Welcome to Brazen Careerist!
There are networks on Brazen Careerist to discuss all the career issues you are thinking about right now. Join now to start moving your career in the right direction.
Brazen careerist
Where ambitious young professionals connect and grow
Marketing Psychology
Discuss the psychology of marketing...why do some ads work and others don't? What are the tricks and why do they work? What are the urban myths? What ROI is realistic? etc...
Network Leader: Randy Zeitman
Julie Schwietert Collazo
For those of you in the NYC area who are involved in destination marketing and promotion, I'd love to invite you to my Social Media Week panel on the use of social and digital media in the travel industry: http://socialmediaweek.org/event/?event_id=1311
Brett Kunsch
The Jersey Shore Guide to Irresistible Personal Branding http://bit.ly/f3LnNi
Wow...I thought this was just a headline looking to get some attention but it really delivered and gave me something to think about regarding personal branding and marketing. Like it or not, those characters from the shore have carved out quite the audience essentially by being heightened versions of themselves. Maybe not too heightened though :)
65 weeks ago from Generation Y Marketers, Marketing Psychology and Personal Branding1 more
Edward Antrobus:
You mean that show where a bunch of bennies come down to Seaside and ruin the shore experience for real New Jersians? That's right, only one ...MoreYou mean that show where a bunch of bennies come down to Seaside and ruin the shore experience for real New Jersians? That's right, only one member of the original cast (Sammi) is from NJ. The only reason that show is allowed on the tv at my house at all now is because the new member, Deena, is from my home-town...although her family is a member of the group labeled "New Yorker" by us natives.
65 weeks ago
65 weeks ago
Kristen Creager:
MTV, and whoever manages Snooki, Pauly D, and The Situation are all geniuses. They're laughing all the way to the bank.
65 weeks ago
65 weeks ago
Brett Kunsch
Thought you guys might want to know about this free upcoming live webinar next week: "Facebook Page Marketing with Q & A" http://bit.ly/ijuxVZ Every webinar I've been on with Hubspot has been excellent.
67 weeks ago from Facebook Fan Page, Marketing Psychology, Social Media, Generation Y Marketers and Brand Managers3 more
Ryan Paugh
Was anyone offended by the Groupon Tibet commercial during the Superbowl? Immediately after it aired there was a huge amount of backlash on Twitter. I think it was borderline offensive. It wasn't even funny in an off-color humor kind of way. Living Social on the other hand had a pretty funny commercial. I wonder how they both spent their Superbowl dollars will affect their growth...
67 weeks ago from Advertising Professionals, Television (Couch Potatoes), Marketing Psychology and PR & New Media2 more
Eric Leebow:
Does Groupon even need a Superbowl commercial? I guess they have the money to spend on it, yet did they really need one?
67 weeks ago
67 weeks ago
Ryan Paugh:
They were definitely the most talked about by all of us social media savvy people who already know what Groupon does, but what about all the of ...MoreThey were definitely the most talked about by all of us social media savvy people who already know what Groupon does, but what about all the of new people that Groupon was trying to reach? First impressions are everything. Don't you think?
67 weeks ago
67 weeks ago
Ryan Paugh
I freaking love these Honda Jazz ads >> http://bit.ly/9vnRcR
If you haven't seen them it's because I think they only sell this car in Australia. In the US it's branded differently. Double high five to Honda for putting out an interesting ad campaign and of course for including hipsters in there. Gotta love hipster jokes.
If you're down in Australia can you tell me how these ads were received? Honda should do a US-based campaign like this one.
94 weeks ago from Advertising Professionals, Brand Managers, Marketing Psychology, Australia and Perth, Australia3 more
John Mason:
Ryan when I see it again I will let you know. Aurian we are not all that whacky.
69 weeks ago
69 weeks ago
Aurian Campbell:
John - You can try but you can’t fool me. I’ve been here long enough to know you’re all a little wacky ;-)!
68 weeks ago
68 weeks ago
Ryan Paugh
Is anyone out there part of a company who is in the middle of a rebranding? I'm interested in hearing about some of the issues you are facing. Are you worried that your existing customers won't like your new look and feel? Comedy Central and Starbucks recently did a rebranding and they received a lot of negative feedback from their loyal followers. I'm wondering whether or not this will really affect them or if it's just natural reaction to change.
