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Social Media Analytics
Exchange ideas on emerging technology and marketing best practices surrounding social media analytics -- sentiment, peer influence, virality, etc. So much to be learned for a new generation of web applications and marketing intelligence.
Network Leader: John Barber
Kate Davids
I've been working at home a lot lately, but it is difficult to keep focused and not go stir crazy! How do you handle it? I've been trying to get out in the evening (deadlines help me work), but what else can I do that is less stressful?
28 weeks ago from Social Media Analytics, New Media Marketing, Internet Marketers, London Brazen Careerists and Brazen Careerists in New York City3 more
Kate Davids:
Thanks Christine! I might share some pictures with you of my house for some expert opinion. It's a small place, but if I could make my work corner ...MoreThanks Christine! I might share some pictures with you of my house for some expert opinion. It's a small place, but if I could make my work corner more work-like that'd be great!
26 weeks ago
26 weeks ago
Christine Tse:
Great!! You can email it to me at Tse.Christine@hotmail.com
Have a great Thanksgiving!
26 weeks ago
26 weeks ago
John Barber
Rebecca, hi. Social media marketers want to go beyond views & CTR to measure sentiment, virality, peer influence. What do u use 4 that?
Rebecca Thorman:
Although I think it's preferred to be involved in the space over having a program tell you whose more influential and what's good vs bad WOM
143 weeks ago
143 weeks ago
Rebecca Thorman
If you had $10K for social media outreach, how would you use it? Would you combine with other forms of media/marketing/advertising? Would you create campaigns or contests? Pay bloggers? Buy into a word of mouth service? Invest in analytics? The sky is the limit! What would you do?
90 weeks ago from Social Media Marketers, Social Media Analytics, Social Media and Social Pollination2 more
Sean Wilkins
I'm interested in how marketing, PR, and corp. comms. groups are managing information flow and monitoring? What tools do you use? What features or tools do you think are missing? I'm trying to sort positioning on an monitoring dashboard tool and would like your thoughts. Thanks, in advance.
Kate Davids:
It depends on the budget. I used ViralHeat, which was useful and cheap. It had big limitations in semantic searches and managing profiles could be ...MoreIt depends on the budget. I used ViralHeat, which was useful and cheap. It had big limitations in semantic searches and managing profiles could be tough. The high end gold goes to Radian 6 from all I've heard.
As for what's missing? No one has really figured out a great way to measure positive or negative sentiment. Once they figure that one out, we'll be good... for a while, at least.
62 weeks ago
As for what's missing? No one has really figured out a great way to measure positive or negative sentiment. Once they figure that one out, we'll be good... for a while, at least.
62 weeks ago
Genna Weiss
How can I best transition myself into a social media market research analyst role? I'm somewhat familiar with using Google analytics, as I leveraged the tool while working as an online content editor. But how can I prove that I have demonstrated experience with interpreting data, performing quantitative and qualitative analyses? I would much appreciate the help!
Rebecca Thorman recommended this
Jamie Nacht Farrell:
I'm a fan of Ben's idea as well; however if you want to do something "now", you can easily demonstrate by giving links to the sites you have ...MoreI'm a fan of Ben's idea as well; however if you want to do something "now", you can easily demonstrate by giving links to the sites you have optimized with the site stats when you started and then at 30 day intervals. Put together a 1 page graph for each site. simple yet telling.
69 weeks ago
69 weeks ago
Genna Weiss:
Thank you all for your feedback. I actually just started a social media coordinator volunteer job at Givology.org, so I'll look to use your ...MoreThank you all for your feedback. I actually just started a social media coordinator volunteer job at Givology.org, so I'll look to use your suggestions while in this role for now.
69 weeks ago
69 weeks ago
John Barber
@jaybaer gives his view of critically undervalued social media success metrics -- http://ht.ly/3FHrJ.
John Barber
Six social media metrics you need to track http://bit.ly/ihQhTa.
