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Green Social Media

Using social media tactics and strategies to better the planet and leave it a little better than we found it. We focus on helping organizations of all sizes learn to use social media tools to help reduce their carbon footprint for a better tomorrow.

Network Leader: Kristina Summers

Groups > Green Social Media

Jason H. Parker Need a Social Media brush-up? Want to take your +1's and likes to the next level? Friend and fellow Jason of IWearYourShirt is providing awesome training next week. Check it out: http://ow.ly/5PXqF.

27 weeks ago from Social Media, Social Media Marketers, Green Social Media, New Media Marketing and PR & New Media 3 more

Megan Atkinson FOX TV released some cast videos via shows (i.e. House MD, Bones) on Facebook in spirit of Earth Day coming up. Idea: to have all of our 15+ offices compile videos featuring staff sharing their favorite "factoids" about eco-friendly things like recycling, saving energy, composting, etc. We could then have the executive team choose their favorite video and the winner would receive the company's annual environmental stewardship core value award. Your thoughts - fun, cheesy? http://bit.ly/eBVFwJ

44 weeks ago from Green and Environmental industries, I am Gen Y and Green Social Media 1 more

Megan Atkinson: Note: This would be an effort to increase employee engagement in the company's sustainability priorities.
44 weeks ago

Niki Nachappa: Megan, nice idea! Most often when we aren't being eco friendly its not because we are don't care but its the inertia of habit. How about giving ...MoreMegan, nice idea! Most often when we aren't being eco friendly its not because we are don't care but its the inertia of habit. How about giving your staff a week to do something i.e apply their favorite factoid?
Some examples would be:
Measuring the savings from turning off lights or altering the thermostats for a week.
Replacing lights with LED lamps.

41 weeks ago

Megan Atkinson I'm in charge of employee engagement for our corporate sustainability committee. I'd really like to utilize the power of social media to get staff/offices across the country to get talking, sharing, and moving. Can anyone push me in a direction to get started on this kind of initiative? I'm not sure where to start.

44 weeks ago from Green Social Media, Company Culture and Innovators Incubation 1 more

Rebecca Thorman recommended this

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Lia Parisyan: It's not an easy task, but perhaps, referring to specific branches projects (successes) or their strategies of success can be discussed by staff ...MoreIt's not an easy task, but perhaps, referring to specific branches projects (successes) or their strategies of success can be discussed by staff in other branches. Sort of a Q&A strategy. If a specific team in encountering a problem, or has a strategy for success they should be encouraged to share it, and this way people can comment and perhaps, help solve a roadblock like issue, or offer suggestions on process, etc. Since most likely, problems and successes have been encountered on varying levels and degrees by specific teams and offices.
44 weeks ago

Megan Atkinson: @Mark, I'll definitely look into it. I did discover recently that we have access to Chatter through Salesforce and it looks like it could really ...More@Mark, I'll definitely look into it. I did discover recently that we have access to Chatter through Salesforce and it looks like it could really meet our needs well.
@Lia, I am currently working on a project kind of in line with your comments. I'm compiling a sustainability field manual that all offices can use to implement different systems. We did a survey of offices and what they felt they implemented successfully in 2010 and then asked each office to write a how-to guide to duplicate their efforts in other offices. We'll be posting it on our intranet for all to use. My problem is how to get offices to use it and get engaged in taking more steps this year. We held a reduce/reuse/recycle competition last year and this year everyone's enthusiasm has fizzled.
44 weeks ago

Kristen Creager All Coachella 2011 goers: I won my own DJ set time on Saturday, 5:45pm at the Energy FACTory Mixer Tent. My sound and equipment will be powered solely by humans (bikes, hamster wheels, seesaws, cranks etc). Come out and support sustainability and local music! http://kristencreager.com

46 weeks ago from I <3 House Music, Musicians, Music and Green Social Media 2 more

Caroline What kinds of tactics do you use when promoting green business with social media? I'm interning with a company that is currently in a competition to crowdsource the required funds needed to attend a mentoring and networking event for social businesses, as a clever way of testing their entrepreneurial drive. Any tips for crowdsourcing using social media?

