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New Media Marketing

A group for Marketers or anyone using Emerging Media in creative and exciting ways.

Network Leader: Greg Santos
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View 6 older replies

Allison Cheston: @Alisha, I think that's a great point--that if failure leads to learning and growing, you shouldn't simply view it as having failed. Nice.
34 weeks ago
JRandom42: It only becomes a way to succeed, if you've learned from the failure.

If you didn't learn anything from failing, you've just failed and will ...MoreIt only becomes a way to succeed, if you've learned from the failure.

If you didn't learn anything from failing, you've just failed and will continue to fail, until you learn why you failed.
34 weeks ago
 
Allison Cheston I wrote this post in response to the Mediabistro Job Search Bootcamp group I'm coaching. Many job seekers want to broaden their offering instead of focus it. Let me know what YOU think: http://www.forbes.com/sites/work-in-progress/2012/02/15/are-you-employer...

14 weeks ago from Generation Y Marketers, I am Gen Y, New Media Marketing, Career Changers and Brazen Careerist's Top 50 Gen-Y Companies3 more

 
Allison Cheston When you're in a job interview, do you worry about the part of the job where you lack experience rather than the (larger) part that's in your comfort zone? If so, this post is for you: http://www.allisoncheston.com/work-life/you’re-90-there/

25 weeks ago from Social Media Marketers, New Media Marketing, Gen-Y Professional Bloggers, Generation Y Marketers and I am Gen Y3 more

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JRandom42: Your best approach is to highlight similarities to something you've done before. If you can't, you're depending on the mercy of a manager who is ...MoreYour best approach is to highlight similarities to something you've done before. If you can't, you're depending on the mercy of a manager who is silently asking the question, "Can you learn what you need to do the job successfully fast enough, so I don't regret hiring yopu?"
24 weeks ago
doel82: It fits perfectly for me .. thanks
24 weeks ago
 
Mehul Kar Does anyone have any experience using Spreadshirt or any other only store where I could sell T-shirts? I have a lot of questions and would love to be able to talk to someone.

26 weeks ago from New Media Marketing, Young Entrepreneur Community, Artists as Entrepreneurs and Entrepreneur2 more

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Edward Antrobus: I'm not really sure, but I believe that she accepts pre-orders for a while and then orders a batch and sells them until they are gone. It may not ...MoreI'm not really sure, but I believe that she accepts pre-orders for a while and then orders a batch and sells them until they are gone. It may not be the most efficient, but she likes being able to keep the supply chain local.
26 weeks ago
Mehul Kar: That's what I've been doing, but I feel like people lose interest with the pre-selling. Those who order right at the beginning are the most ...MoreThat's what I've been doing, but I feel like people lose interest with the pre-selling. Those who order right at the beginning are the most excited, and they're the ones who have to wait the longest to actually get their apparel... that's just bad business to punish your best customers like that... quite a conundrum.
26 weeks ago
 
Kate Davids I've been working at home a lot lately, but it is difficult to keep focused and not go stir crazy! How do you handle it? I've been trying to get out in the evening (deadlines help me work), but what else can I do that is less stressful?

28 weeks ago from Social Media Analytics, New Media Marketing, Internet Marketers, London Brazen Careerists and Brazen Careerists in New York City3 more

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Kate Davids: Thanks Christine! I might share some pictures with you of my house for some expert opinion. It's a small place, but if I could make my work corner ...MoreThanks Christine! I might share some pictures with you of my house for some expert opinion. It's a small place, but if I could make my work corner more work-like that'd be great!
26 weeks ago
Christine Tse: Great!! You can email it to me at Tse.Christine@hotmail.com Have a great Thanksgiving!
26 weeks ago
 
TOP IDEA: Marie McKinney-Oates I run a relationship/marriage advice blog focused on engaged and newlywed couples. I used to provide couples counseling, but I'm beginning to believe that counseling at this stage is not very effective (the couples have rose-colored glasses and are preoccupied with the wedding, which I completely understand). I want to create an information product out of my services instead. Are there any suggestions on topics to cover and ideas for marketing a product like this online?

27 weeks ago from Power Couples, Creating a Life You Love and New Media Marketing1 more

 
Allison Cheston Penelope Trunk wrote a piece yesterday with some great career advice for college students. She commented that everyone should take the Myers-Briggs test and change their major to match their MBTI type. I wrote a post on this, would be curious to hear thoughts.

