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Advertising Professionals

For anyone in (or seeking to break into) the advertising industry and a place to discuss great campaigns, best agency's to work for and emerging industry trends.

Network Leader: Emily Ma
Groups > Advertising Professionals
 
Dana Leavy Hey there aspiring entrepreneurs and creative freelancers! Thinking about flying solo, i.e. leaving the 9 to 5 and starting up your own business? Tune in to our interactive webinar on 2/22: Going from Employee to Entrepreneur: Breaking Free from the 9 to 5. We'll be talking about why now is actually a great time to start a business, and how to actually create more job & financial security for yourself doing so. Check it out! http://aspyresolutions.com/smallbiz-webinar/

1 week ago from Advertising Professionals, Career Changers, Freelancing, Youth Entrepreneurship and Entrepreneurs3 more

 
TOP IDEA: Allison Cheston At the risk of repeating myself, I am interviewing college grads up to age 30 who were not that engaged in high school and college but have blossomed in their careers. Are you someone like that? Would you like to be interviewed for my upcoming book? If so, please let me know if you will spend a half hour by phone with me. Career advice included, gratis! Allison@allisoncheston.com

53 weeks ago from Career Changers, Career Rocketeer, Advertising Professionals and Ask A Coach2 more

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Suzanne Kaplan: Allison,
I just saw this and wow, you are doing something AMAZING. Long story short, I'm volunteering at an alternative type of "school." When ...MoreAllison,
I just saw this and wow, you are doing something AMAZING. Long story short, I'm volunteering at an alternative type of "school." When is your book coming out? This will be a great resource to promote on our website for prospective parents.

Sincerely,

Suzanne Kaplan
5 weeks ago
shane wrne: this is good
4 weeks ago
 
Dana Leavy I'm looking to hire a senior-level account manager or supervisor in Chicago with experiential marketing background. Good grasp on the multicultural/diverse markets, and ideally experience with clients in consumer/retail/liquor. Small creative agency in Chicago that caters to Fortune 500s & has additional offices in LA & NYC. $85-100K If interested, reach out to me @ dana@tangerine-watson.com.

5 weeks ago from Advertising Professionals, Interactive Design, Brazen Careerists on Twitter, PR & New Media and Web 2.03 more

 
Andrea V. Lewis [Blog Post] Watch It: The Greatest Movie Ever Sold. Because It's Probably The Most Meta Movie Of All Time http://goo.gl/fb/31jFM

9 weeks ago from Advertising Professionals

 
TOP IDEA: Dwayne Waite Jr Hello All- I'm looking at the perception of advertising in society. It would help me out immensely if you could take 5 minutes to answer this survey for me! I'll be sure to post the results upon completion. https://www.surveymonkey.com/s/Adsociety Thank you so much!

9 weeks ago from Advertising Professionals and I am Gen Y

 
Dana Leavy My colleagues at Tangerine-Watson are conducting the first-ever national study of diversity practices in the ad industry, and are seeking feedback from ad industry professionals. They'll also be giving away a couple of career coaching sessions to 1 participant. Share your story! http://tinyurl.com/bn5rwge

10 weeks ago from Advertising Professionals, Copywriters, PR & New Media, Generation Y Marketers and Web 2.03 more

 
Dana Leavy Hi everyone - colleagues of mine over at Tangerine-Watson diversity staffing are conducting the advertising industry's first-ever national survey of the attitudes and perceptions of professionals from various backgrounds and ethnicities. We've gotten some great response, and want to invite you to share your feedback for a chance to impact the ad industry (and perhaps win an iPad or career coaching session in the process). To learn more about the Impact Study visit http://tinyurl.com/bn5rwge

11 weeks ago from Advertising Professionals, PR & New Media, Copywriters, Social Media Marketers and Interactive Design3 more

Regina Richardson: I just took the survey...shouldn't it be interested in responses from those of us who've never worked in/around/with an ad agency, when dealing ...MoreI just took the survey...shouldn't it be interested in responses from those of us who've never worked in/around/with an ad agency, when dealing with perceptions? I didn't get asked anything once I answered "no, never worked witn an ad agency". :(
11 weeks ago
Dana Leavy: The agency doing it does cater specifically to the ad world, but that's still good feedback, and I'll relay it! Thanks for taking the time anyhow ...MoreThe agency doing it does cater specifically to the ad world, but that's still good feedback, and I'll relay it! Thanks for taking the time anyhow Regina - appreciate it!
11 weeks ago
 
