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Social Media Analytics

Exchange ideas on emerging technology and marketing best practices surrounding social media analytics -- sentiment, peer influence, virality, etc. So much to be learned for a new generation of web applications and marketing intelligence.

Network Leader: John Barber

Networks > Social Media Analytics

John Barber 10 social media metrics your company should be monitoring More10 social media metrics your company should be monitoring http://socialmediatoday.com/SMC/177448

3 weeks ago from Social Media Analytics

Ryan Healy recommended this

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John Barber: 90 = percent of forum/online community members who read but don't post/contribute; they are voyeurs/lurkers
9 = percent of forum/online ...More90 = percent of forum/online community members who read but don't post/contribute; they are voyeurs/lurkers
9 = percent of forum/online community members who post occasionally
1 = perent of forum/online community members who post constantly and post the majority of the forum/online community's user-generated content

The 90-9-1 rule is a model on unequal participation in the context of online applications. Jakob Nielsen came up with it in October 2006. Lithium Technologies glommed onto it and created a whole series of best practices for community management and community engagement (which are valid and excellent) around it. Lithium also built reputation management software features around the concept of rewarding superusers -- i.e., the 1% of any online community that contributes the majority of its UGC -- to drive engagement.

See:

http://talk.lithium.com/t5/Best-Practice-the-Community-Blog/90-9-1/ba-p/...

http://lithosphere.lithium.com/t5/Best-Practice-the-Community-Blog/Why-D...

http://lithosphere.lithium.com/t5/Best-Practice-the-Community-Blog/Super...

http://talk.lithium.com/t5/Best-Practice-the-Community-Blog/Superusers-S...
3 weeks ago

Ryan Healy: Thanks, John. That's very interesting.
3 weeks ago

TOP IDEA: John Barber Good list of Social Media Measurement KPIs started by @jowyang - http://bit.ly/5yVC1R [Please share] (via @kenburbary)

10 weeks ago from Social Media Analytics

John Barber @JiveSoftware talks about its acquisition of Filtrbox social media listening & engagement http://bit.ly/4IcuKk. ...More@JiveSoftware talks about its acquisition of Filtrbox social media listening & engagement http://bit.ly/4IcuKk. Enterprise social software (and analytics) is huge online community building trend in 2010.

10 weeks ago from Social Media Analytics

John Barber Forrester's @augieray: in 2010 social media for biz gets serious w strategic councils, listening platforms. MoreForrester's @augieray: in 2010 social media for biz gets serious w strategic councils, listening platforms. http://bit.ly/6gRcJ4

12 weeks ago from Social Media Analytics

Michael What's missing in Facebook and Google's new link shorteners http://clicky.me/5xK

13 weeks ago from Social Media Analytics

John Barber: Michael, that was a good post. goo.gl and fb.me are late entrants, and if it turns out that sufficient added thought has been put into them to ...MoreMichael, that was a good post. goo.gl and fb.me are late entrants, and if it turns out that sufficient added thought has been put into them to avoid "data puking" and give better analytic information, then could be a catalyst to raise the bar on the intelligence we get out of link shorteners. Thx for sharing this.
12 weeks ago

Michael: Hey John - I think you're right that with some thought, a lot of insight could be gained. It is too bad there isn't a standardized format for ...MoreHey John - I think you're right that with some thought, a lot of insight could be gained. It is too bad there isn't a standardized format for analytics data. If there were one, a platform with open APIs could create a really fascinating application ecosystem.
12 weeks ago

John Barber Social analytics lifecycle -- a helpful framework MoreSocial analytics lifecycle -- a helpful framework http://www.goingsocialnow.com/2009/12/social-analytics-lifecycle-hel.php.

13 weeks ago from Social Media Analytics

John Barber 50 new Twitter tracking tools -- More50 new Twitter tracking tools -- http://www.honeytechblog.com/top-50-twitter-tracking-and-analytics-tools/.

13 weeks ago from Social Media Analytics

John Barber Interesting blog on who else is monitoring your site http://is.gd/4YlHC. Thx @OrionAddis.

17 weeks ago from Social Media Analytics

John Barber Survey on the frustrations marketers say they face with web analytics by eMarketer http://bit.ly/1N6D85.

