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Generation Y Marketers

Peers marketing to peers! With the advent of demographic "Generation Y" has come the need to market to it, or us. This group is dedicated to the Marketers who make it their M.O. to better the field of noisy advertisements and replace them with concise and relevant messaging geared towards the 21-35 age group.

Network Leader: Bret Bernhoft
Groups > Generation Y Marketers
 
Melissa Looking for Human Resources Generalist in Financial Services. Full time job in NYC. Email me for more details at melissa@ciginc.com

4 weeks ago from Generation Y Marketers

 
Allison Cheston When you're in a job interview, do you worry about the part of the job where you lack experience rather than the (larger) part that's in your comfort zone? If so, this post is for you: http://www.allisoncheston.com/work-life/you’re-90-there/

10 weeks ago from Social Media Marketers, New Media Marketing, Gen-Y Professional Bloggers, Generation Y Marketers and I am Gen Y3 more

View 2 older replies

JRandom42: Your best approach is to highlight similarities to something you've done before. If you can't, you're depending on the mercy of a manager who is ...MoreYour best approach is to highlight similarities to something you've done before. If you can't, you're depending on the mercy of a manager who is silently asking the question, "Can you learn what you need to do the job successfully fast enough, so I don't regret hiring yopu?"
9 weeks ago
doel82: It fits perfectly for me .. thanks
9 weeks ago
 
Dana Leavy My colleagues at Tangerine-Watson are conducting the first-ever national study of diversity practices in the ad industry, and are seeking feedback from ad industry professionals. They'll also be giving away a couple of career coaching sessions to 1 participant. Share your story! http://tinyurl.com/bn5rwge

10 weeks ago from Advertising Professionals, Copywriters, PR & New Media, Generation Y Marketers and Web 2.03 more

 
Melinda McKee I couldn't agree more with everything in this article, "How to get the most out of a PR major," from Ragan: http://www.prdaily.com/Main/Articles/9901.aspx If I had to pick one best tip, though, it would be to practice your writing! I immediately lose confidence in professionals when their writing is abysmal (and communications pros are naturally held to an even higher standard, ).

14 weeks ago from Generation Y Marketers and Professional Writers and Editors

Melinda McKee: Oh, irony...don't know how that comma/space got in there at the end! Had to say something to clear my conscience. :)
14 weeks ago
 
Caroline Hartmann Frustrated with job applications? Wondering where you are in the application line up? CNN tech informs about a new software that might put an end to or settle your frustration. http://www.cnn.com/video/#/video/tech/2011/08/06/bell.resume.death.cnn?h...

26 weeks ago from Generation Y Marketers

Edward Antrobus: Not really new, government hiring processes already do this to a degree. Not that I got anything from looking at peoples lips move. Are ...MoreNot really new, government hiring processes already do this to a degree. Not that I got anything from looking at peoples lips move. Are transcripts or captions too much to ask for, CNN?
26 weeks ago

View 16 older replies

Kenji Crosland: @Zachary - I get what you mean. I too prefer the brief summation of the idea. Perhaps they could add a user preference feature that leaves it up ...More@Zachary - I get what you mean. I too prefer the brief summation of the idea. Perhaps they could add a user preference feature that leaves it up to the user whether or not he/or she would like to filter some content and not others.
92 weeks ago
Zachary Stark Jones: I'm so glad that, in my previous post, I wrote
"I'm rallying for a posting style that is self-contained to the network, with a link to a ...MoreI'm so glad that, in my previous post, I wrote
"I'm rallying for a posting style that is self-contained to the network, with a link to a expanded version of the idea"

I think when we're used to shotgun conversations we can miss the humanity of a dialogue.
92 weeks ago
 
Al Smith, III BOOK RESEARCH: Please take 5 min. survey on Gen X/Y career advancement strategies... https://www.surveymonkey.com/s/CareerAnatomy. Please post to Facebook/Twitter. I'm working on an important project and am on the hunt for quality DATA!!! I am 29 and have a very successful career, however many of my coworkers and peers can't say the same thing. I want to figure out what our generation is doing to get ahead and share that with everyone.

17 weeks ago from Generation Y Marketers

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Allison Cheston: @Alisha, I think that's a great point--that if failure leads to learning and growing, you shouldn't simply view it as having failed. Nice.
19 weeks ago
JRandom42: It only becomes a way to succeed, if you've learned from the failure.

If you didn't learn anything from failing, you've just failed and will ...MoreIt only becomes a way to succeed, if you've learned from the failure.