Dana Leavy Seeking Account Directors, Account Supervisors and creatives for several ad and marketing agencies in NYC - if you're in the market, please check out the updated job board, or pass along to someone who might be a fit! http://tinyurl.com/3mbf59g

14 weeks ago from Advertising Professionals, PR & New Media, Brazen Careerists in New York City and Interactive Design2 more

View 16 older replies

Kenji Crosland: @Zachary - I get what you mean. I too prefer the brief summation of the idea. Perhaps they could add a user preference feature that leaves it up ...More@Zachary - I get what you mean. I too prefer the brief summation of the idea. Perhaps they could add a user preference feature that leaves it up to the user whether or not he/or she would like to filter some content and not others.
92 weeks ago
Zachary Stark Jones: I'm so glad that, in my previous post, I wrote
"I'm rallying for a posting style that is self-contained to the network, with a link to a ...MoreI'm so glad that, in my previous post, I wrote
"I'm rallying for a posting style that is self-contained to the network, with a link to a expanded version of the idea"

I think when we're used to shotgun conversations we can miss the humanity of a dialogue.
92 weeks ago
 
Kate Davids I finally got my company phone - a blackberry torch! However, though it's nifty and I like it, I'm wondering why blackberry is the corporate phone. Surely by this point it makes no difference? Thoughts?

17 weeks ago from Brazen Careerists in New York City, Graduate Students, Ogilvy & Mather Worldwide, Inc., Advertising Professionals and Internet Marketers3 more

JRandom42: The company probably got offered a heck of a deal from their cellphone carrier for the Blackberries. That's how it tends to work.
16 weeks ago
 
Dana Leavy Please help my colleagues at Tangerine-Watson in conducting the first-ever national survey of professionals of color in advertising to uncover the most effective strategies and best practices toward future talent development initiatives. As a thank you will be entered in a drawing to win an iPad or free career coaching session. http://tangerine-watson.com/impact

19 weeks ago from Advertising Professionals and PR & New Media

Erica Conway: Is there a password? I currently work with a few initiatives in the Milwaukee area to increase the diversity of the creative industry. I'm ...MoreIs there a password? I currently work with a few initiatives in the Milwaukee area to increase the diversity of the creative industry. I'm really interested in this survey and the work Tangerine-Watson is doing.
19 weeks ago
Dana Leavy: Thanks Erica - no password. I know it asks for one, but you can just hit the button and it will bypass it. Appreciate it! :)
19 weeks ago
 
Dana Leavy Evaluating your competition as an entrepreneur or job seeker is natural, but it's easy to fall into the trap of looking at the surface, evaluating what they're doing & wondering, "well why aren't I there yet?" I see this a lot in job seekers & entrepreneurs. It's okay to compare ourselves, but it's important to look at our own unique marketable skills & value versus what we think is working for someone else. What has been your experience? Some additional thoughts: http://tinyurl.com/3uebxej

20 weeks ago from Entrepreneurs, Freelancing, Inspiring Leadership, Advertising Professionals and Brazen Careerists in New York City3 more

Kate Davids: I think a lot of people forget to look at how long it took those competitors to get to where they are. Yes, you may be doing everything right, but ...MoreI think a lot of people forget to look at how long it took those competitors to get to where they are. Yes, you may be doing everything right, but that does not mean you'll get that dream client/job/connection/whatever tomorrow. It may have taken your competitors and peers years to reach that point!
19 weeks ago
Dana Leavy: Absolutely - it's easy to look at what's on the surface and use that for comparison. And many times you'll find that to be true - a lot of time, ...MoreAbsolutely - it's easy to look at what's on the surface and use that for comparison. And many times you'll find that to be true - a lot of time, effort and trial and error to get to that place of success. Thx!
19 weeks ago
 
Kate Davids So I'm moving to New York. I need to find a flat. Any suggestions (other than Craigslist!) on how to do that?