36 weeks ago from Social Media Marketers, I am Gen Y, PR & New Media, New Media Marketing and Generation Y Marketers3 more

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Jason H. Parker: Great post, Allison. We once had a really interesting conversation in one of my philosophy theory classes about choosing to do something in which ...MoreGreat post, Allison. We once had a really interesting conversation in one of my philosophy theory classes about choosing to do something in which you excel but is not particularly interesting or challenging verses something that is more challenging but you enjoy more. I'm very much of the type to do what is interesting to me, which is not always congruent with the areas in which I excel. I'd argue it makes me a more dynamic person, and one who is capable of mediating across subject and industry boundaries, though I am sure it could also be argued that this approach reduces the likelihood of achieving mastery in any one specific area.
36 weeks ago
Allison Cheston: @Jason Thanks for your comments. I think what you're saying is so interesting because most people gravitate to what they're good at, because they ...More@Jason Thanks for your comments. I think what you're saying is so interesting because most people gravitate to what they're good at, because they get a sense of accomplishment and mastery from those things. What's your MBTI type? :))
36 weeks ago
 
Katrina Olsen Here's your chance to present to other young professionals! We are looking for presenters for the 2012 Omaha YP Summit. Here is the proposal link: http://j.mp/SummitRFP RFP Submissions due 9/9. Topics could be related to: Personal & professional development, Community & civic responsibility, Business start-up & development, Health & wellness, Public engagement, Inclusivity, Public transportation and urban design. Let me know if you have any questions!

40 weeks ago from New Media Marketing

 
Jason H. Parker Need a Social Media brush-up? Want to take your +1's and likes to the next level? Friend and fellow Jason of IWearYourShirt is providing awesome training next week. Check it out: http://ow.ly/5PXqF.

43 weeks ago from Social Media, Social Media Marketers, Green Social Media, New Media Marketing and PR & New Media3 more

 
Mehul Kar Question: I am the only person managing a new online community (CollegeDesis). What is your opinion on singular vs. plural pronoun usage? I want to develop the community into larger than myself, so I tend to think that the brand is plural. But then I get personal questions like this: http://bit.ly/kgkv6i. I don't want to admit that it's one person for fear of losing reputation or credibility. But I don't want to lie or ignore these questions either. What should I do??

48 weeks ago from Community Managers, Brazen Bloggers, Generation Y Marketers, New Media Marketing and Social Media Marketers3 more

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Mehul Kar: Thanks for all the replies. The online community is not a company per se, it's a brand that I'm building. There is no business model. There is no ...MoreThanks for all the replies. The online community is not a company per se, it's a brand that I'm building. There is no business model. There is no product. I like Anastasia's comment the best.
47 weeks ago
JRandom42: As in the royal "we"? "We are not amused". :)
47 weeks ago
 
Kate Davids I read The Design of Everyday Things recently and it occurred to me that that book is old. He barely mentions computers, if at all, and his examples are antiquated. And you know what? It's still highly applicable and worth a thorough read. I wrote a blog post on it, but wanted to hear what you all think about how the changes in technology have affected what "good design" means. My post: http://katetheprofessional.wordpress.com/2011/05/30/the-design-of-everyd...

51 weeks ago from Advertising Professionals, Internet Marketers, New Media Marketing, Book Shelf and The Modern Strategist3 more

Jason H. Parker: Hey, Kate! Interesting post--I never thought about the importance of designing "proper" visual cues so as to spur users into the correct action. ...MoreHey, Kate! Interesting post--I never thought about the importance of designing "proper" visual cues so as to spur users into the correct action. Great ideas, and thanks for sharing on Brazen. Way to rock the UK!
51 weeks ago
Kate Davids: thanks Jason! I enjoyed reading that book a ton. It really threw how much we are sensory creatures into light. I'm glad you enjoyed it!
50 weeks ago
 
TOP IDEA: Sufi M I have a bargain for you all! I am an SEO consultant and instructor and looking to train the next generation of online marketers. If you would become a staff writer (400-500 words, twice a week) to The Glaring Facts (http://www.theglaringfacts.com/), I'd train you. You can experiment with my site, or yours through the content you write and I'll train you on how to get the most visitors you can possibly get online to build your online success! If interested, email me -> theglaringfacts@gmail.com

52 weeks ago from Social Media, Social Media Marketers, New Media Marketing and Wordpress Bloggers2 more

 
Jason H. Parker If you haven't seen this yet, you'll thank me. http://www.youtube.com/watch?v=soAk3F0wX9s And if you have seen it, you'll understand why I've got to share it.

