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Innovation and Trends Group
Collaborate with others on identifying and blogging about new media innovations and trends.
Network Leader: Daniel Sunshine
TOP IDEA:
Josh Allan Dykstra
I've noticed a trend lately where more and more HR/OD people are being shifted to consultant roles instead of being FTEs. I'm actually excited about this, as to me it's an indication that we have an opportunity to completely replace HR with something entirely new and much more effective. Are you seeing any companies that are building new "people" constructs that don't look like "HR?" (Read all my thoughts here, if you like: "It's Time For HR To Die" http://bit.ly/kO0AX8.)
38 weeks ago from Company Culture, Human Resources, Innovation and Trends Group and Talent Revolution2 more
Eric Pennington recommended this
Bonnie Jeffers:
I couldn't imagine what on earth you were talking about reading the title "It's Time For HR To Die." After reading your post, I see where you are ...MoreI couldn't imagine what on earth you were talking about reading the title "It's Time For HR To Die." After reading your post, I see where you are going. Nothing like a little paradigm shift to wake me up in the morning! I will be reading more of you work.
38 weeks ago
38 weeks ago
Josh Allan Dykstra:
Thanks, Bonnie! Would love to hear your thoughts on recruiting and how we can make it better -- that's a pretty interesting world in itself. I've ...MoreThanks, Bonnie! Would love to hear your thoughts on recruiting and how we can make it better -- that's a pretty interesting world in itself. I've been on the "other side" of recruitment a number of times and it (generally speaking, of course) seems to be a pretty de-humanizing process. To me, that just screams "perfect opportunity to build something new!"
38 weeks ago
38 weeks ago
Sean Wilkins
I'm interested in how marketing, PR, and corp. comms. groups are managing information flow and monitoring? What tools do you use?Wwhat features or tools do you think are missing? I'm trying to sort positioning on an monitoring dashboard tool and would like your thoughts. Thanks, in advance.
Sean Wilkins
I'm interested in how marketing, PR, and corp. comms. groups are managing information flow and monitoring? What tools do you use?Wwhat features or tools do you think are missing? I'm trying to sort positioning on an monitoring dashboard tool and would like your thoughts. Thanks, in advance.
Tony Forte
Happy Chinese New Year to everyone! Cheers to the Year of the Rabbit, 2011. May everyone's year be full of good luck. We'll kick off the luck with a list of 11 internships available for Summer '11. Check out the article and apply today. For those of you that are tech savvy, scan our Chinese New Year QR Code, let us know your thoughts in the QR code enthusiast group. http://www.urbanprofessor.com/2011/02/03/the-year-of-the-rabbit-2011-%E2...
53 weeks ago from QR Code Enthusiast, Brazen Undergrads, I am Gen Y, Social Media and Innovation and Trends Group3 more
Tony Forte
With technology changing quicker than Lady Gaga changes outfits at an awards show, it’s hard to tell what’s a fad and what’s here to stay. QR Code is here to stay and you might want to be in the know. Read here for more on this tech phenomenon: http://www.urbanprofessor.com/2011/01/18/bar-hopping-hop-on-board-the-ri...
55 weeks ago from I am Gen Y, Innovation and Trends Group, Social Entrepreneurs, Social Media and Tech Gurus3 more
Josh Allan Dykstra
I think we're all pretty aware that the "job hunting" process can be pretty de-human-izing (in a very real sense) and maybe even toxic. But what do we do about it?
I've written a bit about my thoughts at the attached link (http://wp.me/p9H4b-3x), but I'd love to hear what you all have learned/noticed/etc. Any great ideas on what we can do to make this process better?
67 weeks ago from Inspiring Leadership, Talent Revolution, Innovation and Trends Group, Career Rocketeer and Career Changers3 more
Brett Kunsch recommended this
Brigid Slipka:
I am approaching my job hunt as looking for a good match between me and the firm. They're not just choosing me but I'm choosing them. This makes ...MoreI am approaching my job hunt as looking for a good match between me and the firm. They're not just choosing me but I'm choosing them. This makes me feel like I have a little more control over the process - if no job offer comes up, it what is for the best for me as well as for them. Interestingly, I've had several "non offers" but am still in contact with those firms because though that particular position wasn't the right fit for me, I liked the people and want to just stay in touch over the long term.
67 weeks ago
67 weeks ago
Madeleine Lethaby
Hey fellow Careerists! I'm interested to hear your thoughts on Facebook "Like" promotions.
One of my clients is trying to increase their fan base on FB and Twitter so were thinking of creating a competition (1 yr program with a personal trainer) where people needed to click "like" to enter and encourage their friends to as well. The more friends who enter, the better chance of winning.
