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Brand Managers
It's more than just Marketing... we manage Brands.
Network Leader: Sarah West
Dr. Woody
Resolving to be a Better Boss in 2012: Three Tips for Managers & Executives in the New Year! http://ow.ly/8ozyi
4 weeks ago from Inspiring Leadership, Brand Managers, Professional Development, Personal Development and GenYJourney: Tips, Insights, Experiences For Young Professionals3 more
Tameem Qazi
Im looking for honest and cruel feedback about our recently launched website http://www.personalityquotient.com/
Please feel free to GRILL it!
29 weeks ago from Brand Managers, Creative Writing, Graphic Design, Global Careers and Business and Ask A Coach3 more
Edward Antrobus:
Sharon, one very important thing that all web developers need to remember is that different users will have different levels of physical ability. ...MoreSharon, one very important thing that all web developers need to remember is that different users will have different levels of physical ability. Not everyone has 20/20 vision, or 20/60 or even 20/150. And lower contrast is an issue for people with vision problems.
If something is hard for me to read, I probably won't.
28 weeks ago
If something is hard for me to read, I probably won't.
28 weeks ago
Sharon Virginia Gray:
You are absolutely right, Edward. I was giving my opinion as an individual user more than a web developer looking for issues that any user may ...MoreYou are absolutely right, Edward. I was giving my opinion as an individual user more than a web developer looking for issues that any user may have. I always try to keep in mind in any design work that there will always be a user somewhere who does not agree with my design choices, whether they be due to usability or personal preference. As someone who uses contacts and glasses myself, I felt the contrast on this site was enough that most users would not have a problem. However, I agree more contrast is always a better idea than lower contrast.
28 weeks ago
28 weeks ago
Tameem Qazi
Im looking for honest and cruel feedback about our recently launched website http://www.personalityquotient.com/
Please feel free to GRILL it!
29 weeks ago from Brand Managers, Creative Writing, Graphic Design, Global Careers and Business and Ask A Coach3 more
Corbin Haresnape
Best Ten Apps by Team Brazen: http://www.brazencareerist.com/network-roulette/apps-and-hacks
Kristen Creager
Hello all Brand Managers -- I am going to get my MBA, full-time. My goal job out of grad school is to work for a consumer goods company as an associate brand manager. From your experience, what would you recommend I do to get on the best path possible? What type of personality traits/work experience does one look for in a brand manager? Thanks for your input.
Rebecca Thorman recommended this
Kade Dworkin:
Hi Kristen, First and foremost, good luck with your MBA. From personal experience it's a boatload of work. As someone who has been a community ...MoreHi Kristen, First and foremost, good luck with your MBA. From personal experience it's a boatload of work. As someone who has been a community manager for a large company and now am working agency side for internationally known brands there are some key traits I'm seen that might be really helpful to you.
The first and most obvious is choose a product that you're crazy passionate about. Without that nothing matters in the new online platforms. Once that's settled if that brand/product is already are speaking on the social networks, you should begin to engage both with the brand and the community. Get to know the people who are working on the inside (this can take some effort) and the brand evangelists who are doing this on their own time (you'll figure out who they are based on the number of comments/posts they produce). If there isn't a social networking platform already, 1) either choose another product who is (strongly recommended) or 2) start a platform.
One of the key things that I really look for is the ability to be optimistic while realistic about situations and being extremely good with the tools of the trade. In our case, that's things like data presentation skills, writing skills and understanding how to effectively use tools like Radian6. I also want people who can make something from nothing but their own time and sweat equity but who know exactly what they would do if they had $2500 or $10000 budget.
Finally after you've invested in the brand for a serious amount of time (9-12 months) if the brand manager or HR department hasn't contacted you, ask your contacts at the company to put you in touch with HR/Recruiting. Be humble and honest about your situation. While they may not be able to place you directly with the brand you're crazy passionate about at the start they won't miss out on the opportunity to redirect your passion to another product in their portfolio.
If you have more questions or simply want further input in private don't hesitate to tweet at me (@kadedworkin) and I'll follow you and give you my email address.
