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Personal Branding

Personal branding is the process whereby people and their careers are marked as brands.

Actionable tips to establish a web presence worthy of remark that gets you hired.

Please introduce yourself to everyone when you join! Leave your personal branding statement.

Network Leader: Trace Cohen
 
Clay Forsberg In the social media world, your "bio" is more valuable than your resume. But what should it look like, what should it contain? Please input and include a link to your bio.

5 weeks ago from Personal Branding and Professional Development

 
Vickie Elmer So who has toys on their desk or in their office? Something to fiddle when when you need to decompress? Or a collection of wind-up toys? Turns out that these playthings are not just about creating fun and playfulness. My Washington Post Capital Business piece looks at the real value of toys at work: http://wapo.st/rC0Dg6 So tell us about your toys and how they help you during the work day.

25 weeks ago from Creatively Inspired, Brazen Careerists in New York City and Personal Branding1 more

JRandom42: Who needs toys on the desk, when I have a whole network running in a virtualized environment, that I can tweak, tune, experiment and play with to ...MoreWho needs toys on the desk, when I have a whole network running in a virtualized environment, that I can tweak, tune, experiment and play with to my heart's content, and restore to its base configuration in just a click?
22 weeks ago
Vincent: I have a metal slinky that I got from a vendor. I use it to help me decompress and to think.
17 weeks ago
 
Vickie Elmer You too can be a hero at work. Even if your job is mundane or you never experience a major emergency, there's plenty of room for heroic attitudes. My new blog post gives five ways to save the day at the office: http://www.glassdoor.com/blog/saving-day-work/ So how are you a hero in your job? And what do you do to cultivate a hero's mindset?

7 weeks ago from Slash Jobs, Career Rocketeer, Brazen Careerists in New York City and Personal Branding2 more

 
TOP IDEA: La Donna Lokey Are LinkedIn Profiles more trustworthy than resumes?

57 weeks ago from Citi, We're Hiring, Career Changers, Social Media and Personal Branding3 more

Lamar Morgan: Edward,

I do not know where you live, but joining GiversAlwaysGain.com is free...and so too is the corresponding Linkedin Group (if there is one ...More
Edward,

I do not know where you live, but joining GiversAlwaysGain.com is free...and so too is the corresponding Linkedin Group (if there is one in your area). Wouldn't hurt to find out. The REAL POWER in the marketplace today is not technology or number crunching - despite the lame behavior of far too many in the HR industry. So, it is up to caring people to go to bat for caring people. And, one great place to look for caring people is within The Business Connection.

16 weeks ago
Noel Rozny: Interesting question! I see so many LI profiles that are clearly out of date, and I always assume that people update their resume first and LI later.
15 weeks ago
 
Jim Armstrong A relatively new video series came out in the last year, called Behind the Brand. These videos will get you amped. My favorites: Michael Stelzner, Chris Brogan and Gary Vaynerchuk. Video production is excellent, Bryan Elliott is a rockstar interviewer and the stories behind each individual's success are as much divergent as they are fascinating--> http://bit.ly/z3Gw7C

16 weeks ago from Personal Branding, Social Media and Young Entrepreneur Community1 more

 
Jim Armstrong Tim Tebow is all the rage right now. How has one man elevated a seemingly mediocre team to the national spotlight? Here's my thoughts on Tebow and what individuals and small businesses can learn from him--> http://bit.ly/yFGxbo

18 weeks ago from Social Media, Social Media Marketers and Personal Branding1 more

 
Suzanne Kaplan Hi. Looking for advice on how to rebrand myself. I'm an unemployed high school English teacher who is getting experience in fundraising, social media (via blogging), and careerism (via blogging). Interested in the intersection of education and nonprofits, yet am open to other possibilities. Any advice for rebranding? No idea how to change my resume, and even what types of jobs I'm qualified for. Learn more about me at jobtalknj.com (blog). Or through here. Thanks in advance! Suzanne

19 weeks ago from Personal Branding

Michael O'Mahony: Hi Suzanne,

I agree with the previous comments on rebranding and also volunteering. Volunteering is way to get that start-up experience and you ...More
Hi Suzanne,

I agree with the previous comments on rebranding and also volunteering. Volunteering is way to get that start-up experience and you can also request people's comments / feedback / recommendations which you can put on your website (with their permission of course). Why not just market yourself and just add to your profile as you develop new skills?
Regards,
Michael.