SO MY QUESTION TO YOU: is this an effective or ineffective way to build a fan base and create loyalty?
74 weeks ago from Generation Y Marketers, Community Managers, New Media Marketing, Fit Freaks and Innovation and Trends Group3 more
Madeleine Lethaby:
Thanks for your comments - really helpful!
Yes, we do have a communication plan in place once we have loaded the contest. It'll include a bunch ...MoreThanks for your comments - really helpful!
Yes, we do have a communication plan in place once we have loaded the contest. It'll include a bunch of content rich blog entries, videos, and guest contributors in regular bursts.
We have also appointed a Community Manager who will be monitoring comments/interations across all our channels (twitter, FB, blog, website, Youtube, etc) and will be highly engaged, personal, friendly and helpful!
74 weeks ago
Yes, we do have a communication plan in place once we have loaded the contest. It'll include a bunch ...MoreThanks for your comments - really helpful!
Yes, we do have a communication plan in place once we have loaded the contest. It'll include a bunch of content rich blog entries, videos, and guest contributors in regular bursts.
We have also appointed a Community Manager who will be monitoring comments/interations across all our channels (twitter, FB, blog, website, Youtube, etc) and will be highly engaged, personal, friendly and helpful!
74 weeks ago
Madeleine Lethaby:
@Brian, yes good points. We will have a really nifty FB app which contestants will load when entering the comp. The app will track 'likes' and ...More@Brian, yes good points. We will have a really nifty FB app which contestants will load when entering the comp. The app will track 'likes' and friend's 'likes' which is simple to monitor.
As mentioned before, we have a plan wrapped around this contest to keep members engaged post contest.
Thanks!
74 weeks ago
As mentioned before, we have a plan wrapped around this contest to keep members engaged post contest.
Thanks!
74 weeks ago
Josh Allan Dykstra
Anyone else been following the Google/Verizon chatter? I finally decided to "say something" about it yesterday; I figure "we" (humanity) can't afford to let the FCC drop the ball on this one. My take on the necessity of net neutrality is here: http://wp.me/p9H4b-KP -- love to hear your thoughts.
78 weeks ago from Future Leaders, Innovation and Trends Group and Tech Gurus1 more
Shana Ross:
I'm happy to share both my take (which is, of course, very personal) and some expert opinion - in two flavors, low and high brow.
First, the ...MoreI'm happy to share both my take (which is, of course, very personal) and some expert opinion - in two flavors, low and high brow.
First, the primer: Anup Shah, over on Global Issues, does a good job of presenting the basics of a monopoly by vertical integration problem. http://www.globalissues.org/article/159/media-conglomerates-mergers-conc...
For those of use who prefer our truth as the gut-wrenching center of a madcap video, no one explains it quite as well as the great Lloyd Kaufman, head of Troma films: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=450...
My take: Among all the things I do, I'm a writer for independent films. The three projects I finally have in production, well, I'd like to be able to someday get paid for them and others. Not that I feel a sense of entitlement, that I deserve to make it as an independent artist...but right now, there's a level playing field. If I can put good product on the web, if I can use networks and social media to market that work and build an audience...I have a chance. And that's worth fighting for, I think. A fair chance.
77 weeks ago
First, the ...MoreI'm happy to share both my take (which is, of course, very personal) and some expert opinion - in two flavors, low and high brow.
First, the primer: Anup Shah, over on Global Issues, does a good job of presenting the basics of a monopoly by vertical integration problem. http://www.globalissues.org/article/159/media-conglomerates-mergers-conc...
For those of use who prefer our truth as the gut-wrenching center of a madcap video, no one explains it quite as well as the great Lloyd Kaufman, head of Troma films: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=450...
My take: Among all the things I do, I'm a writer for independent films. The three projects I finally have in production, well, I'd like to be able to someday get paid for them and others. Not that I feel a sense of entitlement, that I deserve to make it as an independent artist...but right now, there's a level playing field. If I can put good product on the web, if I can use networks and social media to market that work and build an audience...I have a chance. And that's worth fighting for, I think. A fair chance.
77 weeks ago
Josh Allan Dykstra:
I totally see where you're coming from now, thanks. This is a HUGE reason why net neutrality is so key -- so independent folks like yourself can ...MoreI totally see where you're coming from now, thanks. This is a HUGE reason why net neutrality is so key -- so independent folks like yourself can continue to get their message heard, and for humanity to also have a sense of good 'ol journalistic TRUTH in the future marketplace. Appreciate you sharing.
77 weeks ago
77 weeks ago
Andrew Shell
According to Thomas Thurston as a startup you are 30 to 40 percent more likely to survive with a disruptive strategy which he defines as cheaper and worse in performance then the existing competition. http://bit.ly/9SCRXk
What do you think of his “Lower cost, lower performance, and gets better over time” strategy?