54 weeks ago from Social Media, Social Media Marketers, Web 2.0, New Media Marketing and Arts Marketing3 more

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Whitney May Parker: That is great Jason, thanks!
54 weeks ago
Matt Eckert: Awesome!
52 weeks ago
 
Kate Davids Do you attend industry events? Find them useful? How do you learn about them? I attended a Google event not too long ago and it led to me getting the new internship I'm starting next Monday. I enjoy these events. You? (And here's a write up on that Google event: http://bit.ly/k1AZL7

53 weeks ago from Social Media, Internet Marketers, Personal Branding, Graduate Students and New Media Marketing3 more

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JRandom42: Trade shows used to be very interesting, especially in very competitive industries. I found it interesting that people from companies, who were ...MoreTrade shows used to be very interesting, especially in very competitive industries. I found it interesting that people from companies, who were bitter rivals in the marketplace, could come together, talk civily, and share nonproprietary information informally in the trade show setting.
53 weeks ago
Kate Davids: Yes, trade shows can be fun.I like to go to them since they are a great way to get a clear image of the market, on that day, at any rate. However, ...MoreYes, trade shows can be fun.I like to go to them since they are a great way to get a clear image of the market, on that day, at any rate. However, you have to find a good one. Went to one trade show and everyone was selling e-mail marketing. Not fun. The next trade show was great and varied, though.
52 weeks ago

View 6 older replies

JRandom42: @Megan, it may work just fine for business, advertising or social media,but an engineering manager who attempted to follow that would have been ...More@Megan, it may work just fine for business, advertising or social media,but an engineering manager who attempted to follow that would have been literally chased out of the field.
53 weeks ago
Megan Atkinson: Hence why I said it depends it company and the boss. :)
53 weeks ago
 
TOP IDEA: Katie Weilbacher Does your company have an internal social networking site? Is it well utilized, engaging & promote internal dialogue? Or did the novelty wear off, or only a select audience use it? Our global company just implemented one, and I'm interested to see how well (and how long) it's received. What's your experience?

54 weeks ago from Company Culture, Ask Penelope Trunk!, New Media Marketing and Social Media2 more

 
Fara Rives Has anyone else signed up for the #SMSS11? The kickoff webinar tonight was great!

55 weeks ago from New Media Marketing

 
Jason H. Parker Happy Wednesday, Brazen! I want to hear about your successful internship experiences. What did you do? How were you managed? What made it a successful experience?

57 weeks ago from Brazen Careerists on LinkedIn, Brazen Community Feedback, Community Managers, Young Entrepreneur Community and New Media Marketing3 more

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Mona Abdel-Halim: My best internship was part of an NSF research program, where there were set goals, but time to shadow others and catch up on my learning curve.
56 weeks ago
Jason H. Parker: WOW! You guys are all wonderful, thanks so much for sharing these stories! @Regina, I think you're right--responsibility helps interns stay ...MoreWOW! You guys are all wonderful, thanks so much for sharing these stories! @Regina, I think you're right--responsibility helps interns stay motivated and builds excitement! @Jim, glad to hear you had such an incredible experience in a start-up--we're hoping to provide that same experience to our interns this summer! @russell: great saying, I'll remember that!
56 weeks ago
 
Erin Lariviere Do you host webinars for customers? If so, what service do you use to host them? So far, I've checked out GoToWebinar and WebEx. Do you have experience using either of these from a presenter's standpoint? Or another service you'd recommend?

70 weeks ago from Internet Marketers, New Media Marketing, Community Managers and Web 2.02 more

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Tony Deblauwe: GotoWebinar or GotoMeeting are easy. Other ones like Yugma or Fuze have problems. Only drawback is playback of video in the webinar. Often when ...MoreGotoWebinar or GotoMeeting are easy. Other ones like Yugma or Fuze have problems. Only drawback is playback of video in the webinar. Often when you project a YouTube video for example, the audience does not hear anything and sees a black-out image.
70 weeks ago
Ryan Koechel: I personally like webex better solely because it has the feature of calling your phone to get you on the call versus having to call into ...MoreI personally like webex better solely because it has the feature of calling your phone to get you on the call versus having to call into gotomeeting, also call quality of gotomeeting is not that good if some people are on softphones.
69 weeks ago
 
La Donna Lokey I've been reading a bit about group texting apps, such as Beluga, GroupMe, and GroupedIn, which won favor recently at SxSW. Do you use these apps, and if so, for what?