19 weeks ago
Suzanne Kaplan: Thank you all for taking the time to respond - all very helpful. Suzanne
19 weeks ago
 
La Donna Lokey Seeing a growing trend of apps/sites wanting to share (via FB or elsewhere) what you're reading, listening to, watching. Be careful, people! It takes years to build a reputation and seconds to destroy one! It's a good idea to review your own feed from time to time, to ensure your apps aren't posting things without your knowledge.

25 weeks ago from Breaking Into Banking, Personal Branding, Brazen Careerist's Top 50 Gen-Y Companies, inCORPorated and Citi3 more

Kate Davids: I don't understand this "frictionless sharing" thing. Honestly, privacy is a good thing, too!
19 weeks ago
Noel Rozny: This article details how to clean up your apps (saw it on twitter yesterday): MoreThis article details how to clean up your apps (saw it on twitter yesterday): http://thenextweb.com/apps/2012/01/03/mypermissions-makes-it-easy-to-man...
19 weeks ago
 
La Donna Lokey .@DanSchawbel is ruffling feathers in his blog post on Forbes, where he pronounces the death of job boards and resumes based on new LinkedIn functionality. http://onforb.es/mFT8Vn I agree that it's time for a game-change, and that this (as well as social job matching) signals a new era for jobseekers and recruiters. But how do you feel about submitting your LinkedIn profile instead of a resume when applying to a job? Is LI becoming the defacto home for all of your professional information?

50 weeks ago from Ask A Coach, We're Hiring, Citi and Personal Branding2 more

Dana Leavy: That was an interesting article - I wouldn't jump too far ahead and say it's the death of the resume, but certainly it's a channel gaining ...MoreThat was an interesting article - I wouldn't jump too far ahead and say it's the death of the resume, but certainly it's a channel gaining momentum, and something to pay attention to. Everyone should have a LinkedIN profile in my opinion, and people vary in opinion as to how much info to put on it. I think the most important part is a well-written branding summary. You can leave all the job description details out, because typically you would tailor your resume to fit each role anyway, and you don't want to represent yourself ineffectively. But it's worth taking a look at what you have and fine-tuning it, so that if this thing does take off, you're on the edge of it as a job seeker. Plus it's good practice in online personal branding anyway.
50 weeks ago
Obi Okere: @Sena. You're using Linkedin exactly how it should be used. It is a great research and networking tool.

I don't see the death of job boards ...More
@Sena. You're using Linkedin exactly how it should be used. It is a great research and networking tool.

I don't see the death of job boards happening anytime soon. Using LI to submit a resume would be very limiting to a job seeker who is marketing themselves very differently to different industries. One can only truly brand themselves for one job function at a time on LI. A job seeker who is conducting a job search on different job functions would not want to use LI.

49 weeks ago
 
John Mattucci Ok so I don't know what other Group to post this in, but I need some advice about using Linkedin. How appropriate is it to reach out to people to be introduced or send an inMail (if you have it) ? I want to send a message to a user who used to work for a company I like, and I'd like to ask him who should contact from his old company. Would that be appropriate?

27 weeks ago from Personal Branding

Jenny hellrung: You'll have better luck if you have something in common with the person you're reaching to. But what can it hurt? If they ignore you, you're not ...MoreYou'll have better luck if you have something in common with the person you're reaching to. But what can it hurt? If they ignore you, you're not out anything.
27 weeks ago
John Mattucci: Thanks for the advice everyone! Hard to figure out these unwritten rules.

Most people I know who are on LinkedIn don't use it as usefully as they ...More
Thanks for the advice everyone! Hard to figure out these unwritten rules.

Most people I know who are on LinkedIn don't use it as usefully as they could. So I'm trying to use it more :)

Thanks again!