24 weeks ago from Brazen Careerists in New York City, Multilingualism Enthusiasts and Advertising Professionals1 more

View 1 older reply

Thelma: Create a message with what you are looking for and send it to anyone you know who may know someone in New York. Just find a month to month room, ...MoreCreate a message with what you are looking for and send it to anyone you know who may know someone in New York. Just find a month to month room, then once you are settled with your job and what areas you like in NYC, search for something more permanent.
23 weeks ago
Kate Davids: Thank you for your help! I managed to find a place in Manhattan for at least the first 6 months, which is about what I'll need to figure out where ...MoreThank you for your help! I managed to find a place in Manhattan for at least the first 6 months, which is about what I'll need to figure out where I want to live next.
19 weeks ago
 
Dana Leavy When you work for yourself, as a freelancer, small business owner, etc., it can be easy to let time get away from you or lose your motivation or train of thought to outside distractions. Sometimes just a slow day is enough to deter progress. As entrepreneurs or others who work from home/independently, when do you find yourself most vulnerable to slowdowns in productivity, and what do you do to counteract it?

20 weeks ago from Entrepreneurs, Advertising Professionals, Freelancing and GenYJourney: Tips, Insights, Experiences For Young Professionals2 more

View 2 older replies

Daniele Cruciani: When I do not schedule my time with deadline and daily plan I easily become unproductive. I just make a schedule and make my best to stay on plan ...MoreWhen I do not schedule my time with deadline and daily plan I easily become unproductive. I just make a schedule and make my best to stay on plan and respect deadlines. I reschedule if I am earlier (or later)
20 weeks ago
Dana Leavy: @Kathy - definitely agree that while social media is a critical marketing component of some of our businesses, it can also be a detriment as ...More@Kathy - definitely agree that while social media is a critical marketing component of some of our businesses, it can also be a detriment as well!

@Nicole - agreed on both points! Though I find it just as important to surround myself with positive people, and people who kind of have the same energy going - coworking spaces are great for that.

@Daniele - I'm huge on scheduling things in blocks - I'm a visual person, so I live by my outlook calendar.

Great feedback - thanks everyone!
20 weeks ago
 
Dana Leavy I often hear from people about different side ventures they've started in addition to their full time jobs as financial safety nets. It's hard to trust in the "stability" of a full time job anymore. Myself included, some are going the way of self-employment, or creating additional income opportunities for themselves for more stability. If you're one of those people, what's worked for you? Some additional thoughts in a recent article I wrote: http://aspyresolutions.com/2011/08/career-stability/

24 weeks ago from Creating a Life You Love, Advertising Professionals, Brazen Careerists in New York City, Career Changers and Entrepreneurs3 more

View 23 older replies

Shelly Pleasant: In addition to a full time job, I also started 2 side businesses. My motivation however was not stability it was being able to control my own ...MoreIn addition to a full time job, I also started 2 side businesses. My motivation however was not stability it was being able to control my own future and the future of my children. I was finding it increasingly difficult to be available for my family while working in "corporate america". Now, my businesses take a lot of work and time, however I can work at times that work for my family. Often I am doing things at midnight, but I would rather do that then punch a clock at a 9-5. Im glad I made the choices that I did, it has worked out and benefited me in more ways than one
23 weeks ago
Dana Leavy: @Stephey - that is GREAT advice! Sometimes entrepreneurs, or even non-entrepreneurs, don't understand or have that confidence around what it is ...More@Stephey - that is GREAT advice! Sometimes entrepreneurs, or even non-entrepreneurs, don't understand or have that confidence around what it is they do, what they can bring to the table for the audience they're trying to reach. It's something you struggle with initially going into business for yourself, in particular. But once you really tap into that it's invaluable. Thanks!
23 weeks ago
 
Dana Leavy Seeking a mid or senior-level copywriter for LA-based ad agency to work on very high-visibility brand. This role calls for someone with knowledge of international markets (Europe or Asia), as it will focus around taking the brand's US presence and working with international agency teams to take existing campaign ideas and effectively translate them into campaigns appropriate for individual international markets. Salary up to $175K depending upon experience. Contact dana@aspyresolutions.com.

25 weeks ago from Copywriters, Advertising Professionals, Web 2.0, We're Hiring and Professional Writers and Editors3 more

 
Andrea V. Lewis Does anyone know of a way to confirm if geo-targeted ads are running properly? Previously, we've only requested a 'live test page' from the publisher's that were geo-targeting prior to launch. I'm looking for a more pro-active way to QA units we've bought once the banners are live.

