize in Life Sciences and Financial Services.

Education

  • American University
  • M.A., Foreign Policy, Mid and Low-Intensity Conflict, Post Cold War Foreign Policy, Economic Foreign Policy
  • 1993 - 1995
  • University of California, Santa Cruz
  • B.A., Politics, Political Science, Foreign Policy
  • 1988 - 1991

Groups (20)

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Fans (31)

Scott Asai
Conor Neill
Derek Shanahan
mark
Jessica Bahr
Ryan Healy
Neeraj Bhushan
Nicole Crimaldi
Bear Heiser
Dena J. Botbyl

Following (70)

Heath Port
Nicole Crimaldi
Lea Woodward
Jon Bishop
The Writer
Paul Balcerak
Sabera (Kapasi) Photographer
Caitlin McCabe
Shama (Hyder) Kabani