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Alejandra Hi folks! I think we've all seen the stat by now: the fastest growing demo on Facebok is women 55 and older. The cliche that social media isn't just for kids is also quite prevalent. I work at AARP (yep - the group that advocates for seniors) and wanted to share a video we produced on Baby Boomers and their online behaviors! Check it out - let me know what you think of it - and feel free to share/use it if you like it! Thanks! http://www.youtube.com/watch?v=_k6NRGAT7ZI

69 weeks ago from PR & New Media

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Armin: Hi Alejandra,many thanks for the video, its good to know we seniors are seen as dinos by modern technologies
68 weeks ago

Matthew Hurst: I'm curious as to the source of the stats you used in the video; let me know if I can help provide any updates!
68 weeks ago

Alejandra I just got back from World Innovation Forum, and Penelope, I feel like you'd make a great speaker there next year. The whole conference focused on creating and fostering ideas, and realizing that those can be your best asset at work. It was a very top-down conversation, CEOs to the rest of the company...it lacked the bottom-up voice. I feel like you could have added that...

102 weeks ago from Ask Penelope Trunk!

Alejandra Have you read Clay Shirky's "A Rant About Women"? http://www.shirky.com/weblog/2010/01/a-rant-about-women/ I feel like women could be all the things he says we should be (more like men) but in my experience, it just makes doing your job effectively, and well, much harder. Thoughts?

122 weeks ago from Ask Penelope Trunk!

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Rachel Vincent: So, interestingly, I used to work for a company where it was exactly this typically male characteristic (to be arrogant or willing to lie and say ...MoreSo, interestingly, I used to work for a company where it was exactly this typically male characteristic (to be arrogant or willing to lie and say their capabilities are more than they are), that led to many men not being offered the job. So while in some cases this may help guys, in others in is actually a detriment.
121 weeks ago

Penelope Trunk: Here's the problem with that post. The post is about what women can do better at work, right? But right now men are getting laid off at twice the ...MoreHere's the problem with that post. The post is about what women can do better at work, right? But right now men are getting laid off at twice the rate of women, women in their 20s are outearning men, and women in their 30s are dropping out of the workforce or downshifting to be with their kids. So I don't think women have a problem that Clay needs to help us with. We're doing what we want, getting paid fairly, and we're doing fine.
121 weeks ago

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