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Brand Managers

It's more than just Marketing... we manage Brands.

Network Leader: Sarah West
Groups > Brand Managers
 
Melissa Breau As a freelance copywriter and editor, I'm looking to find ways to tailor my business to work with brand managers so I'm curious: do you work with freelancers? and if so, what qualities / services are you most interested in?

14 weeks ago from Brand Managers

Jeremy Feldman: Melissa,

I work for an advertising agency. And, while I’m not in a position to hire freelancers today, in the past I have been. What I looked for ...MoreMelissa,

I work for an advertising agency. And, while I’m not in a position to hire freelancers today, in the past I have been. What I looked for was someone who could hit the ground running. Freelancers are usually hired at ad agencies when everyone on staff is very busy and can’t take on additional assignments. So, usually a freelancer is brought in when the agency is ready to brief and has a tight deadline to meet. Freelancers are expected to get up to speed as quickly as possible and work hard. Unfortunately, very often the assignments aren’t particularly glamorous (those most often go to the staff). The clients can be among the toughest to please. And the work may not be stuff you’ll want to put in your portfolio. The exception comes when you’re either a big award-winning creative on everyone’s “A” list, in which case agencies will seek you out and hire you to work on new business pitches and high-visibility assignments. Or, if you’re a true specialist (say you’ve worked on some national car accounts) and the agency wins a car account and has an immediate need for someone with car experience to take on some assignments.

Hope that helps.

Jeremy

14 weeks ago
 
Tameem Qazi Im looking for honest and cruel feedback about our recently launched website http://www.personalityquotient.com/ Please feel free to GRILL it!

44 weeks ago from Brand Managers, Creative Writing, Graphic Design, Global Careers and Business and Ask A Coach3 more

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Edward Antrobus: Sharon, one very important thing that all web developers need to remember is that different users will have different levels of physical ability. ...MoreSharon, one very important thing that all web developers need to remember is that different users will have different levels of physical ability. Not everyone has 20/20 vision, or 20/60 or even 20/150. And lower contrast is an issue for people with vision problems.
If something is hard for me to read, I probably won't.
43 weeks ago
Sharon Virginia Gray: You are absolutely right, Edward. I was giving my opinion as an individual user more than a web developer looking for issues that any user may ...MoreYou are absolutely right, Edward. I was giving my opinion as an individual user more than a web developer looking for issues that any user may have. I always try to keep in mind in any design work that there will always be a user somewhere who does not agree with my design choices, whether they be due to usability or personal preference. As someone who uses contacts and glasses myself, I felt the contrast on this site was enough that most users would not have a problem. However, I agree more contrast is always a better idea than lower contrast.
43 weeks ago
 
Tameem Qazi Im looking for honest and cruel feedback about our recently launched website http://www.personalityquotient.com/ Please feel free to GRILL it!

44 weeks ago from Brand Managers, Creative Writing, Graphic Design, Global Careers and Business and Ask A Coach3 more

 
Kristen Creager Hello all Brand Managers -- I am going to get my MBA, full-time. My goal job out of grad school is to work for a consumer goods company as an associate brand manager. From your experience, what would you recommend I do to get on the best path possible? What type of personality traits/work experience does one look for in a brand manager? Thanks for your input.

64 weeks ago from Brand Managers

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Kade Dworkin: Hi Kristen, First and foremost, good luck with your MBA. From personal experience it's a boatload of work. As someone who has been a community ...MoreHi Kristen, First and foremost, good luck with your MBA. From personal experience it's a boatload of work. As someone who has been a community manager for a large company and now am working agency side for internationally known brands there are some key traits I'm seen that might be really helpful to you.

The first and most obvious is choose a product that you're crazy passionate about. Without that nothing matters in the new online platforms. Once that's settled if that brand/product is already are speaking on the social networks, you should begin to engage both with the brand and the community. Get to know the people who are working on the inside (this can take some effort) and the brand evangelists who are doing this on their own time (you'll figure out who they are based on the number of comments/posts they produce). If there isn't a social networking platform already, 1) either choose another product who is (strongly recommended) or 2) start a platform.

One of the key things that I really look for is the ability to be optimistic while realistic about situations and being extremely good with the tools of the trade. In our case, that's things like data presentation skills, writing skills and understanding how to effectively use tools like Radian6. I also want people who can make something from nothing but their own time and sweat equity but who know exactly what they would do if they had $2500 or $10000 budget.