26 weeks ago from Advertising Professionals

 
Dana Leavy What have you done to rebrand yourself for a new career when you lack experience on your resume? In my experience, one of the best tactics is increasing your visibility by positioning yourself as a subject matter guru in your desired field. Thought leaderships (blogging, discussions, idea and content sharing) is at the top of my list. Some other ideas around the importance (and how to) of rebranding yourself: http://tinyurl.com/3pfxrkb

28 weeks ago from Career Changers, Brazen Careerists in New York City, Advertising Professionals, Generation Y Marketers and GenYJourney: Tips, Insights, Experiences For Young Professionals3 more

View 12 older replies

JRandom42: @Jonathan, all I have to say is, Social Media Expert=Y2K Expert.
27 weeks ago
Kate Davids: I would simply add that calling yourself a guru is never a good idea. That is a title that is given, not claimed. But if you participate in the ...MoreI would simply add that calling yourself a guru is never a good idea. That is a title that is given, not claimed. But if you participate in the dialogue, as Dana is suggesting, in many industries you will make good connections that will lead to employment. That is how I did it (just got my post-graduation job yesterday. Super stoked!).

However, I would also say that in many places volunteering can lead to excellent experience. I was the PR manager for a 14,000 person convention, dealing directly with many TV and movie stars and their agents. I was unpaid. It was technically volunteer. If you keep your eyes out for opportunities like this, or blatantly create them, you'll be ahead of the other job seekers.
27 weeks ago
 
Dana Leavy There's much information out there on how to conduct your job search, it's hard to know where to start, who to follow and what to trust. The 'experts' can give you a great 'jumping off point', but how you integrate the information is what makes a difference. I've found it comes down to understanding your motivations for change, utilizing the right resources and taking the right steps to make it happen. How do you process all of the information? Some thoughts: http://tinyurl.com/4ysne4f

29 weeks ago from Career Changers, Career Rocketeer, Advertising Professionals, Creating a Life You Love and Brazen Careerists in New York City3 more

 
Dana Leavy Seeking a few good creatives for cool jobs - can you help? 1) Jr Copywriter with pharma experience (NYC) 2) Traffic Manager with pharma experience (NYC), 3) Art Director - trad. or digital ($100K - NYC), 4) Copywriter fluent in Korean or Mandarin ($100K - location open), 5) Creative Director w/Experiential background (NYC). If you can recommend anyone (including yourself!) please visit http://www.aspyresolutions.com/job-board or contact dana@aspyresolutions. Thanks in advance!

29 weeks ago from Advertising Professionals, Brazen Careerists in New York City, Copywriters, Interactive Design and Web 2.03 more

 
Dana Leavy When I was a full time recruiter for the creative industry, I was adamant about meeting each one of my candidates face to face so I could understand their career objectives, and get to know them as a person. Now with so much technology out there to facilitate the hiring process, recruiters and candidates have more options for building those relationships. As job seekers, how do you prefer to manage your relationships with recruiters - phone, face to face, email, Skype, even social media?

31 weeks ago from Advertising Professionals, Career Changers, Career Rocketeer, Brazen Careerists in New York City and I am Gen Y3 more

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Dana Leavy: Great points Jason. A good way to look at it is also how I like to help people take perspective on networking. Sometimes it's not an immediate ...MoreGreat points Jason. A good way to look at it is also how I like to help people take perspective on networking. Sometimes it's not an immediate pop, but the idea is to create and continue to grow a relationship with someone, and continue to stay in touch with the objective of staying on their radar. Whether it's a recruiter, or a hiring manager you met at an event, keeping the relationship going and staying on their radar positions you as someone who's interested and qualified for any opportunities that might come across their desk. That way, when they do, and they need to be filled immediately, they think of you and reach out.
30 weeks ago
Edward Antrobus: @Jason, you make a good point which leads to a major reason why recruiters get such a bad rep...they act like they are working for the candidate ...More@Jason, you make a good point which leads to a major reason why recruiters get such a bad rep...they act like they are working for the candidate when they really aren't.