50 weeks ago from Green Social Media

Rebecca Thorman: Don't know if you've looked into Kickstarter but that's a great tool to crowdsource funding. Successful crowdsourcing is about having a powerful ...MoreDon't know if you've looked into Kickstarter but that's a great tool to crowdsource funding. Successful crowdsourcing is about having a powerful story that people want to support and share. How can you best present that story? Ask the people you know well first to support it and get some momentum and then go out to the next large circle of people you know and so on and so forth.
50 weeks ago

Caroline: Thanks Rebecca, great link and tips. I'll definitly post a followup link if I end up posting on Kickstarter.
50 weeks ago

Sam Rye Cradle to Cradle Deisgn - the next big development in our global community's thinking/action? Does any one have any experience / know of any products that adopt C-2-C design principles? http://bit.ly/cizGYn

51 weeks ago from Innovators Incubation, Social Enterprise Entrepreneurs, Creatively Inspired, Green Social Media and Creating a Life You Love 3 more

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Sam Rye: Great Morana! Thanks for getting in touch. I'm really happy to hear C2C has been part of your vocab for awhile; sadly I've only just become aware ...MoreGreat Morana! Thanks for getting in touch. I'm really happy to hear C2C has been part of your vocab for awhile; sadly I've only just become aware of it properly (been planting trees for the last 4 years - not much more C2C than that!) but I'm interested as to how I can adopt it into the business I'm working with for the creative team.

I've had a look around on the C2C portal but I'd love it if you have any hints/tips on good articles to read / who I should talk to about adopting it into product design / how it can lead design thinking as an ideology?

Really interested in how it can be developed into other industries as well as architecture too - social enterprises and the like - bringing it into realms of 'mass consumption' to drive a wedge into the unsustainable habits of the human race...
51 weeks ago

Morana Medved: Hi Sam. I've scanned your resume, it's impressive that you've actually spent time on the "front lines" so to say. Cradle to Cradle is ...MoreHi Sam. I've scanned your resume, it's impressive that you've actually spent time on the "front lines" so to say. Cradle to Cradle is specifically meant for products, so as such my contact with it has been through product manufacturers. I think Steelcase is really on the forefront of environmental movement as a manufacturer and through its company culture as well. They have a learning section on their website, check it out: http://www.steelcase.com/en/company/sustainability/pages/share-learn.aspx. For an example of a smaller company that's been an innovator with C2C, check out Mechoshade - my copy of C2C actually came from them, it's a small family-owned business and it brings a new perspective on how window shading affects human environment, www.mechoshade.com. They also love talking about it so feel free to contact them directly. Finally, if you are looking to apply environmental principles to the built environment (company offices for example), check out LEED, www.usgbc.org.
All of these have their pluses and minuses but just being aware of possiblities and implementing some of the principles gets us ahead on living better and more sustainably.
51 weeks ago

Kim N. Campbell Flowtown is the shizznit. Really. It integrates your email lists with social networks so seamlessly. Great way to really engage with your customers and leads. Do you guys know of any other free tools that do the same? http://www.flowtown.com/

81 weeks ago from Social Media Marketers, Social Media Analytics and Green Social Media 1 more

Rebecca Thorman: Interesting - have you used it Kim? What are some ways to get the best return with it? Looks pretty neat!
81 weeks ago

Kim N. Campbell: Hi Rebecca,

I'm just getting started with it and we're still clarifying what our strategic social media goals are at work. I work at a ...MoreHi Rebecca,

I'm just getting started with it and we're still clarifying what our strategic social media goals are at work. I work at a co-working startup called the Hub and most of our members are made aware of events in the space through email, so I like the idea of being able to see how our email lists are using social media. I think it will give a nice layout of what platforms and campaigns would be most useful for building a strong presence in. It's giving a nice overview of who uses what.

One specific bit of information I plan to implement is integrating Linked-In in our plans to strengthen our presence. Simply because it was a network that showed up so consistently among folk who most consistently open our email.

Still experimenting with...a lot of things. So I'll keep you updated on how I maximize its use.
79 weeks ago

Ryan Paugh Everything that's going on with BP seems to be getting messier. I've been following what's going on day after day and it seems like nobody can come up with a solid plan + there's a lot of contradicting going on. There's a great post today on Brazen that discusses whether or not a good PR team could help BP >> http://bit.ly/b2HgYF According to the blogger there's no PR team in the world that can help until they change how they operate as a company. Do you agree?