71 weeks ago from The Modern Strategist, Marketing Psychology and Brand Managers1 more
Berrak S. recommended this
Eric Sforza:
This article was just in The Economist - Why consumers balk at companies’ efforts to rebrand themselves MoreThis article was just in The Economist - Why consumers balk at companies’ efforts to rebrand themselves http://goo.gl/vCSzN
70 weeks ago
70 weeks ago
williams popoola:
Having a total overhaul of a brand could actually do more damage than good. There might be compelling reasons to embark on rebranding but it could ...MoreHaving a total overhaul of a brand could actually do more damage than good. There might be compelling reasons to embark on rebranding but it could be counterproductive if its not properly handled. This is because humans generally detest change and naturally view it as distruptive. The solution to me is having a phased rebranding exercise. UPS is a good example of this, the company's brand identity has been undergoing periodic and subtle changes. Alries has a very good write up on this on his site
70 weeks ago
70 weeks ago
Brett Kunsch
Generation Y has such a slippery definition. There are so many date ranges out there that it seems one can be belonging to 3 different generations all at the same time. Can someone born in 1976 really be part of the same generation as someone born in 1998? Perhaps it doesn't matter *psycho-graphically* speaking, that I agree with. But what about the Demographics? [please refer me to a thread if this has already been asked on Brazen]
70 weeks ago from GenYJourney: Tips, Insights, Experiences For Young Professionals, Generation Y Marketers, GenYChat, I am Gen Y and Marketing Psychology3 more
Brett Kunsch
1/27 at 2:30 ET: Tony Hsieh, Zappos CEO and author of Delivering Happiness, will discuss the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture. Tony will talk about how focusing on delivering happiness to customers and employees has enabled the company to expand beyond selling shoes to clothing, bags, and other product categories. Sign up for the FREE webinar!! http://bit.ly/flSM0x
71 weeks ago from Marketing Psychology, Social Media Marketers, Social Media, Business Development and Generation Y Marketers3 more
Kyeongseok Min
repeat with fun. i guess to repeat a familiar plot with a variety of fun is what the audience of media is looking for. many tv dramas or movies has a similar story with different actors, backgrounds, and it ends up with one of predictable endings. the difference between a successful story telling and not successful story telling is a little bit of interesting twist in the same plot. without knowing this differences, they make a mistake of too much creative contents for the ad viewers to accept
Ryan Paugh
I saw something that I really liked on Hulu last night. Whenever a commercial played there was a tiny pop up in the right-hand corner of the ad that said: Is this ad relevant to you? I clicked No and the pop up went away. I love that advertisers are doing this and that internet TV opens such doors. Lord only knows how they're using the data they collect, but seems like a step in the right direction to me. What do you guys think?
85 weeks ago from Advertising Professionals, Marketing Psychology, Social Media Marketers and Television (Couch Potatoes)2 more
Ryan Paugh:
I'm definitely not a regular Hulu user. I watch it when I don't have access to my cable TV. One thing I always find interesting about Hulu ...MoreI'm definitely not a regular Hulu user. I watch it when I don't have access to my cable TV. One thing I always find interesting about Hulu though is that they're always trying new things. I've experienced the 2-3 commercial break experience, but also occasionally got an offer to watch a full show uninterrupted if I spend 1-2 minutes filling out a survey. Even if it's not perfect, I think that's pretty cool. I'm hoping they do something beneficial w/ the data their collecting from the ad feedback feature. If anyone finds out anything concrete, please let us know.
85 weeks ago
85 weeks ago
Kate Davids:
I prefer the commercial free option if I watch a 2 minute product demo or fill out a survey, but that said, I also enjoy the commercials. I may be ...MoreI prefer the commercial free option if I watch a 2 minute product demo or fill out a survey, but that said, I also enjoy the commercials. I may be weird, but they tend to be funny. I have also used the "relevant"/"not relevant" buttons, though not very often so without any visible result. I still like that they are even asking, though.
I think the reason that sometimes the ads don't change is that those are the only advertisers (or there are only a few advertisers) who have selected that show or type of show. Thus Hulu doesn't really have anything else to serve you. They are still struggling with getting ad revenue, unless I miss my guess.
82 weeks ago
I think the reason that sometimes the ads don't change is that those are the only advertisers (or there are only a few advertisers) who have selected that show or type of show. Thus Hulu doesn't really have anything else to serve you. They are still struggling with getting ad revenue, unless I miss my guess.
82 weeks ago
Dannielle Blumenthal
Hi everyone, I have to look around here a bit and see what's going on. Looks fascinating. Dannielle
Laura McCallum
Dear BrazenCareerists:
I am in training to become a Master Marketer on the internet.Today I made two Fan Pages on Facebook. This is a great tool for business. I have two: please post your fan page URL so we can like it too!
Bonus: When we each get 25 likes, we can customize our URL!
