Welcome to Brazen Careerist!

About Me

(From my blog)

Here's Adam's deal.

He doesn't believe in digital marketing, direct marketing, tv marketing, social media marketing or phone marketing. He believes in marketing. But he just happens to like the digital stuff the best.

Despite being passionate about new media, social technologies and other nerd things, he finds much more inspiration comes from places he would never expect. If you are talking to the same people about the same things, you rarely learn anything fresh.

He blogs about the gap between the present and perceived future of new media in marketing and communications.

The Grown-up Bio

A marketer, blogger and active participant in social technologies, Adam has experience developing strategies for technology, consumer and B2B marketing and an enthusiasm for all things new media. Through a marketing odyssey of sorts, Adam arrived at crayon, a conversational marketing consultancy, fusing his experience with traditional, digital and social media marketing in his role as Relationship Supervisor.

Adam started in marketing at ad agency Butler, Shine, Stern and Partners in Sausalito, CA — a short drive from San Francisco. There he worked on traditional projects for Diageo Wines, VeriSign and Noah’s (a west coast bagel chain) and started to dip his toe into the digital world. He took the full plunge as an Account Manager at McCann-Erickson San Francisco, managing digital strategies for Microsoft’s Windows Live and MSN, and fully immersing himself in digital media. Following McCann-Erickson, Adam made his way to Boston-based agency Arnold, driving integrated campaigns for Progressive Insurance, learning the basics of social media on the side and starting to actively blog on marketing and social technologies. Not so ironically, word-of-mouth brought Adam to Digital Influence Group, a social media marketing agency, where he developed communities, crafted social media strategies and led re-branding efforts for Alcatel-Lucent, IBM and Bentley Systems.

Now based in Cambridge, Massachusetts, Adam is interested not only with early adopters, but regular and late adopters as well, and how those adoptions change the role that media plays in our lives.

Work History

• crayon, LLC
• Relationship Supervisor
• Febuary 2009 to July 2009

• Clients: Panasonic, ooVoo, GyPSii
  - Drive conversational marketing efforts and manage client relationship for GyPSii’s iPhone application launch
  - Collaborate with team on re-design, activation and support of Panasonic’s Living in High Definition community
  - Provide strategic input into ooVoo marketing efforts, including Facebook, YouTube and community-building initiatives
  - Write contracts, define project scopes and manage client relationships in a highly-entrepreneurial environment

• Digital Influence Group
• Manager, Social Media
• Febuary 2008 to November 2008

• Clients: Alcatel-Lucent, IBM, Bentley
  - Developed social media strategies and implemented recommendations for key clients to reach desired audience with social media
  - Evaluated customer communities, made recommendations to enhance the user experience and managed community re-designs
  - Directed the implementation of interactive site experience and drove paid and unpaid media strategy, including blogger outreach, presence on social media platforms, SEM and banner placements
  - Concepted and directed content creation to activate client community membership

• Arnold Worldwide
• Account Manager
• March 2007 to December 2007

• Client: Progressive Insurance
  - Strategic management, execution and implementation of cross-channel campaigns (digital, print, tv)
  - Research and development of target personas
  - Evaluation of emerging media opportunities
  - Analysis of competitive marketing strategies; assess client position in category

Education

• Boston University
• Communications, Advertising, Philosophy
• 1998 - 2002