Finally after you've invested in the brand for a serious amount of time (9-12 months) if the brand manager or HR department hasn't contacted you, ask your contacts at the company to put you in touch with HR/Recruiting. Be humble and honest about your situation. While they may not be able to place you directly with the brand you're crazy passionate about at the start they won't miss out on the opportunity to redirect your passion to another product in their portfolio.

If you have more questions or simply want further input in private don't hesitate to tweet at me (@kadedworkin) and I'll follow you and give you my email address.

Kade
64 weeks ago
Kristen Creager: @Kate- Thanks so much! I'm definitely going to check out all 3 of those things.
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. ...More@Kate- Thanks so much! I'm definitely going to check out all 3 of those things.
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. Thanks for the amazing advice. Following you on twitter now (@kristencreag).
Thanks guys.
64 weeks ago
 
Dieter Hertling 15 professionals landed jobs last week with our cutting-edge program! Learn more at http://pitch.pe/126694

65 weeks ago from Brand Managers, Brazen Careerists in New York City, Brazen Undergrads, Business Development and Canada3 more

 
Brett Kunsch Thought you guys might want to know about this free upcoming live webinar next week: "Facebook Page Marketing with Q & A" http://bit.ly/ijuxVZ Every webinar I've been on with Hubspot has been excellent.

66 weeks ago from Facebook Fan Page, Marketing Psychology, Social Media, Generation Y Marketers and Brand Managers3 more

Sandhya Kandru: Thanks for positing this. I will be attending this one.
66 weeks ago
Jana Schuberth: Thanks for sharing Brett, sounds good!
66 weeks ago
 
Brett Kunsch The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) | SEOmoz http://bit.ly/e4AE2V This thing is a monster comprehensive guide of awesomeness that covers so much ground. Can't believe I didn't have to do an e-mail opt-in for it :)

66 weeks ago from Facebook Fan Page, Generation Y Marketers, Brand Managers, Social Media Marketers and Latest Social Media and Technology News3 more

 
Charlie Anderson What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?

68 weeks ago from Entrepreneurs, Brand Managers, Gen-Y Professional Bloggers and We're Hiring2 more

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Kristen Creager: I think the mini business cards from Moo are a great way to stand out.
66 weeks ago
JESS Kalinowsky: Had not seen those before! Thanks for sharing. Here is their link if anyone cares to see what they have to offer:
MoreHad not seen those before! Thanks for sharing. Here is their link if anyone cares to see what they have to offer:
http://us.moo.com/uploader/?type=businesscard
Are they any better than VistaPrint? [I think theirs are borderline shabby, personally.] I have a printer that prints two sided, full color, 5k cards for $100. bucks! If anyone wants his contact info let me know. He also does matching post cards which can be used for follow up personal thank you notes.

66 weeks ago
 
Charlie Anderson What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?

68 weeks ago from We're Hiring, Gen-Y Professional Bloggers, Brand Managers and Entrepreneurs2 more

Jeremy Feldman: You need business cards for more than just interviews. If you go to any industry networking events, business cards are a must. Or, if you're out ...MoreYou need business cards for more than just interviews. If you go to any industry networking events, business cards are a must. Or, if you're out with friends and discover someone your best friend knows could pass your name along to his/her HR department, again, handing out a business card is the easiest way to make sure they have all your info. As for the cheesy titles: don't be cheesy.
68 weeks ago
 
Charlie Anderson What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?

68 weeks ago from We're Hiring, Gen-Y Professional Bloggers, Brand Managers and Entrepreneurs2 more

 
Charlie Anderson What the general thought on job candidates printing personal business cards? I know some people think it's a great idea and helps a candidate separate herself from both her current employer (if she has one) and the rest of the pack. But others think it's a tacky marketing ploy--perhaps because all that info is on a resume. Or maybe because so many people give themselves cheesy titles like "Digital Leader," "Web 2.0 Guru," or "Executive Professional." What do you guys think? Thumbs-up or down?

68 weeks ago from We're Hiring, Gen-Y Professional Bloggers, Brand Managers and Entrepreneurs2 more

 
Ryan Paugh I freaking love these Honda Jazz ads >> http://bit.ly/9vnRcR If you haven't seen them it's because I think they only sell this car in Australia. In the US it's branded differently. Double high five to Honda for putting out an interesting ad campaign and of course for including hipsters in there. Gotta love hipster jokes. If you're down in Australia can you tell me how these ads were received? Honda should do a US-based campaign like this one.