Here they are:
http://www.facebook.com/#!/pages/McCallum-Enterprises/118325701536538?ref=ts
http://www.facebook.com/#!/pages/Immune-Health-Solutions/127651600584132?ref=ts
Make it a great day!
Best,
Laura
105 weeks ago from Entrepreneurs, Internet Marketers, Marketing Psychology, Professional Development and Social Media Marketers3 more
Laura McCallum:
Go to www.facebook.com/username. There you can ...MoreGo to www.facebook.com/username. There you can see the pages you administer. Select the page name and customize. Any that have 25 fans can be customized according to what's available. (These long gobbledegook URLs really are a pain, and they often get broken in e-mails.) I should be able to customize mine today.
104 weeks ago
104 weeks ago
Colbycheeze:
Hey great idea. I've just started working on my fan page. Definitely need to get to that 25 number! Here is my link.
MoreHey great idea. I've just started working on my fan page. Definitely need to get to that 25 number! Here is my link.
http://www.facebook.com/pages/Internet-Business-Kung-Fu/119462034741532
104 weeks ago
MoreHey great idea. I've just started working on my fan page. Definitely need to get to that 25 number! Here is my link.
http://www.facebook.com/pages/Internet-Business-Kung-Fu/119462034741532
104 weeks ago
TOP IDEA:
Laura McCallum
Has anyone else seen this video entitled "Validation"? No matter who we are, and what we do, we all seek to be validated by others. This 16 minute short film is well worth the watch - and you may find your business picking up as a result! I liked it so much, I put it on my home page.
By the way, all Brazen Careerists rock! You are awesome and you are great! :>)
I'd love to hear what you think of it! You'll never look at a smile the same way again.
http://www.youtube.com/watch?v=Cbk980jV7Ao
106 weeks ago from Internet Marketers, Marketing Psychology, Professional Development and Social Media Marketers2 more
Renee Libby
Studied Psych and looking forward to posts/convos ab applying it to communications!
Thomas Ransom
WHAT MAKES PEOPLE WILLING TO CHANGE? I just finished reading about how people motivated to change have to address three things: their rider, their elephant and their path. Interesting for anyone looking to make a career out of marketing or storytelling. Give me a holler if you know what I'm talking about.
Scott Rafferty:
Do some research into Neuroplasticy and behavioral change. You may find some very interesting things about how and why people change (or don't). I ...MoreDo some research into Neuroplasticy and behavioral change. You may find some very interesting things about how and why people change (or don't). I firmly believe change is a lot more physiological than behavioral.
109 weeks ago
109 weeks ago
Tameem Qazi:
Realization and acceptance. The day one stops saying 'Thats just the way i am" is the day when one will be willing to change.
109 weeks ago
109 weeks ago
Rebecca Thorman
So, what do you all think about the the new "Like" vs "Fan" on Facebook? Are you planning on changing your language on your site and in emails ("Like us on Facebook" from "Fan us on Facebook") Facebook says they hope the action will feel much more lightweight, and that it will increase the number of connections made across the site. Will it make a difference? Will it depend on the brand?
109 weeks ago from Marketing Psychology, New Media Marketing, Social Media Marketers, Social Media and Social Pollination3 more
Jenn Pedde:
I miss the distinction between fan and like. I also don't like that facebook will now share everything me and my friends do. I've turned the ...MoreI miss the distinction between fan and like. I also don't like that facebook will now share everything me and my friends do. I've turned the feature off. I'm all for a social web and world, but too many people make decisions and judgments and facebook WAS the only place I felt I could be my stupid whacky self, and not the professional version of myself.
108 weeks ago
108 weeks ago
Gen Y Guru:
Hey Rebecca,
If facebook will be doing this all over the web, then they will know exactly the types of things you look at, and "like" great from ...MoreHey Rebecca,
If facebook will be doing this all over the web, then they will know exactly the types of things you look at, and "like" great from a business perspective, scary from a life standpoint. So, I "dislike" that they will have these new "likes" because I know I will start liking everything!
108 weeks ago
If facebook will be doing this all over the web, then they will know exactly the types of things you look at, and "like" great from ...MoreHey Rebecca,
If facebook will be doing this all over the web, then they will know exactly the types of things you look at, and "like" great from a business perspective, scary from a life standpoint. So, I "dislike" that they will have these new "likes" because I know I will start liking everything!
108 weeks ago
Tyler Durbin
I had some issues at work I needed to solve from last week. What do you think of the process I took? Check out how I handled it @ http://www.genyjourney.com
Tyler Durbin:
It worked! I created a plan, stuck to it and was able to set a big appointment with a business to discuss marketing options for them.
132 weeks ago
132 weeks ago
_0.thumbnail.jpg)