83 weeks ago from PR & New Media, Green and Environmental industries and Green Social Media 1 more

Lindsay Browning recommended this

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Raquel Elle Bell: @Ryan - This may sound a bit sadistic and please no one take it for me to have wanted this disaster to happen, but it is things like this that ...More@Ryan - This may sound a bit sadistic and please no one take it for me to have wanted this disaster to happen, but it is things like this that insight change. Things tend to stay status quo when everything is status quo. People need to be pushed the brink and see how bad things could be if they continue before real change can happen. So with how terrible this is perhaps something really wonderful will come out of it.
81 weeks ago

Ryan Paugh: I was thinking the same thing, but was afraid to say it. You're right that sometimes it takes something terrible to incite change. My fingers ...MoreI was thinking the same thing, but was afraid to say it. You're right that sometimes it takes something terrible to incite change. My fingers are crossed that something wonderful does come out of this whole mess.
81 weeks ago

Ryan Paugh I got interviewed this morning by a reporter who wanted to discuss Generation Y's heightened interest in Parks & Recreation careers and other careers related to the environment, conservation and the outdoors. Do you think that this has to do with inherent Gen-Y traits or the opportunities made available to use through social media. Are we more idealistic, or just more connected?

91 weeks ago from Green Social Media and Green and Environmental industries

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Chris Williams: I think it has to go with our generation no wanting to comprise. We want to heal the environment but don't think business needs to suffer for this ...MoreI think it has to go with our generation no wanting to comprise. We want to heal the environment but don't think business needs to suffer for this to happen.
90 weeks ago

Megan Atkinson: I think that there are two major factors in the number of Gen Y'ers in green collar jobs. The availability of green jobs has increased because of ...MoreI think that there are two major factors in the number of Gen Y'ers in green collar jobs. The availability of green jobs has increased because of their social relevance. Also, I think Gen Y'ers may be more interested in the field (regardless of job availability) because we've been brought up under the pressure of "having to live with the mistakes of the past" and when the social relevance became more socially relevant, we were coming into the age(s) where we decide on a direction for our career.
82 weeks ago

Melissa Nice mention of Acumen Solutions in this Corporation for National & Community Service press release http://ping.fm/NMgn9

84 weeks ago from Acumen Solutions, Green Social Media, Career Rocketeer and Brazen Careerists in New York City 2 more

Melissa Nice mention of Acumen Solutions in this Corporation for National & Community Service press release http://ping.fm/NMgn9

84 weeks ago from Acumen Solutions, Green Social Media, Career Rocketeer and Brazen Careerists in New York City 2 more

Ryan Healy and Chris Paugh recommended this

Carmille Nice read on media platforms' carbon footprint: "The Mediavore's Dilemma: Making Sustainable Media Choices": http://to.pbs.org/bb4Fo7

87 weeks ago from Green Social Media

flako Hi Chris, What about posting here > www.GreenITers.com (It is free, fast and easy to join us) Cheers F

89 weeks ago from Green Social Media

Kristina Summers: I have never heard of this, looks interesting thanks for the tip.
88 weeks ago

Chris Williams Looking for advice on best ways to spread the world about a national competition to find miss pinup power who will be featured in pinup power's 2011 renewable energy pinup calednar. We'll be launching in june!

90 weeks ago from Green Social Media

Kristina Summers There is a great new nonprofit that is utilizing video, social media tools etc to try and save rare and endangered species. Cool factor - started by a couple of kids and is totally taking off. Check it out. http://www.onemoregeneration.org/

91 weeks ago from Green Social Media

Ryan Paugh Just read this article in Fast Company - http://bit.ly/bivLys - Did you know that the Greenest building in the U.S. is a monastery in Madison, WI?