89 weeks ago from Upstarts!, Entrepreneurs, Innovation and Trends Group and Web Startups2 more
Ryan Healy, Photis Patriotis and Alan Koskelin recommended this
Nathan Snell:
I'm in the process of starting my own SaaS business. I personally think the 37Signals approach would ultimately be more effective, both for sales ...MoreI'm in the process of starting my own SaaS business. I personally think the 37Signals approach would ultimately be more effective, both for sales and brand building, than what's described in the article (low performance low cost). Esp low cost. Pricing, to me, is probably the most difficult to determine.
Eg: Don't focus on doing everything. Focus on making 1 or 2 core features super simple, intuitive, and super helpful. If you can get people in the door doing those, then you can begin to slowly build your product out more and get even more people in the door because you can rely on your core being kickass.
88 weeks ago
Eg: Don't focus on doing everything. Focus on making 1 or 2 core features super simple, intuitive, and super helpful. If you can get people in the door doing those, then you can begin to slowly build your product out more and get even more people in the door because you can rely on your core being kickass.
88 weeks ago
TroyW:
@Nathan--Remember, 37signals IS lower performance...it's competing with things like MS Project, and has seized a (large) market that needs ...More@Nathan--Remember, 37signals IS lower performance...it's competing with things like MS Project, and has seized a (large) market that needs project-planning software, but that isn't building a skyscraper (for which only MS Project, at a minimum, would work). You gotta be very careful to ID what your product is *really* about and what its *true* competition and target is. In my experience (I'm the guy that does this for people), founders/engineers sometimes have a hard time with this.
Basically, you're best off by appealing to nonconsumers, at least at first. In the above example, people who would never dream of buying MS Project (and here's the challenge: they probably don't know MS Project exists, or could exist, and they are pretty technologically inept...let's go ahead and say profoundly inept).
I urge and exhort everyone on this thread to read Crossing the Chasm by Geoffrey Moore. This is a foundational model of technology sales that should be taken into account by anyone trying to wrestle a startup into being. Nathan, you're right: pricing is very tricky. But there's a lot of frameworks and research on this out there...check it out, starting with Moore.
88 weeks ago
Basically, you're best off by appealing to nonconsumers, at least at first. In the above example, people who would never dream of buying MS Project (and here's the challenge: they probably don't know MS Project exists, or could exist, and they are pretty technologically inept...let's go ahead and say profoundly inept).
I urge and exhort everyone on this thread to read Crossing the Chasm by Geoffrey Moore. This is a foundational model of technology sales that should be taken into account by anyone trying to wrestle a startup into being. Nathan, you're right: pricing is very tricky. But there's a lot of frameworks and research on this out there...check it out, starting with Moore.
88 weeks ago
Josh Allan Dykstra
˙ǝɹnʇnɟ ǝɥʇ ʇnoqɐ ʞuıɥʇ ǝʍ ʎɐʍ ǝɥʇ punoɹɐ uɹnʇ oʇ sn ɹoɟ ǝɯıʇ New blog post: The Future Of Publishing (VIDEO) http://wp.me/p9H4b-Iq
TOP IDEA:
Tariq West
What is it with girls and taking pictures all the time? It seems like every girl I know has a cute, compact digital camera - most of them canon and many of them pink. Young women seem to tirelessly document their social lives - from randomly trying on outfits to sleepover antics to conspicuously posed party pics. I suspect there is a strong tie-in here with Facebook as a sharing medium, but could really use some help getting my head around it. More here: http://bit.ly/aaMNUw
91 weeks ago from Brazen Undergrads, Social Media, I am Gen Y and Innovation and Trends Group2 more
Elisabeth Ericson:
You brought up sex, but I'm the one who thinks about it too much. Right, sure, whatever. I'm done here.
91 weeks ago
91 weeks ago
Sean Masters:
@Tariq I know a lot of younger (15-25) guys who do this as well. I consider it more of a "look at me!" thing than anything else, but I do wonder ...More@Tariq I know a lot of younger (15-25) guys who do this as well. I consider it more of a "look at me!" thing than anything else, but I do wonder if there is more to it from a psychological perspective. Interesting article.
91 weeks ago
91 weeks ago
TOP IDEA:
Andrew Shell
IDEA: An author releases a couple free pdf ebooks. For their next book they say “I hope you liked my free books. I’d like to create another, but I need to support myself. I will run a fund raising event for the next month to pay for the book. My target is $5000. Here is the paypal button and if you donate money you’ll be included on a thank you page in the book.” Ideally people donate money, you produce another ebook that you put on your site for free
92 weeks ago from Entrepreneurs, Innovation and Trends Group and Upstarts!1 more
Andrew Shell:
@Jamie Do you have any examples of how this has worked in the EDU industry?
