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Benjamin Smith Have you heard about Costco dropping Coke from its stores? What's your take? It's a big deal - but I say forget who wins & loses between Costco & Coke: instead think about what it can teach your brand about Retail Leverage http://bit.ly/4knEri

131 weeks ago from Brand Managers

Adam Schorr: This is a big deal. The problem is that the model has changed. It used to be that manufacturers made great and distinctive products and drove ...MoreThis is a big deal. The problem is that the model has changed. It used to be that manufacturers made great and distinctive products and drove consumers to the store through TV advertising. And retailers sold the products. But retailers decided to start making products themselves and building their own brand. Manufacturers are starting to figure out that they don't really need to exist in a world of great private label manufacturing/branding and decreasing attention to TV. Hence the fighting.
131 weeks ago

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