27 weeks ago
 
Al Smith, III Got your eye on the next promotion??? Follow these 3 steps to snag that role and hit the ground running!! http://wp.me/p1Xny9-x

25 weeks ago from Personal Branding

 
TOP IDEA: Clay Forsberg Having blog is not a right ... it's a privilege! Your readers that comment should not be left to idly sit by waiting for their comment to be approved - because you're too lazy to get to it. They put forth effort to help you. It's only appropriate that you put forth effort also, to react in a timely matter. Don't put your best readers in the "Moderation Abyss." http://bit.ly/i6oAIg (Please read)

29 weeks ago from The Modern Strategist, Entrepreneurs, Personal Branding and Business Development2 more

 
TOP IDEA: Clay Forsberg Having blog is not a right ... it's a privilege! Your readers that comment should not be left to idly sit by waiting for their comment to be approved - because you're too lazy to get to it. They put forth effort to help you. It's only appropriate that you put forth effort also, to react in a timely matter. Don't put your best readers in the "Moderation Abyss." http://bit.ly/i6oAIg (Please read)

29 weeks ago from The Modern Strategist, Entrepreneurs, Personal Branding and Business Development2 more

 
Clay Forsberg Having blog is not a right ... it's a privilege! Your readers that comment should be left to idly sit by waiting for their comment to be approved because you're too lazy to get to it. They put forth effort to help you. It's only appropriate that you put forth effort also to react in a timely matter. Don't put your best readers in the "Moderation Abyss." http://bit.ly/i6oAIg (Please read)

29 weeks ago from Personal Branding, The Modern Strategist, Entrepreneurs and Business Development2 more

 
Cameron Plommer Are Wordpress blogs on the downfall? What's your take on leverage Tumblr and YouTube as a vehicle to spread your brand, company and ideas?

59 weeks ago from Blogging Ideas, Wordpress Bloggers and Personal Branding1 more

Andrew Shell: There does seem to be an increased willingness for people to become digital sharecroppers. I personally believe that people should take ownership ...MoreThere does seem to be an increased willingness for people to become digital sharecroppers. I personally believe that people should take ownership of their content and running their own blog whether that's WordPress, Drupal or whatever. It's just important not to create all your content inside of corporate silos. It's better for someone to publish on a WordPress blog with a plugin that pushes their posts to Tumblr, Facebook and Twitter.

YouTube is a little different because 1) it's hard for average people to encode and publish video on the web without the help of a YouTube, Vimeo, or the like. 2) They aren't creating their content on YouTube, but rather they are just publishing it. In theory they could cross post to Vimeo if YouTube banned them.

59 weeks ago
Ricardo: I think they are getting better
59 weeks ago
 
Sara Gallagher She pulled her looks together at the last minute and became the first project runway contestant to lose her money while shopping for fabric. Michael Kors admitted that her competitor's final collection was substantially stronger. So how did Anya score the $100,000 winner and what can she teach us about workplace competition? http://gearsandshifts.com/2011/10/what-project-runway-winner-anya-ayoung...

29 weeks ago from Personal Branding, Career Rocketeer, Job Resources and Career Coaching and Management Consulting2 more

Kenji Crosland: @Zachary - I get what you mean. I too prefer the brief summation of the idea. Perhaps they could add a user preference feature that leaves it up ...More@Zachary - I get what you mean. I too prefer the brief summation of the idea. Perhaps they could add a user preference feature that leaves it up to the user whether or not he/or she would like to filter some content and not others.
107 weeks ago
Zachary Stark Jones: I'm so glad that, in my previous post, I wrote
"I'm rallying for a posting style that is self-contained to the network, with a link to a ...More
I'm so glad that, in my previous post, I wrote
"I'm rallying for a posting style that is self-contained to the network, with a link to a expanded version of the idea"

I think when we're used to shotgun conversations we can miss the humanity of a dialogue.

107 weeks ago
 
Al Smith, III BOOK RESEARCH: Please take 5 min. survey on Gen X/Y career advancement strategies... https://www.surveymonkey.com/s/CareerAnatomy. Please post to Facebook/Twitter. I'm working on an important project and am on the hunt for quality DATA!!! I am 29 and have a very successful career, however many of my coworkers and peers can't say the same thing. I want to figure out what our generation is doing to get ahead and share that with everyone.