John Barber
Research.ly: Analytics, sentiment and trend tracking done right (via @TheNextWeb) http://bit.ly/g3z7hr
Louise
Hey guys,
Just posted my new blog post: Facebook Places – Foursquare Replacement or Another Way to Lose Your Privacy? http://bit.ly/9KAgFs
Would love to hear all your opinions on the new Facebook Places - Personally I feel it is poorly integrated.
85 weeks ago from Social Media, Social Media Analytics, PR & New Media, Social Media Marketing and Interactive Media and Marketing3 more
Patrick Pho:
It's not that Facebook Places is poorly integrated- it's just that they provided the framework for the next big jump in GeoSocial. They have made ...MoreIt's not that Facebook Places is poorly integrated- it's just that they provided the framework for the next big jump in GeoSocial. They have made the raw tools and audience for another third party to develop the next Foursquare killer.
I think it's a bit of a let down because we might of expected them to roll out a completed finished product when they just released an API and framework.
85 weeks ago
I think it's a bit of a let down because we might of expected them to roll out a completed finished product when they just released an API and framework.
85 weeks ago
Louise:
I'm not saying by any means that they should scrap the whole idea. I think you are right Patrick that I personally just expected more. Perhaps I ...MoreI'm not saying by any means that they should scrap the whole idea. I think you are right Patrick that I personally just expected more. Perhaps I am a little bitter because I don't have an iPhone so I can't even use it. To me that just seems a blatant oversight as to the type of people on facebook. Realistically what % of facebook users have an iPhone? Why not just make it accessible through their website?
I do like that atleast you don't need another login and website to visit but I would like to be able to tell facebook who gets to see my location updates. Like photos I don't want to share everything with everyone. I think it does have massive potential for the future though.
85 weeks ago
I do like that atleast you don't need another login and website to visit but I would like to be able to tell facebook who gets to see my location updates. Like photos I don't want to share everything with everyone. I think it does have massive potential for the future though.
85 weeks ago
John Barber
A different take on social media metrics (from Chris Brogan) http://www.chrisbrogan.com/social-media-metrics/.
John Barber
Why social monitoring tools are about to get a lot smarter (via @mashable) http://bit.ly/cjYTuk
Kim N. Campbell
Flowtown is the shizznit. Really. It integrates your email lists with social networks so seamlessly. Great way to really engage with your customers and leads. Do you guys know of any other free tools that do the same?
http://www.flowtown.com/
96 weeks ago from Social Media Marketers, Social Media Analytics and Green Social Media1 more
Rebecca Thorman:
Interesting - have you used it Kim? What are some ways to get the best return with it? Looks pretty neat!
96 weeks ago
96 weeks ago
Kim N. Campbell:
Hi Rebecca,
I'm just getting started with it and we're still clarifying what our strategic social media goals are at work. I work at a ...MoreHi Rebecca,
I'm just getting started with it and we're still clarifying what our strategic social media goals are at work. I work at a co-working startup called the Hub and most of our members are made aware of events in the space through email, so I like the idea of being able to see how our email lists are using social media. I think it will give a nice layout of what platforms and campaigns would be most useful for building a strong presence in. It's giving a nice overview of who uses what.
One specific bit of information I plan to implement is integrating Linked-In in our plans to strengthen our presence. Simply because it was a network that showed up so consistently among folk who most consistently open our email.
Still experimenting with...a lot of things. So I'll keep you updated on how I maximize its use.
94 weeks ago
I'm just getting started with it and we're still clarifying what our strategic social media goals are at work. I work at a ...MoreHi Rebecca,
I'm just getting started with it and we're still clarifying what our strategic social media goals are at work. I work at a co-working startup called the Hub and most of our members are made aware of events in the space through email, so I like the idea of being able to see how our email lists are using social media. I think it will give a nice layout of what platforms and campaigns would be most useful for building a strong presence in. It's giving a nice overview of who uses what.