94 weeks ago from Advertising Professionals, Brand Managers, Marketing Psychology, Australia and Perth, Australia3 more

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John Mason: Ryan when I see it again I will let you know. Aurian we are not all that whacky.
68 weeks ago
Aurian Campbell: John - You can try but you can’t fool me. I’ve been here long enough to know you’re all a little wacky ;-)!
68 weeks ago
 
TOP IDEA: Andrei Hancu A shout-out to all creative people out there... I'm looking to create a sales oriented, aggressive motto and campaign in the style of: "ABC - Always be selling" & "Coffee is closers". Looking for some mind-blowing suggestions of similar strong lines.

69 weeks ago from Advertising Professionals, Brand Managers and Creative Writing1 more

 
Dannielle Blumenthal Just started open group on BrazenCareerist.com called "Personal Branding"

69 weeks ago from Brand Managers

 
Tony Forte With technology changing quicker than Lady Gaga changes outfits at an awards show, it’s hard to tell what’s a fad and what’s here to stay. QR Code is here to stay and you might want to be in the know. Read here for more on this tech phenomenon: http://www.urbanprofessor.com/2011/01/18/bar-hopping-hop-on-board-the-ri...

70 weeks ago from Advertising Professionals, Brand Managers, Brazen Careerists in New York City, Brazen Undergrads and Business Development3 more

 
Ryan Paugh Is anyone out there part of a company who is in the middle of a rebranding? I'm interested in hearing about some of the issues you are facing. Are you worried that your existing customers won't like your new look and feel? Comedy Central and Starbucks recently did a rebranding and they received a lot of negative feedback from their loyal followers. I'm wondering whether or not this will really affect them or if it's just natural reaction to change.

71 weeks ago from The Modern Strategist, Marketing Psychology and Brand Managers1 more

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Eric Sforza: This article was just in The Economist - Why consumers balk at companies’ efforts to rebrand themselves MoreThis article was just in The Economist - Why consumers balk at companies’ efforts to rebrand themselves http://goo.gl/vCSzN
70 weeks ago
williams popoola: Having a total overhaul of a brand could actually do more damage than good. There might be compelling reasons to embark on rebranding but it could ...MoreHaving a total overhaul of a brand could actually do more damage than good. There might be compelling reasons to embark on rebranding but it could be counterproductive if its not properly handled. This is because humans generally detest change and naturally view it as distruptive. The solution to me is having a phased rebranding exercise. UPS is a good example of this, the company's brand identity has been undergoing periodic and subtle changes. Alries has a very good write up on this on his site
70 weeks ago
 
Ava St. Claire Hello All, I'm an Interior designer looking to integrate interior design with the process of branding. Are there any firms out there that already do this for their clients? Do any of the firms work with architects or interior designers when they are designing their stores/restaurants?

70 weeks ago from Brand Managers

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Allison Cheston: Ava, that sounds great. Please keep me posted on your progress.
70 weeks ago
Ava St. Claire: Will do.
70 weeks ago
 
Andrei Hancu Along with two other colleagues, we're currently shaping a solid mission statement for my company. Since I haven't done this before and all my inspiration comes from online research I thought I'd ask for some input on which steps are necessary to take in ensuring one creates a valuable and representative corporate mission statement. Looking forward to gaining valuable feedback/insights on the matter.

79 weeks ago from Brand Managers

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Andrei Hancu: Thank you for the input!
78 weeks ago
Kate Hutchinson: @Sara That is such a wonderful definition. Thanks for sharing that!
78 weeks ago
 
Elysa Rice I'm speaking for a local meetup group tonight on Keeping Your Customers Happy Using Social Media. I read an interesting article this weekend (Opinion: Customers want relationships, not low prices http://ln-s.net/7oBE) as a customer how have you seen businesses use social media to keep you loyal? And as a marketer/community manager what have you found works in social media engagement for your customer base?

83 weeks ago from Brand Managers, Community Managers, Social Media Marketers, PR & New Media and Dallas Texas3 more

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Melissa Breau: While this isn't an example digitally, I think it builds on Rebecca's point that there is a certain parallel that can be drawn between the "real ...MoreWhile this isn't an example digitally, I think it builds on Rebecca's point that there is a certain parallel that can be drawn between the "real world" and online.