Kade
49 weeks ago
The first and most obvious is choose a product that you're crazy passionate about. Without that nothing matters in the new online platforms. Once that's settled if that brand/product is already are speaking on the social networks, you should begin to engage both with the brand and the community. Get to know the people who are working on the inside (this can take some effort) and the brand evangelists who are doing this on their own time (you'll figure out who they are based on the number of comments/posts they produce). If there isn't a social networking platform already, 1) either choose another product who is (strongly recommended) or 2) start a platform.
One of the key things that I really look for is the ability to be optimistic while realistic about situations and being extremely good with the tools of the trade. In our case, that's things like data presentation skills, writing skills and understanding how to effectively use tools like Radian6. I also want people who can make something from nothing but their own time and sweat equity but who know exactly what they would do if they had $2500 or $10000 budget.
Finally after you've invested in the brand for a serious amount of time (9-12 months) if the brand manager or HR department hasn't contacted you, ask your contacts at the company to put you in touch with HR/Recruiting. Be humble and honest about your situation. While they may not be able to place you directly with the brand you're crazy passionate about at the start they won't miss out on the opportunity to redirect your passion to another product in their portfolio.
If you have more questions or simply want further input in private don't hesitate to tweet at me (@kadedworkin) and I'll follow you and give you my email address.
Kade
49 weeks ago
Kristen Creager:
@Kate- Thanks so much! I'm definitely going to check out all 3 of those things.
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. ...More@Kate- Thanks so much! I'm definitely going to check out all 3 of those things.
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. Thanks for the amazing advice. Following you on twitter now (@kristencreag).
Thanks guys.
49 weeks ago
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. ...More@Kate- Thanks so much! I'm definitely going to check out all 3 of those things.
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. Thanks for the amazing advice. Following you on twitter now (@kristencreag).
Thanks guys.
49 weeks ago
Dieter Hertling
15 professionals landed jobs last week with our cutting-edge program! Learn more at http://pitch.pe/126694
50 weeks ago from Brand Managers, Brazen Careerists in New York City, Brazen Undergrads, Business Development and Canada3 more
Brett Kunsch
Thought you guys might want to know about this free upcoming live webinar next week: "Facebook Page Marketing with Q & A" http://bit.ly/ijuxVZ Every webinar I've been on with Hubspot has been excellent.
51 weeks ago from Facebook Fan Page, Marketing Psychology, Social Media, Generation Y Marketers and Brand Managers3 more
Brett Kunsch
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) | SEOmoz http://bit.ly/e4AE2V
This thing is a monster comprehensive guide of awesomeness that covers so much ground. Can't believe I didn't have to do an e-mail opt-in for it :)
51 weeks ago from Facebook Fan Page, Generation Y Marketers, Brand Managers, Social Media Marketers and Latest Social Media and Technology News3 more
Charlie Anderson
What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?
53 weeks ago from Entrepreneurs, Brand Managers, Gen-Y Professional Bloggers and We're Hiring2 more
Kristen Creager:
I think the mini business cards from Moo are a great way to stand out.
51 weeks ago
51 weeks ago
JESS Kalinowsky:
Had not seen those before! Thanks for sharing. Here is their link if anyone cares to see what they have to offer:
MoreHad not seen those before! Thanks for sharing. Here is their link if anyone cares to see what they have to offer:
http://us.moo.com/uploader/?type=businesscard
Are they any better than VistaPrint? [I think theirs are borderline shabby, personally.] I have a printer that prints two sided, full color, 5k cards for $100. bucks! If anyone wants his contact info let me know. He also does matching post cards which can be used for follow up personal thank you notes.
51 weeks ago
MoreHad not seen those before! Thanks for sharing. Here is their link if anyone cares to see what they have to offer:
http://us.moo.com/uploader/?type=businesscard
Are they any better than VistaPrint? [I think theirs are borderline shabby, personally.] I have a printer that prints two sided, full color, 5k cards for $100. bucks! If anyone wants his contact info let me know. He also does matching post cards which can be used for follow up personal thank you notes.
51 weeks ago
Charlie Anderson
What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?