59 weeks ago from Social Media, Latest Social Media and Technology News, New Media Marketing, Interactive Media and Marketing and Tech Gurus3 more

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Fleire Castro: I have used Beluga and found it useful for closely knit groups. Very useful. No wonder it has been acquired by Facebook!
58 weeks ago
La Donna Lokey: I'm very intrigued by the use of these tools, and wonder if there is a possible application in recruiting (my field)? I can sort of envision use ...MoreI'm very intrigued by the use of these tools, and wonder if there is a possible application in recruiting (my field)? I can sort of envision use at a job fair, kind of like at SxSW, where announcements were made to the attendees, or where there could be contests/quizzes, and first respondent gets a prize (or an interview!). How about in your respective fields, is there an application?
58 weeks ago
 
Tony Forte Ever thought about a career in Brand Retail? Creating the retail environments and lifestyles that consumers connect with when they enter a store. Meet Zak Hoke of Nike Inc. in the Urban Professor: Profess Series, this story is quite inspiring... http://www.urbanprofessor.com/2011/04/05/profess-series-w-zak-hoke/

59 weeks ago from Professional Development, Young Professional Men (YPM), Personal Development, New Media Marketing and Job Resources and Career Coaching3 more

 
Amber Hitchcock I am looking for new marketing agencies to work with small event company and assist us in finding sponsors for our events. Besides word of mouth, do you have a resource or a suggestion to find an appropriate agency?

60 weeks ago from New Media Marketing

Rebecca Thorman: I would find the best of lists and just call people, go through an initial screening, then get more people together for their pitch and then ...MoreI would find the best of lists and just call people, go through an initial screening, then get more people together for their pitch and then evaluate. I've gone through this process many times and unfortunately there is no shortcut to the process.
60 weeks ago
Gail GEM Morrison: I would like to recommend a source I found too. There is a sourebook on the IEG Sponorship website that categorizes and details agencies. There is ...MoreI would like to recommend a source I found too. There is a sourebook on the IEG Sponorship website that categorizes and details agencies. There is a fee for the book, but it is a 2011 list, so should be pretty current. Here's the link: http://www.sponsorship.com/Publications/IEG-Sponsorship-Sourcebook/Conte...

59 weeks ago
 
Mehul Kar Is there a WP plugin that will grab a random post and tweet it out with with my favorite url shortener at random times of the day? I'd like to do some shameless self promotion a little more.

62 weeks ago from Wordpress Bloggers, Blogging, Tweeting on Twitter, Social Media Marketers and New Media Marketing3 more

Rebecca Thorman: I just did a quick search of "random tweet" at MoreI just did a quick search of "random tweet" at http://wordpress.org/extend/plugins/ and it seems several do -- http://wordpress.org/extend/plugins/tweet-old-post/ and http://wordpress.org/extend/plugins/tweet-random/ - if you are in your Wordpress admin, navigate to Plugins, click "Add New" and do the same search. Then you can upload and activate automatically instead of having to mess around with FTP.
62 weeks ago
Mehul Kar: Thanks! Works perfect!
60 weeks ago
 
Brad Hilderbrand I'm wondering if anyone has any good resources for how to market digital products. Most of the reference materials I see talk about physical locations, actual inventory, etc. I'm having trouble translating these concepts into an all-digital world. Any suggestions?

61 weeks ago from Internet Marketers, Interactive Media and Marketing, New Media Marketing and Marketers2 more

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Kirk Ackerson: Brad - I would consider how you can build buzz about your apps offline. For example, Newsweek used to show the top ten apps (or something similar) ...MoreBrad - I would consider how you can build buzz about your apps offline. For example, Newsweek used to show the top ten apps (or something similar) on the back cover of the magazine.

Physical businesses are begining to use QR codes. I would consider, based on the specific app, which business or venue it naturally relates to and get creative in advertising your app. This could range from a formal partnership to co-advertise with a business to a viral campaign such as a QR scavenger hunt at an industry conference or within a city or town.
61 weeks ago
Jonathan Vaudreuil: Brad, I recommend researching the most influential app sites on the Internet, especially those that review apps in your genre/niche. Try to build ...MoreBrad, I recommend researching the most influential app sites on the Internet, especially those that review apps in your genre/niche. Try to build a relationship with the people who run the site long-term. In the short-term, see what it would take to get your app reviewed by them, or at least looked at.

I'd also recommend contact companies that have launched apps which sold well to see what you can learn from them.
61 weeks ago
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