18 weeks ago from Social Media Analytics

John Barber What Google Analytics cannot tell you http://bit.ly/UfJOO. Another useful report on 'the cost of free' in web analytics.

18 weeks ago from Social Media Analytics

John Barber @Radian6 Twebinar with @chuckhemann TOMORROW 11/12 @ 2pm EST: http://is.gd/4SJp4 -- Should be a great conversation! ...More@Radian6 Twebinar with @chuckhemann TOMORROW 11/12 @ 2pm EST: http://is.gd/4SJp4 -- Should be a great conversation! Thanks, @vargasl. Any Brazen folks joining?

18 weeks ago from Social Media Analytics

John Barber Marchex Reputation Management looks like a useful social media analytics tool with SMB focus. Write-up in MediaPost MoreMarchex Reputation Management looks like a useful social media analytics tool with SMB focus. Write-up in MediaPost http://bit.ly/3omQl.

22 weeks ago from Social Media Analytics

John Barber Microsoft chooses Radian6 for social media analytics to understand the buzz on its brand on social networks MoreMicrosoft chooses Radian6 for social media analytics to understand the buzz on its brand on social networks http://bit.ly/3PizM6

23 weeks ago from Social Media Analytics

John Barber Google Analytics about to improve at showing most important data 1st - e.g.: dropping conversations or declining sales MoreGoogle Analytics about to improve at showing most important data 1st - e.g.: dropping conversations or declining sales http://bit.ly/16LrTM

24 weeks ago from Social Media Analytics

TOP IDEA: John Barber Comprehensive living list of social media analytics vendors and tools at http://wiki.kenburbary.com/.

28 weeks ago from Social Media Analytics

John Barber Dan Schawbel collects 10 must-consider reputation-tracking analytics packages here with synopses of each -- MoreDan Schawbel collects 10 must-consider reputation-tracking analytics packages here with synopses of each -- http://bit.ly/YNtb (Mashable).

29 weeks ago from Social Media Analytics

John Barber Anybody know what Twitter & Facebook use to do their own internal social media analytics? Proprietary tools? One of the vendors noted here?

29 weeks ago from Social Media Analytics

John Barber How about Sysomos (http://www.sysomos.com/)? If you're using any of the tools/vendors mentioned in this group, ...MoreHow about Sysomos (http://www.sysomos.com/)? If you're using any of the tools/vendors mentioned in this group, please share impressions!

29 weeks ago from Social Media Analytics

John Barber Anybody hv experience w social media analytics ScoutLabs http://www.scoutlabs.com/, BuzzLogic MoreAnybody hv experience w social media analytics ScoutLabs http://www.scoutlabs.com/, BuzzLogic http://www.buzzlogic.com/ or earlier ones?

29 weeks ago from Social Media Analytics

John Barber Add to that the maturing of white label social nets & social aggregators & u hv 100s more communities where a major brand is discussed.

29 weeks ago from Social Media Analytics

Rebecca Thorman: Yeah, I work for a start-up and right now it's manageable, but the quicker our growth the more I see a need for a service, certainly.
29 weeks ago

John Barber Good point. But say I'm Cisco & want 2 know sentiment on aspects of my brand on Twitter, FB, blogs, forums, comments? Can a human do that?

29 weeks ago from Social Media Analytics

John Barber Rebecca, hi. Social media marketers want to go beyond views & CTR to measure sentiment, virality, peer influence. What do u use 4 that?

29 weeks ago from Social Media Analytics

Rebecca Thorman: Exactly. I'm so involved in the space right now, it's easy to see on my own. But as we get bigger, I imagine we'll need a service to help.
29 weeks ago

Rebecca Thorman: Although I think it's preferred to be involved in the space over having a program tell you whose more influential and what's good vs bad WOM
29 weeks ago

John Barber Researching social media analytics & identified new vendors -- Sometrics, Radian6, Collective Intellect, Crimson Hexagon. What have u found?

29 weeks ago from Social Media Analytics

Rebecca Thorman: I've heard Radian 6 is good. I use a mix of google alerts, compete, twitter search, etc. Seems to work out just as well..
29 weeks ago