53 weeks ago from We're Hiring, Gen-Y Professional Bloggers, Brand Managers and Entrepreneurs2 more
Jeremy Feldman:
You need business cards for more than just interviews. If you go to any industry networking events, business cards are a must. Or, if you're out ...MoreYou need business cards for more than just interviews. If you go to any industry networking events, business cards are a must. Or, if you're out with friends and discover someone your best friend knows could pass your name along to his/her HR department, again, handing out a business card is the easiest way to make sure they have all your info. As for the cheesy titles: don't be cheesy.
53 weeks ago
53 weeks ago
Charlie Anderson
What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?
53 weeks ago from We're Hiring, Gen-Y Professional Bloggers, Brand Managers and Entrepreneurs2 more
Charlie Anderson
What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?
53 weeks ago from We're Hiring, Gen-Y Professional Bloggers, Brand Managers and Entrepreneurs2 more
Ryan Paugh
I freaking love these Honda Jazz ads >> http://bit.ly/9vnRcR
If you haven't seen them it's because I think they only sell this car in Australia. In the US it's branded differently. Double high five to Honda for putting out an interesting ad campaign and of course for including hipsters in there. Gotta love hipster jokes.
If you're down in Australia can you tell me how these ads were received? Honda should do a US-based campaign like this one.
79 weeks ago from Advertising Professionals, Brand Managers, Marketing Psychology, Australia and Perth, Australia3 more
John Mason:
Ryan when I see it again I will let you know. Aurian we are not all that whacky.
53 weeks ago
53 weeks ago
Aurian Campbell:
John - You can try but you can’t fool me. I’ve been here long enough to know you’re all a little wacky ;-)!
53 weeks ago
53 weeks ago
TOP IDEA:
Andrei Hancu
A shout-out to all creative people out there... I'm looking to create a sales oriented, aggressive motto and campaign in the style of: "ABC - Always be selling" & "Coffee is closers".
Looking for some mind-blowing suggestions of similar strong lines.
54 weeks ago from Advertising Professionals, Brand Managers and Creative Writing1 more
Dannielle Blumenthal
Just started open group on BrazenCareerist.com called "Personal Branding"
Tony Forte
With technology changing quicker than Lady Gaga changes outfits at an awards show, it’s hard to tell what’s a fad and what’s here to stay. QR Code is here to stay and you might want to be in the know. Read here for more on this tech phenomenon: http://www.urbanprofessor.com/2011/01/18/bar-hopping-hop-on-board-the-ri...
55 weeks ago from Advertising Professionals, Brand Managers, Brazen Careerists in New York City, Brazen Undergrads and Business Development3 more
Ryan Paugh
Is anyone out there part of a company who is in the middle of a rebranding? I'm interested in hearing about some of the issues you are facing. Are you worried that your existing customers won't like your new look and feel? Comedy Central and Starbucks recently did a rebranding and they received a lot of negative feedback from their loyal followers. I'm wondering whether or not this will really affect them or if it's just natural reaction to change.
56 weeks ago from The Modern Strategist, Marketing Psychology and Brand Managers1 more
Berrak S. recommended this
Eric Sforza:
This article was just in The Economist - Why consumers balk at companies’ efforts to rebrand themselves MoreThis article was just in The Economist - Why consumers balk at companies’ efforts to rebrand themselves http://goo.gl/vCSzN
55 weeks ago
55 weeks ago
williams popoola:
Having a total overhaul of a brand could actually do more damage than good. There might be compelling reasons to embark on rebranding but it could ...MoreHaving a total overhaul of a brand could actually do more damage than good. There might be compelling reasons to embark on rebranding but it could be counterproductive if its not properly handled. This is because humans generally detest change and naturally view it as distruptive. The solution to me is having a phased rebranding exercise. UPS is a good example of this, the company's brand identity has been undergoing periodic and subtle changes. Alries has a very good write up on this on his site
55 weeks ago
55 weeks ago
Ava St. Claire
Hello All, I'm an Interior designer looking to integrate interior design with the process of branding. Are there any firms out there that already do this for their clients? Do any of the firms work with architects or interior designers when they are designing their stores/restaurants?