32 weeks ago from Personal Branding

 
Sara Gallagher What do you think about CEOs and other high-level managers keeping a company-related blog? Great idea to engage with customers, or too much potential for error?

78 weeks ago from Personal Branding, Gen-Y Professional Bloggers, Brazen Bloggers and Entrepreneurs2 more

: I think this is a great way to personify a brand or company, especially if it's a large corporation. Though, I think it'd be smart to run the ...MoreI think this is a great way to personify a brand or company, especially if it's a large corporation. Though, I think it'd be smart to run the blog by the PR team to make sure messaging is stil intact. Any other thoughts?
78 weeks ago
Marc Shiman: It depends on the industry - in my case its walking through a minefield. I am in consulting, and unless I write that all is strawberries and ...MoreIt depends on the industry - in my case its walking through a minefield. I am in consulting, and unless I write that all is strawberries and cream, I run the risk of catastrophe. My resulting blog has little to do with the professional work I do - unless it is "inspired" by something that happens on the job.


72 weeks ago
 
Katrina Olsen Here's your chance to present to other young professionals! We are looking for presenters for the 2012 Omaha YP Summit. Here is the proposal link: http://j.mp/SummitRFP RFP Submissions due 9/9. Topics could be related to: Personal & professional development, Community & civic responsibility, Business start-up & development, Health & wellness, Public engagement, Inclusivity, Public transportation and urban design. Let me know if you have any questions!

39 weeks ago from Personal Branding

 
Dr. Woody Is Incivility at Work on the Rise??? Check out my column & take our quick poll on incivility at your workplace! I'll share the results next Monday! http://www.foxbusiness.com/personal-finance/2011/08/15/how-is-workplace-...

40 weeks ago from Entry-Level Young Professionals, Professional Development, Personal Development, Personal Branding and Productivity & Time-Management3 more

Dr. Woody: Share your thoughts on Incivility at Work! Take the quick FoxBusiness Poll. No registration or sigh-in needed!
40 weeks ago
Edward Antrobus: Does my butt look big?
42 weeks ago
Candace: I have never been good at lying, and from a very young age learned I would get caught and it just was not worth it!! That said, I have a child ...MoreI have never been good at lying, and from a very young age learned I would get caught and it just was not worth it!! That said, I have a child with Aspergers and have had to teach him about "social" white lies ... you know, the things you think, and may be true ... but you just don't say! To me, that's the only time it's ok to lie .. when it might hurt someones feelings and is not necessary. Otherwise, my answer is never.
41 weeks ago
 
La Donna Lokey I just quoted a favorite passage of Atlas Shrugged, a book that helped to clarify and shape my work/life philosophy as a young adult. What books have influenced your work & life principles, or helped you to clarify your thoughts on your approach to life? (add Harold and the Purple Crayon to my list, also!)

42 weeks ago from Brazen Reads - Virtual Book Club, Book Shelf, SoCal Bloggers, Personal Branding and Citi3 more

Casey Brown: @Kathryn Smith Excellent Quote!!!
42 weeks ago
Mozart: A Million Miles in A Thousand Years by Donald Miller is by far the most elegrant motivational writing I have ever experienced, Linchpin by Seth ...MoreA Million Miles in A Thousand Years by Donald Miller is by far the most elegrant motivational writing I have ever experienced, Linchpin by Seth Godin changed how I approached work and leadership, Pema Chodron and Martin Luther King Jr.'s writing constantly shift the way I look at relationships and suffering!
42 weeks ago
 
La Donna Lokey Energized by TWO awesome Twitter chats tonight - #bwechat for Blogworld and #genychat (self-explanatory). If you're not on Twitter, you're missing out on great opportunities to connect and grow your brand! Follow me at @LaDonnaAtCiti

42 weeks ago from Citi, Social Media, Latest Social Media and Technology News, PR & New Media and Personal Branding3 more

 

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