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Proficiently handled a diverse range of story placement activities by cultivating key relationships with newspapers, blogs, the broadcast and cable news networks nationwide. Applied strong writing skills by creating and submitting various speeches, press releases, and op-eds, as well as briefing and prepping the Congressman prior to key appearances.
* Steered the effective revamping and redesigning of the Congressman’s web site, as well as initiating and launching social networking through podcasts and Facebook and Twitter pages.
* Managed online advertising effort and debate war room during 2010 campaign.
Designed, developed, and implemented an aggressive, strategic plan in support of a victory for a once challenged campaign. Exhibited dynamic strategic planning, prioritization, and project management abilities in consistently achieving critical deadlines while maintaining high quality standards.
* Created an innovative and tactical shift by integrating telephone town halls and internet advertising, resulting in a 52%-48% victory.
Conceived attack and response messages in highly competitive Congressional race.
Produced a broad range of stories for anchors and reporters covering The White House, Capitol Hill, and the Pentagon, including the arrest of 9/11 mastermind Khalid Sheikh Mohammed and the obituary of Senator Daniel Patrick Moynihan.
Created riveting television programming by assigning key projects to producers & reporters.
* Increased news ratings from #3 to #1, by producing a diverse range of programming shows, including specials on Final Four, Billy Graham’s visit, and execution of Timothy McVeigh.