Andrei Hancu
Along with two other colleagues, we're currently shaping a solid mission statement for my company. Since I haven't done this before and all my inspiration comes from online research I thought I'd ask for some input on which steps are necessary to take in ensuring one creates a valuable and representative corporate mission statement. Looking forward to gaining valuable feedback/insights on the matter.
Rebecca Thorman recommended this
Elysa Rice
I'm speaking for a local meetup group tonight on Keeping Your Customers Happy Using Social Media. I read an interesting article this weekend (Opinion: Customers want relationships, not low prices http://ln-s.net/7oBE) as a customer how have you seen businesses use social media to keep you loyal? And as a marketer/community manager what have you found works in social media engagement for your customer base?
68 weeks ago from Brand Managers, Community Managers, Social Media Marketers, PR & New Media and Dallas Texas3 more
Melissa Breau:
While this isn't an example digitally, I think it builds on Rebecca's point that there is a certain parallel that can be drawn between the "real ...MoreWhile this isn't an example digitally, I think it builds on Rebecca's point that there is a certain parallel that can be drawn between the "real world" and online.
My favorite personalized experience is always places that remember me. There are two local businesses I frequent - one is a laundromat where the owners, an older Spanish couple who don't speak much English, work the counter themselves. They always say hi and the gentleman tends to fall asleep watching tv in the corner. I feel good about supporting a small local business and find him endearing.
The other place I frequent is a corner store where I occasionally buy breakfast. They've memorized my order. I walk in, say Hi and can order the usual... it makes me go back again and again rather than trying the place across the street that offers the same options.
68 weeks ago
My favorite personalized experience is always places that remember me. There are two local businesses I frequent - one is a laundromat where the owners, an older Spanish couple who don't speak much English, work the counter themselves. They always say hi and the gentleman tends to fall asleep watching tv in the corner. I feel good about supporting a small local business and find him endearing.
The other place I frequent is a corner store where I occasionally buy breakfast. They've memorized my order. I walk in, say Hi and can order the usual... it makes me go back again and again rather than trying the place across the street that offers the same options.
68 weeks ago
Elysa Rice:
you both make good points. It's not necessarily the online social media that makes customers feel important. I also have a place I go to ...Moreyou both make good points. It's not necessarily the online social media that makes customers feel important. I also have a place I go to frequently because they know my name and my order. I live in an area where restaurants are a dime a dozen. I think there are 4 thai places with 5 miles of my apartment but I feel guilty if I don't go to the one where they know my name. I do think though that social media can allow brands to carry some of this feeling online. I recently had a large brand tweet me in response to a 4square checkin at their location. All they said was "hope you and your mom enjoyed lunch today. what did you get?" -- very simple but it worked (for me). I'll be back.
67 weeks ago
67 weeks ago
de Pace
Join me in VIADEO like more of 30 millions of professionals : http://www.viadeo.com/en/profile/de-pace.william
Cameron Plommer
I have a blog, http://howtobeextraordinary.com and a website for a consulting business I want to start, http://cameronplommer.com.
I am thinking about combining the two together -- taking the copy from cameronplommer.com (hire me pages and what not) and putting it on the blog, making it more of a business and not a blog. I would then use cameronplommer.com for an online resume type thing, I guess...
Thoughts, opinions?
73 weeks ago from Wordpress Bloggers, Blogging Ideas, Entrepreneurs and Brand Managers2 more
Zachary Stark Jones:
I'll play the foil and say that your proposal doesn't sound that extraordinary ;)
73 weeks ago
73 weeks ago
Ben Donahower:
if the purpose of the blog and consulting site have synergies, aside from you being the force behind both, i'm a vote against combining.
72 weeks ago
72 weeks ago
Monica O'Brien
Hi everyone! We read about how traditional media outlets are struggling to sell ads and digital media is the new way to reach your audience. My question is: What is the biggest challenge you face with marketing your products or services online right now?