If you didn't learn anything from failing, you've just failed and will continue to fail, until you learn why you failed.
19 weeks ago
 
Allison Cheston Penelope Trunk wrote a piece yesterday with some great career advice for college students. She commented that everyone should take the Myers-Briggs test and change their major to match their MBTI type. I wrote a post on this, would be curious to hear thoughts.

21 weeks ago from Social Media Marketers, I am Gen Y, PR & New Media, New Media Marketing and Generation Y Marketers3 more

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Jason H. Parker: Great post, Allison. We once had a really interesting conversation in one of my philosophy theory classes about choosing to do something in which ...MoreGreat post, Allison. We once had a really interesting conversation in one of my philosophy theory classes about choosing to do something in which you excel but is not particularly interesting or challenging verses something that is more challenging but you enjoy more. I'm very much of the type to do what is interesting to me, which is not always congruent with the areas in which I excel. I'd argue it makes me a more dynamic person, and one who is capable of mediating across subject and industry boundaries, though I am sure it could also be argued that this approach reduces the likelihood of achieving mastery in any one specific area.
21 weeks ago
Allison Cheston: @Jason Thanks for your comments. I think what you're saying is so interesting because most people gravitate to what they're good at, because they ...More@Jason Thanks for your comments. I think what you're saying is so interesting because most people gravitate to what they're good at, because they get a sense of accomplishment and mastery from those things. What's your MBTI type? :))
21 weeks ago
 
TOP IDEA: Tariq West Imagery and Bukowski verses from Levis ad brilliantly capture the zeitgeist for this generation, hit too close to home in UK - http://j.mp/nmMBnM #ukriots

25 weeks ago from Generation Y Marketers, I am Gen Y and Young Professional Men (YPM)1 more

 
Dana Leavy What have you done to rebrand yourself for a new career when you lack experience on your resume? In my experience, one of the best tactics is increasing your visibility by positioning yourself as a subject matter guru in your desired field. Thought leaderships (blogging, discussions, idea and content sharing) is at the top of my list. Some other ideas around the importance (and how to) of rebranding yourself: http://tinyurl.com/3pfxrkb

28 weeks ago from Career Changers, Brazen Careerists in New York City, Advertising Professionals, Generation Y Marketers and GenYJourney: Tips, Insights, Experiences For Young Professionals3 more

View 12 older replies

JRandom42: @Jonathan, all I have to say is, Social Media Expert=Y2K Expert.
27 weeks ago
Kate Davids: I would simply add that calling yourself a guru is never a good idea. That is a title that is given, not claimed. But if you participate in the ...MoreI would simply add that calling yourself a guru is never a good idea. That is a title that is given, not claimed. But if you participate in the dialogue, as Dana is suggesting, in many industries you will make good connections that will lead to employment. That is how I did it (just got my post-graduation job yesterday. Super stoked!).

However, I would also say that in many places volunteering can lead to excellent experience. I was the PR manager for a 14,000 person convention, dealing directly with many TV and movie stars and their agents. I was unpaid. It was technically volunteer. If you keep your eyes out for opportunities like this, or blatantly create them, you'll be ahead of the other job seekers.
27 weeks ago
 
Dana Leavy Seeking a few good creatives for cool jobs - can you help? 1) Jr Copywriter with pharma experience (NYC), 2) Traffic Manager with pharma experience (NYC), 3) Art Director - trad. or digital ($100K - NYC), 4) Copywriter fluent in Korean or Mandarin ($100K - location open), 5) Creative Director w/Experiential background (NYC). If you can recommend anyone (including yourself!) please visit http://www.aspyresolutions.com/job-board or contact dana@aspyresolutions. Thanks in advance!

29 weeks ago from PR & New Media, Professional Writers and Editors, Graphic Design, User Experience and Generation Y Marketers3 more

 
Dana Leavy There's much information out there on how to conduct your job search, it's hard to know where to start, who to follow and what to trust. The 'experts' can give you a great 'jumping off point', but how you integrate the information is what makes a difference. I've found it comes down to understanding your motivations for change, utilizing the right resources and taking the right steps to make it happen. How do you process all of the information? Some thoughts: http://tinyurl.com/4ysne4f

29 weeks ago from GenYJourney: Tips, Insights, Experiences For Young Professionals, XY Cusp, Young Professional Women (YPW) and Generation Y Marketers2 more

Edward Antrobus: I certainly feel this dilemma. When it comes to resumes, there is a ton of conflicting advice. Or even better is perfectly valid advice that just ...MoreI certainly feel this dilemma. When it comes to resumes, there is a ton of conflicting advice. Or even better is perfectly valid advice that just doesn't apply...even when it is directed towards you.
29 weeks ago
 