My favorite personalized experience is always places that remember me. There are two local businesses I frequent - one is a laundromat where the owners, an older Spanish couple who don't speak much English, work the counter themselves. They always say hi and the gentleman tends to fall asleep watching tv in the corner. I feel good about supporting a small local business and find him endearing.

The other place I frequent is a corner store where I occasionally buy breakfast. They've memorized my order. I walk in, say Hi and can order the usual... it makes me go back again and again rather than trying the place across the street that offers the same options.
83 weeks ago
Elysa Rice: you both make good points. It's not necessarily the online social media that makes customers feel important. I also have a place I go to ...Moreyou both make good points. It's not necessarily the online social media that makes customers feel important. I also have a place I go to frequently because they know my name and my order. I live in an area where restaurants are a dime a dozen. I think there are 4 thai places with 5 miles of my apartment but I feel guilty if I don't go to the one where they know my name. I do think though that social media can allow brands to carry some of this feeling online. I recently had a large brand tweet me in response to a 4square checkin at their location. All they said was "hope you and your mom enjoyed lunch today. what did you get?" -- very simple but it worked (for me). I'll be back.
82 weeks ago
 
de Pace Join me in VIADEO like more of 30 millions of professionals : http://www.viadeo.com/en/profile/de-pace.william

83 weeks ago from Brand Managers

 
Cameron Plommer I have a blog, http://howtobeextraordinary.com and a website for a consulting business I want to start, http://cameronplommer.com. I am thinking about combining the two together -- taking the copy from cameronplommer.com (hire me pages and what not) and putting it on the blog, making it more of a business and not a blog. I would then use cameronplommer.com for an online resume type thing, I guess... Thoughts, opinions?

88 weeks ago from Wordpress Bloggers, Blogging Ideas, Entrepreneurs and Brand Managers2 more

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Zachary Stark Jones: I'll play the foil and say that your proposal doesn't sound that extraordinary ;)
88 weeks ago
Ben Donahower: if the purpose of the blog and consulting site have synergies, aside from you being the force behind both, i'm a vote against combining.
87 weeks ago
 
Monica O'Brien Hi everyone! We read about how traditional media outlets are struggling to sell ads and digital media is the new way to reach your audience. My question is: What is the biggest challenge you face with marketing your products or services online right now?

104 weeks ago from Social Pollination, Advertising Professionals, Ask A Coach, Brand Managers and Government and Public-Sector3 more

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Kevin Garcia: Olivier Blanchard recently reposted a fantastic and slideshare presentation on measuring ROI for digital (and social) media: MoreOlivier Blanchard recently reposted a fantastic and slideshare presentation on measuring ROI for digital (and social) media: http://kgcr.co/dhMLLc
94 weeks ago
Kerry Kyd: I just facilitated a session with some pretty heavy hitters in digital advertising earlier this wk. There seem to be 2 major challenges: 1- sloppy ...MoreI just facilitated a session with some pretty heavy hitters in digital advertising earlier this wk. There seem to be 2 major challenges: 1- sloppy planning- people think that on-line marketing has different rules to traditional planning. It still requires great ideas, excellent execution, relevant content...In fact probalbly more than ever, because opting out is really a click away
2: marketers not truly comminiting to getting this right. On-line needs longer term planning to stretch the idea out over time & resource to keep a high qual chatter going
94 weeks ago
 
Gen Y Guru Observation: I think that Apple will start to lose its brand luster with the ipad. After being so loved these past few years with their laptops, ipods, and iphone's, the ipad will stop making their company " Young apple against the pc world" and become the very thing that they "hate" another microsoft. All techie hipsters will start to file out and go to rival companies, once they finally get their act together. What are your thoughts?

111 weeks ago from Brand Managers

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: Im going to have to disagree. The ipad has reached 1 million sold months before the iphone hit that landmark. Apple's dominance, first of the ...MoreIm going to have to disagree. The ipad has reached 1 million sold months before the iphone hit that landmark. Apple's dominance, first of the music industry through itunes, and now of the publishing industry through the ipad and app stores, will only continue.
Their biggest downfall lies in the health of Steve Jobs.
106 weeks ago
Gen Y Guru: Does anyone else agree with me? It seems that after the iphone4 antenna problem, people are starting to become annoyed with apple. The Droid X ...MoreDoes anyone else agree with me? It seems that after the iphone4 antenna problem, people are starting to become annoyed with apple. The Droid X and HTC's line of phones are quickly gaining on iphone
94 weeks ago
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