89 weeks ago from Social Pollination, Advertising Professionals, Ask A Coach, Brand Managers and Government and Public-Sector3 more
Sadya Siddiqui and Aamer Iqbal recommended this
Kevin Garcia:
Olivier Blanchard recently reposted a fantastic and slideshare presentation on measuring ROI for digital (and social) media: MoreOlivier Blanchard recently reposted a fantastic and slideshare presentation on measuring ROI for digital (and social) media: http://kgcr.co/dhMLLc
79 weeks ago
79 weeks ago
Kerry Kyd:
I just facilitated a session with some pretty heavy hitters in digital advertising earlier this wk. There seem to be 2 major challenges: 1- sloppy ...MoreI just facilitated a session with some pretty heavy hitters in digital advertising earlier this wk. There seem to be 2 major challenges: 1- sloppy planning- people think that on-line marketing has different rules to traditional planning. It still requires great ideas, excellent execution, relevant content...In fact probalbly more than ever, because opting out is really a click away
2: marketers not truly comminiting to getting this right. On-line needs longer term planning to stretch the idea out over time & resource to keep a high qual chatter going
79 weeks ago
2: marketers not truly comminiting to getting this right. On-line needs longer term planning to stretch the idea out over time & resource to keep a high qual chatter going
79 weeks ago
Gen Y Guru
Observation: I think that Apple will start to lose its brand luster with the ipad. After being so loved these past few years with their laptops, ipods, and iphone's, the ipad will stop making their company " Young apple against the pc world" and become the very thing that they "hate" another microsoft. All techie hipsters will start to file out and go to rival companies, once they finally get their act together. What are your thoughts?
Gen Y Guru recommended this
:
Im going to have to disagree. The ipad has reached 1 million sold months before the iphone hit that landmark. Apple's dominance, first of the ...MoreIm going to have to disagree. The ipad has reached 1 million sold months before the iphone hit that landmark. Apple's dominance, first of the music industry through itunes, and now of the publishing industry through the ipad and app stores, will only continue.
Their biggest downfall lies in the health of Steve Jobs.
91 weeks ago
Their biggest downfall lies in the health of Steve Jobs.
91 weeks ago
Gen Y Guru:
Does anyone else agree with me? It seems that after the iphone4 antenna problem, people are starting to become annoyed with apple. The Droid X ...MoreDoes anyone else agree with me? It seems that after the iphone4 antenna problem, people are starting to become annoyed with apple. The Droid X and HTC's line of phones are quickly gaining on iphone
79 weeks ago
79 weeks ago
Rebecca Thorman
What's the value of Facebook to brands? (http://bit.ly/av7Rcn) For Alice.com, we found a lot of influencers on Twitter, and our core demographic on FB. After we launched, our FBfans quickly surpassed our Twitter followers, and we're now closing in on 10,000 fans/likes. FB is where we find our mainstream audience - what about your brands? Does your brand prefer FB over Twitter or vice versa? What about other places like Flickr, YouTube? How do you make your FB page relevant? http://bit.ly/av7Rcn
90 weeks ago from Alice.com, Social Media Marketers, Community Managers, Social Media Analytics and Brand Managers3 more
John Barber:
Rebecca, have been paying a LOT more attention to Facebook recently since their game-changing announcement of Open Graph (Like button, Activity ...MoreRebecca, have been paying a LOT more attention to Facebook recently since their game-changing announcement of Open Graph (Like button, Activity Streams, Recommendations, etc.). It will proliferate to millions of sites and in doing so will challenge Google's search-based vision of the web's future with the possibility that the Internet likely may now shift to a social-discovery-based navigation paradigm. As titanic a development as Open Graph is, however, I'm still inclined to view Facebook as a social network well-suited to BtoC marketers and community managers but not really for BtoB. What do you think? --John
90 weeks ago
90 weeks ago
Gen Y Guru:
One of my first posts was how I believe that FB is superior to Twitter for branding and marketing of products and services. Twitter just seems ...MoreOne of my first posts was how I believe that FB is superior to Twitter for branding and marketing of products and services. Twitter just seems very messy when a company posts many updates.
79 weeks ago
79 weeks ago
Recent Network Activity
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