97 weeks ago from Green and Environmental industries, Green Social Media and The Madtown Crew 1 more

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Ryan Paugh: No problem! Wouldn't it be great if more people just cared about doing the right thing? I guess that competition is always going to be a key ...MoreNo problem! Wouldn't it be great if more people just cared about doing the right thing? I guess that competition is always going to be a key driver for businesses and organizations. Pretty awesome that a bunch of nuns beat them all out :)
97 weeks ago

Melissa Malott: good point - I wonder how long it will take for the expenses to pay off in saved heating/electricity bills?
97 weeks ago

V. Holman I joined this site to get tips and updates on becoming a better environmentalist. http://greenopolis.com/goblog/joe-laur/just-chop-and-drop-diy-composting... check it out. Although, the kitchen is to be desired the point of it is very interesting.

98 weeks ago from Green Social Media

TOP IDEA: Tim Bailen PREDICTION: As fuel costs rise, we'll see a new style of job board- a job swap board, where people who are working a similar job at opposite ends of the city can swap jobs so that they are each closer to home (and therefore have a shorter commute.)

99 weeks ago from Green Social Media

Tim Bailen: Less traffic. Less pollution. More happiness. I look forward to the day when making this type of career move is common and encouraged!
99 weeks ago

Tim Bailen Hi guys. I'm new on the site and this seems like a great place to share an idea that's been knocking at my door lately. I'll share it in my next post. Just wanted to say hi first!

99 weeks ago from Green Social Media

TOP IDEA: Daniel Sunshine I'm starting a new media innovation and trends group and would like to invite Brazen members to get in touch if you are interested in playing a roll. The group will identify top online and tech trends and will collaborate to create blog posts on the subjects. This is a great way to focus on topics that interest you and feature your insights to a broader audience. I used to head National Geographic's Gen Y Trends Group and love analyzing the impact of innovation. Post a comment if interested.

100 weeks ago from New Media Marketing, Blogging Ideas, Green Social Media, PR & New Media and Social Media Marketers 3 more

Andrew Shell, Sara Cope and Holden Page recommended this

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Daniel Sunshine: Follow this link to join the group: http://bit.ly/907WyY. We're ...MoreFollow this link to join the group: http://bit.ly/907WyY. We're beginning a report on Emerging social media trends in local government. Once you get there, you can express interest. Please also suggest other topics for innovation and trend blog posts / reports. Thanks!
98 weeks ago

Scott Rafferty: My interest is piqued.
98 weeks ago

Jake Just last week I posted a blog post on the term "Green", "I'm Green". I'd love some feed back

100 weeks ago from Green Social Media

Jake Hey everybody, I've created a new network that is called "The Adventurous, Outgoing Free Men/Women http://www.brazencareerist.com/network/the-adventurous-outgoing-free-men. It's about all the people who go the extra mile, do something unusual and amazing, write a blog,love the world, and have a hobby or secret talent they would love to show to the world. I hope you guys enjoy the idea and come join.

101 weeks ago from Green Social Media

Kristina Summers Anyone in the middle Georgia area and interested in using social media to help me promote an awesome family-friendly, prescribed fire event for both habitat restoration & wildlife conservation in a state park? email me or DM me now! Live music, food and Smokey the Bear!!! Needs: Sponsors, volunteers, flyer and Tee design, twitter campaign and word/world of mouth. All help appreciated. Proceeds benefit federally endangered species and habitat restoration work. THANKS!! @kristinasummer

102 weeks ago from Green Social Media

Kristina Summers: oh and the event is the 2nd Saturday in March so I am under a bit of a time crunch. :)
102 weeks ago

Thao Le This is a pretty cool platform for urbanites & green social media, http://greenjar.net/

105 weeks ago from Green Social Media

Thao Le Check out my colleague's site www.thinkgreenliveclean.com. We volunteered together in Ecuador. The site is collaborates informative articles and an open forum. What do you think?

106 weeks ago from Green Social Media

Motivated Procrastinator: Thao, GREAT website!! Lots of good information in an aesthetic pleasing environment. I didn't know that colleges got rid of trays. ...MoreThao, GREAT website!! Lots of good information in an aesthetic pleasing environment. I didn't know that colleges got rid of trays. Hmmm...doesn't that mean lots more spills? lol! Thanks for sharing. I also love the pics!
106 weeks ago

Thao Le: Thanks Motivated Procrastinator!
106 weeks ago