One specific bit of information I plan to implement is integrating Linked-In in our plans to strengthen our presence. Simply because it was a network that showed up so consistently among folk who most consistently open our email.
Still experimenting with...a lot of things. So I'll keep you updated on how I maximize its use.
94 weeks ago
Rebecca Thorman
What's the value of Facebook to brands? (http://bit.ly/av7Rcn) For Alice.com, we found a lot of influencers on Twitter, and our core demographic on FB. After we launched, our FBfans quickly surpassed our Twitter followers, and we're now closing in on 10,000 fans/likes. FB is where we find our mainstream audience - what about your brands? Does your brand prefer FB over Twitter or vice versa? What about other places like Flickr, YouTube? How do you make your FB page relevant? http://bit.ly/av7Rcn
105 weeks ago from Alice.com, Social Media Marketers, Community Managers, Social Media Analytics and Brand Managers3 more
John Barber:
Rebecca, have been paying a LOT more attention to Facebook recently since their game-changing announcement of Open Graph (Like button, Activity ...MoreRebecca, have been paying a LOT more attention to Facebook recently since their game-changing announcement of Open Graph (Like button, Activity Streams, Recommendations, etc.). It will proliferate to millions of sites and in doing so will challenge Google's search-based vision of the web's future with the possibility that the Internet likely may now shift to a social-discovery-based navigation paradigm. As titanic a development as Open Graph is, however, I'm still inclined to view Facebook as a social network well-suited to BtoC marketers and community managers but not really for BtoB. What do you think? --John
105 weeks ago
105 weeks ago
Gen Y Guru:
One of my first posts was how I believe that FB is superior to Twitter for branding and marketing of products and services. Twitter just seems ...MoreOne of my first posts was how I believe that FB is superior to Twitter for branding and marketing of products and services. Twitter just seems very messy when a company posts many updates.
94 weeks ago
94 weeks ago
Owen Nwanze
Ever feel overwhelmed by the abundance of social media/online information? I often find myself opening multiple tabs on my browser and telling myself I will revisit them. Needless to say, I rarely do. If your answer is yes, I am curious to know, do you have a specific way of organizing your daily intake of information? I'm aware of online tools like Hootsuite, iGoogle, Google Reader, etc, but I'm wondering which tool, or combination of tools, work(s) for you?
97 weeks ago from Social Media, Social Media Analytics, Social Media Marketers, Brazen Careerists on Twitter and New Media Marketing3 more
Mike Dammann:
I restrict myself to Facebook and Twitter, but have it set up so Plaxo, Friendfeed and all the others get my posts as well.
96 weeks ago
96 weeks ago
Elisabeth Ericson:
I use Socialite (from realmacsoftware.com) for Twitter and Google Reader. They do get overwhelming sometimes, but I've lowered the content limits ...MoreI use Socialite (from realmacsoftware.com) for Twitter and Google Reader. They do get overwhelming sometimes, but I've lowered the content limits for Twitter and created a priority-based folder system for RSS feeds. I don't really care about Facebook anymore, it's annoying.
95 weeks ago
95 weeks ago
John Barber
Why You Shouldn't Trust Automated Sentiment Scoring http://bit.ly/9MRRbT (excellent post by @jasonfalls). Getting inside the 'black box' of this aspect of SM analytics.
John Barber
10 social media metrics your company should be monitoring http://socialmediatoday.com/SMC/177448
Ryan Healy recommended this
John Barber:
90 = percent of forum/online community members who read but don't post/contribute; they are voyeurs/lurkers
9 = percent of forum/online community ...More90 = percent of forum/online community members who read but don't post/contribute; they are voyeurs/lurkers
9 = percent of forum/online community members who post occasionally
1 = perent of forum/online community members who post constantly and post the majority of the forum/online community's user-generated content
The 90-9-1 rule is a model on unequal participation in the context of online applications. Jakob Nielsen came up with it in October 2006. Lithium Technologies glommed onto it and created a whole series of best practices for community management and community engagement (which are valid and excellent) around it. Lithium also built reputation management software features around the concept of rewarding superusers -- i.e., the 1% of any online community that contributes the majority of its UGC -- to drive engagement.
