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Social Pollination

Ask questions and share your favorite resources, links, and tips about social media marketing for small business. Let's chat!

Network Leader: Monica O'Brien

Networks > Social Pollination

Emily Jasper There are companies out there adopting SM in a way that has nothing to do with their brand, culture, etc. I assume part of it is the peer pressure of "Everyone's doing this, we need to get on ...MoreThere are companies out there adopting SM in a way that has nothing to do with their brand, culture, etc. I assume part of it is the peer pressure of "Everyone's doing this, we need to get on board." What are some good tips for perhaps starting slower and using SM to better fit a traditional culture? To still match the brand?

14 weeks ago from Social Pollination

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Monica O'Brien: The other thing is you have to look at your goals before your start. The seven that come up again and again are brand awareness, brand loyalty, ...MoreThe other thing is you have to look at your goals before your start. The seven that come up again and again are brand awareness, brand loyalty, lead generation, R&D, HR recruitment, customer support, and thought leadership. Pick just one or two goals to focus on - that will bring clarity to what the company is doing. Don't try to accomplish too much at once.

I also love what RP said - choose one SM medium and make it awesome! A good example is @foiledcupcakes on Twitter. Check her out!
14 weeks ago

Dustin Goerndt: Theory. SM is essentially be an extension of your office. Generally office conversations, whether with coworkers, customers, or partners, are on ...MoreTheory. SM is essentially be an extension of your office. Generally office conversations, whether with coworkers, customers, or partners, are on topic and about bringing or building value or off topic. SM is about conversation and brands that are good at it are good conversationalists. Where you start depends on what your goals are. Brands with strong SM goals will start where ever is needed or where ever the conversation takes them. Goals = keywords = Monitoring = Being nimble = Better Goals
10 weeks ago

Tara Joyce My issue with social media is authentic engagement... what practices have you used to get your community authentically and sustainably engaged with your business? As well, how do you encourage the ...MoreMy issue with social media is authentic engagement... what practices have you used to get your community authentically and sustainably engaged with your business? As well, how do you encourage the community to engage and learn from each other?

13 weeks ago from Social Pollination

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Monica O'Brien: To answer the other question about encouraging communication, basically just keep asking questions. Interactive content includes stuff like polls, ...MoreTo answer the other question about encouraging communication, basically just keep asking questions. Interactive content includes stuff like polls, short answers, contest entries - basically anything that has to do with asking interesting questions and voting. You will also get more people participating when you make it really easy to respond and interact. The more often people participate, the more likely they are to stay engaged.
13 weeks ago

Tara Joyce: @MonicaO'Brien Awesome. That's very helpful, thank you. I've subscribed to Rich's blog and I liked his thoughts. And I'm going to think over ...More@MonicaO'Brien Awesome. That's very helpful, thank you. I've subscribed to Rich's blog and I liked his thoughts. And I'm going to think over you're great idea about putting ppl in charge.
13 weeks ago

Monica O'Brien If you are looking for up-to-date stats on social media to share with your superiors, Marketing Charts is probably one of my favorite sites to find them. Like this one about Facebook (MoreIf you are looking for up-to-date stats on social media to share with your superiors, Marketing Charts is probably one of my favorite sites to find them. Like this one about Facebook (http://www.marketingcharts.com/interactive/college-students-facebook-onl...) which probably tells us what we already know, but proves the point to clients or coworkers.

14 weeks ago from Social Pollination