Dana Leavy There's much information out there on how to conduct your job search, it's hard to know where to start, who to follow and what to trust. The 'experts' can give you a great 'jumping off point', but how you integrate the information is what makes a difference. I've found it comes down to understanding your motivations for change, utilizing the right resources and taking the right steps to make it happen. How do you process all of the information? Some thoughts: http://tinyurl.com/4ysne4f

29 weeks ago from GenYJourney: Tips, Insights, Experiences For Young Professionals, XY Cusp, Young Professional Women (YPW) and Generation Y Marketers2 more

 
Scott Span, MSOD Group members, I thought this may interest you .Part 2 of our new article on the topic: Generational Diversity – What’s Your Generation Thinking. http://tolerosolutions.com/category/generations . We all share fundamental basic needs, how we look to have those needs fulfilled and fulfill them for others varies based on many things including our generational lens. What are you doing in the workplace to help raise awareness around generational diversity?

30 weeks ago from Generation Y Marketers

 
TOP IDEA: Jamie Nacht Farrell Does anyone have a sales training SOW or proposal I can review? I'm putting together one for a client and for some reason, I can't seem to get 'right' what I'm trying to say. Any help?

81 weeks ago from Shotgun Startups, Generation Y Marketers, Entrepreneurs and Consultants R US2 more

View 4 older replies

Doug Dolan: Thanks for the opportunity, Jamie. I sent you an email. Please let me know if you don't get it. Have a great day! - Doug
80 weeks ago
Jamie Nacht Farrell: I got it; just traveling all over / crazy week. Will 100% write back this weekend if not before - my apoloigies!
80 weeks ago
 
Jamie Nacht Farrell Help Needed PLEASE: 1) Wrote about Scholarship Received from BRAZEN / NSCS - THANK YOU 2) Brain dead - Need a title for this blog post...I think what I have now sucks. Help...http://bizrelationships.wordpress.com/2010/05/13/social-media-keeping-it-real-money-learning-and-great-friends/

91 weeks ago from Consultants R US, Inspiring Leadership, GenYJourney: Tips, Insights, Experiences For Young Professionals, Entrepreneurs and Generation Y Marketers3 more

 
Allison Cheston I just wrote a post for YouTern about finding a mentor. Curious to hear your comments/experiences: http://www.youtern.com/thesavvyintern/index.php/2011/06/30/find-a-great-mentor-…by-being-a-great-mentee/?utm_medium=twitter&utm_source=twitterfeed

32 weeks ago from Generation Y Marketers, Gen-Y Professional Bloggers, GenYJourney: Tips, Insights, Experiences For Young Professionals, I am Gen Y and Career Rocketeer3 more

 
Mehul Kar Question: I am the only person managing a new online community (CollegeDesis). What is your opinion on singular vs. plural pronoun usage? I want to develop the community into larger than myself, so I tend to think that the brand is plural. But then I get personal questions like this: http://bit.ly/kgkv6i. I don't want to admit that it's one person for fear of losing reputation or credibility. But I don't want to lie or ignore these questions either. What should I do??

33 weeks ago from Community Managers, Brazen Bloggers, Generation Y Marketers, New Media Marketing and Social Media Marketers3 more

View 8 older replies

Mehul Kar: Thanks for all the replies. The online community is not a company per se, it's a brand that I'm building. There is no business model. There is no ...MoreThanks for all the replies. The online community is not a company per se, it's a brand that I'm building. There is no business model. There is no product. I like Anastasia's comment the best.
33 weeks ago
JRandom42: As in the royal "we"? "We are not amused". :)
32 weeks ago
 
Kevin Li ThinkVine (the start-up I help run) is hiring for client-facing consultants to help clients with marketing optimization delivered through our cutting edge solution... we're a rapidly growing venture-backed tech company so come on board and join in the fun! Website at www.thinkvine.com Check out my profile and get a hold of me through LinkedIn for more information. Spread the word!

33 weeks ago from Digital Marketing Consultants, Interactive Media and Marketing, Generation Y Marketers and Management Consulting2 more

 
Kristen Creager At age 25, I sometimes find myself walking a line between optimism and cynicism. Do you ever feel the same? Read more at my latest post: http://kristencreager.com/?p=189

34 weeks ago from Work/Life Blur, I am Gen Y and Generation Y Marketers1 more

View 7 older replies

JRandom42: @ Regina, it's actually called "The Rose-Colored Glasses Syndrome", a variant of the Lake Woebegon Effect.
33 weeks ago
Regina Richardson: LOL works for me!
33 weeks ago
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