@Andrew I agree, if you release a couple free then people know what ...More@Jamie Do you have any examples of how this has worked in the EDU industry?
@Andrew I agree, if you release a couple free then people know what to expect quality wise.
What about combating piracy by being personal? In general, I think if people feel like they are interacting with a person they are less likely to pirate something because it feels like "the author needs this to live on". If they feel like they are interacting with a company then they don't feel so bad. If you buy a CD from Best Buy or Amazon you realize that the artist isn't seeing money from that sale, or if they are it's a tiny percent.
91 weeks ago
@Andrew I agree, if you release a couple free then people know what ...More@Jamie Do you have any examples of how this has worked in the EDU industry?
@Andrew I agree, if you release a couple free then people know what to expect quality wise.
What about combating piracy by being personal? In general, I think if people feel like they are interacting with a person they are less likely to pirate something because it feels like "the author needs this to live on". If they feel like they are interacting with a company then they don't feel so bad. If you buy a CD from Best Buy or Amazon you realize that the artist isn't seeing money from that sale, or if they are it's a tiny percent.
91 weeks ago
Sean Masters:
@Andrew I've seen this time and time again, particularly in the career and social media spaces. It's a good idea, but not a new one. Unfortunately ...More@Andrew I've seen this time and time again, particularly in the career and social media spaces. It's a good idea, but not a new one. Unfortunately I cannot point to the originator as I haven't been able to track that person down myself!
91 weeks ago
91 weeks ago
Sabrina Morris
I think, Social Networking is changing the face of advertisement as well as public alerts. I also would like to see Government integrate Social networking websites with legislation in real time so the public can be aware of bills before they are passed and enforced. Along with forums for actual legitimate community input directly to the desk's of congressmen.
Tariq West:
Steve Radick at Booz Allen Hamilton (MoreSteve Radick at Booz Allen Hamilton (http://steveradick.com/) is doing a lot of good thinking/doing on open government and gov2.0 - his blog is thoroughly worth reading. This article in particular relates to what you're thinking about re/awareness and input into bills: http://steveradick.com/2010/02/19/social-media-isnt-a-prerequisite-for-o...
98 weeks ago
98 weeks ago
Kristina Summers:
Although not ready for the public yet, I know that there is a plan to put something like this in place for conservation bills in GA. Being worked ...MoreAlthough not ready for the public yet, I know that there is a plan to put something like this in place for conservation bills in GA. Being worked on internally by the Department of Natural Resources there. I wouldn't be surprised if you started seeing something like this very soon.
88 weeks ago
88 weeks ago
Daniel Sunshine
Group, please submit ideas for innovation and trend reports that you would like to collaborate on. The three that I submitted are just suggestions. Although it does seem like one collaboration is forming around emerging social media trends in (federal or local) government.
Daniel Sunshine
Here is a process that we can apply to our projects. Please share your thoughts.
Step 1: Identify different topics
Step 2: Find teams of 2-4 that are interested in specific topics (Team roles include: researcher, writer, editor and possibly presentation creator/designer - One person can play many roles, but idealy the writer and editor will be unique.)
Step 3: Create milestones, meeting times and a timeline for the project.
Step 4: Research
Step 5: Write
Step 6: Edit
Step 7: Post
TOP IDEA:
Daniel Sunshine
Three topics that I'm interested in are:
- Social media business models that work.
- Social media tools that save lives (new situational awareness tools for use in disaster scenarios like Haiti as seen in this video of Andy Carvin with NPR Social Media http://bit.ly/aomDQA and other lifesaving uses of social media that we can find).
- Emerging social media trends in (federal or local) government.
Ryan Healy recommended this
Tariq West:
You might find Josh Nesbit's work interesting - I ran into him in a class on social-e. He runs FrontlineSMS and has done some great mobile phone ...MoreYou might find Josh Nesbit's work interesting - I ran into him in a class on social-e. He runs FrontlineSMS and has done some great mobile phone enabled telemedicine work. http://www.google.com/profiles/joshuanesbit#buzz
100 weeks ago
100 weeks ago
Daniel Sunshine:
It looks like the first report/blog post we are going to do will focus on - emerging social media trends in local government. So far Sara and ...MoreIt looks like the first report/blog post we are going to do will focus on - emerging social media trends in local government. So far Sara and Emily have said they are interested in participating. If anyone else would like to collaborate, let us know. Or, if you want to focus on a different topic, please share it with the group.
98 weeks ago
98 weeks ago
Daniel Sunshine
I'm creating a super collaborative environment for us all to work in. It should be ready within a week. Please share your ideas for projects below.