And I don't think there is such a thing as a perfect placement. Some things are better fit then others. Same with trying to find the best candidate. As Voltaire said, Perfect is the enemy of good. I believe that in both the recruiting industry and the job market in general, people shoot themselves in the foot by passing over good opportunities, jobs, employees, etc trying to find "better" ones that are really no guarantee of performing any better than the good.
30 weeks ago
 
Dana Leavy A conversation with a friend of mine who was let go from her job this week inspired a new idea for an article/discussion - How to explain in an interview that you've been fired or let go, and still position yourself as a desirable candidate. It's all about being able to steer the conversation back to your most marketable attributes and skills. Has anyone else had to handle that conversation in an interview? More on thathttp://www.brazencareerist.com/myfeed# here: http://tinyurl.com/64me9wa

32 weeks ago from Advertising Professionals, Brazen Careerists in New York City, Career Rocketeer, Job Resources and Career Coaching and Career Changers3 more

View 10 older replies

Diana Antholis: I agree about honesty. If you aren't honest, and you GET the job, it could always come back and bite you. Be short, direct, honest and then ...MoreI agree about honesty. If you aren't honest, and you GET the job, it could always come back and bite you. Be short, direct, honest and then continue the conversation about how awesome you are.
30 weeks ago
JRandom42: Reframing only works if the interviewer buys it. If they don't, any attempts to reframe a firing is just going to convince them that either you ...MoreReframing only works if the interviewer buys it. If they don't, any attempts to reframe a firing is just going to convince them that either you have no grasp of reality, or you don't care what consequences your actions cause.

And to Diana's point, if you aren't honest, in some cases, getting fired again could be the least of your problems.
30 weeks ago
 
Dana Leavy A lot of job seekers I speak to tend to forget that job searching isn't about getting X number of resumes out the door each day, and that there's an element of strategy to it. I describe it as 'diversifying your search strategy', really looking at where it makes sense for you to be expending your energy, time and efforts, working smarter instead of harder. I'm speaking more about this and offering some great tips in an upcoming webinar on July 12. http://aspyresolutions.com/upcoming-events/

32 weeks ago from Job Resources and Career Coaching, Career Rocketeer, Career Changers, Advertising Professionals and Young Professional Women (YPW)3 more

 
Dana Leavy Today is the first official day of summer! As a recruiter and career adviser, I typically saw a slow down in hiring during the summer months, due to vacation and other factors. Has the arrival of summer months affected the pace of your job search at all, either in the rate of response from employers, or in your own efforts?

33 weeks ago from Career Changers, Career Rocketeer, Advertising Professionals, Brazen Careerists in New York City and Job Resources and Career Coaching3 more

View 8 older replies

Dana Leavy: @Siyabonga - an internship is a great way to get the needed experience to make that transition from one type of work to another, not to mention ...More@Siyabonga - an internship is a great way to get the needed experience to make that transition from one type of work to another, not to mention build your contacts and gain solid recommendations. There's less of a barrier to entry as far as not having prior experience, because in most cases you're working for free in an internship. I also suggest refining your skills in that area by doing research and doing your own projects on the side. If you don't have prior work to back up your skills, your own work is a good way to showcase your skills and demonstrate that you understand how to do the core functions of the role.
32 weeks ago
Siyabonga Africa: Thanks Dana. I am planning on completing some projects in the next two months as a part of my internships and my masters degree.
32 weeks ago
 
Dana Leavy Roughly 57% of Americans utilize their paid time off that's part of their overall compensation package. And many companies don't allow you to roll it over, and it's lost at the end of the year. When that's the case, not taking your paid time off in hopes of advancing your "professional" or "dedicated" image is nothing more than leaving a big chunk of money on the table to be thrown away. What typically keeps you from taking a day off? http://tinyurl.com/3l3m922

34 weeks ago from I am Gen Y, Advertising Professionals, Career Rocketeer, Brazen Careerists in New York City and Young Professional Women (YPW)3 more

View 8 older replies

Adrianne Burke: I decided not to use my vacation time, and instead took it as payment when I recently left my job. It was nice because I instead took time off ...MoreI decided not to use my vacation time, and instead took it as payment when I recently left my job. It was nice because I instead took time off between my jobs, and still got a vacation.
33 weeks ago
Dana Leavy: I'm glad to hear many of you talk about your companies offering paid incentives for specified amounts of PTO. I think it's a good balance - don't ...MoreI'm glad to hear many of you talk about your companies offering paid incentives for specified amounts of PTO. I think it's a good balance - don't entice people not to take ANY by reimbursing for all of it, but also give something back for those who don't. Thanks!
33 weeks ago
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