Welcome to Brazen Careerist!

About Me

Dynamic, solutions-focused social media and marketing professional with diverse experience in the public and private sectors. Committed to the application of leading-edge technology, to the development of innovative online marketing campaigns, the enhancement of organizational communication channels and the production of rich multimedia content appropriate for a wide variety of platforms and uses. Out-of-the-box thinker who brings a unique perspective to solving contemporary business problems. Analytical, digital native with an established reach into targeted markets who is consistently creating high-impact content.

Work History

• CONTeXO Group
• Social Media Ninja
• May 2009 to Present

• Brought on-board this small marketing/PR consultancy to integrate social networking techniques and tools into the overall PR services provided.

  Selected Achievements:

  • Planned, implemented, evaluated and researched comprehensive social marketing solutions for a variety of clients including SifakaWorld and New England Friends of Croatia.

  • Increased client sales leads by using Twitter, Facebook FanPages and Blogs to inbound market their products.

  • Served as “company guru,” actively training others on the integration of traditional and new media into their existing PR arsenals by conducting collaborative meetings internally and with clients.

  • Seeded marketing responsibilities throughout clients’ organizations to decrease overall expenses and increase market loyalty.

  • Transitioned corporation into a learning and development environment, fostering teamwork and high employee involvement resulting in significant improvements of performance.

• Livescribe, Inc.
• Social Media Marketing Specialist
• January 2009 to April 2009

• Rose into position within this young hardware start-up after exhibiting exemplary success as a Campus Marketing Representative during previous quarter.

  Selected Achievements:

  • Exceeded sales goals by implementing high-impact social media campaigns over a variety of social networks.

  • Collaboratively created, maintained and scaled an online marketing strategy based on company policy, nature of product features and uses, and the characteristics and needs of targeted markets.

  • Developed compelling multimedia content for distribution across a wide variety of platforms and uses, from events to web applications.

  • Coordinated with marketing and PR departments in order to fully utilize the limited resources of both areas.

  • Used Facebook, LinkedIn, Twitter, and other social media networks to attract the attention of targeted markets by providing information about Livescribe's product to convert casual browsers into paying customers.

Education

• Towson University
• Bacherlor or Science, Theatre, Arts Marketing
• 2006 - 2009

• New Hampshire Technical Institute
• Associate of Engineering Technology, Mechanical Engineering
• 2004 - 2006