See:
http://talk.lithium.com/t5/Best-Practice-the-Community-Blog/90-9-1/ba-p/...
http://lithosphere.lithium.com/t5/Best-Practice-the-Community-Blog/Why-D...
http://lithosphere.lithium.com/t5/Best-Practice-the-Community-Blog/Super...
http://talk.lithium.com/t5/Best-Practice-the-Community-Blog/Superusers-S...
117 weeks ago
9 = percent of forum/online community ...More90 = percent of forum/online community members who read but don't post/contribute; they are voyeurs/lurkers
9 = percent of forum/online community members who post occasionally
1 = perent of forum/online community members who post constantly and post the majority of the forum/online community's user-generated content
The 90-9-1 rule is a model on unequal participation in the context of online applications. Jakob Nielsen came up with it in October 2006. Lithium Technologies glommed onto it and created a whole series of best practices for community management and community engagement (which are valid and excellent) around it. Lithium also built reputation management software features around the concept of rewarding superusers -- i.e., the 1% of any online community that contributes the majority of its UGC -- to drive engagement.
See:
http://talk.lithium.com/t5/Best-Practice-the-Community-Blog/90-9-1/ba-p/...
http://lithosphere.lithium.com/t5/Best-Practice-the-Community-Blog/Why-D...
http://lithosphere.lithium.com/t5/Best-Practice-the-Community-Blog/Super...
http://talk.lithium.com/t5/Best-Practice-the-Community-Blog/Superusers-S...
117 weeks ago
TOP IDEA:
John Barber
Good list of Social Media Measurement KPIs started by @jowyang - http://bit.ly/5yVC1R [Please share] (via @kenburbary)
John Barber
@JiveSoftware talks about its acquisition of Filtrbox social media listening & engagement http://bit.ly/4IcuKk. Enterprise social software (and analytics) is huge online community building trend in 2010.
John Barber
Forrester's @augieray: in 2010 social media for biz gets serious w strategic councils, listening platforms. http://bit.ly/6gRcJ4
Michael
What's missing in Facebook and Google's new link shorteners http://clicky.me/5xK
John Barber:
Michael, that was a good post. goo.gl and fb.me are late entrants, and if it turns out that sufficient added thought has been put into them to ...MoreMichael, that was a good post. goo.gl and fb.me are late entrants, and if it turns out that sufficient added thought has been put into them to avoid "data puking" and give better analytic information, then could be a catalyst to raise the bar on the intelligence we get out of link shorteners. Thx for sharing this.
126 weeks ago
126 weeks ago
Michael:
Hey John - I think you're right that with some thought, a lot of insight could be gained. It is too bad there isn't a standardized format for ...MoreHey John - I think you're right that with some thought, a lot of insight could be gained. It is too bad there isn't a standardized format for analytics data. If there were one, a platform with open APIs could create a really fascinating application ecosystem.
126 weeks ago
126 weeks ago
John Barber
Social analytics lifecycle -- a helpful framework http://www.goingsocialnow.com/2009/12/social-analytics-lifecycle-hel.php.
John Barber
50 new Twitter tracking tools -- http://www.honeytechblog.com/top-50-twitter-tracking-and-analytics-tools/.
John Barber
Interesting blog on who else is monitoring your site http://is.gd/4YlHC. Thx @OrionAddis.
John Barber
Survey on the frustrations marketers say they face with web analytics by eMarketer http://bit.ly/1N6D85.
John Barber
What Google Analytics cannot tell you http://bit.ly/UfJOO. Another useful report on 'the cost of free' in web analytics.
