Generation Y

Generation Y is the generation born between 1981 and 2000. They are the largest of the four generations currently in the workforce, and they have been tagged as the next “civic” generation – poised to be the next great institution builders.

The media often paints Generation Y in a negative light – citing high job turnover and impatience with paying dues as negative Gen Y traits. But we know better. We know that Generation Y does not want to job-hop every two years; we know that Generation Y will be the most productive generation in the history of the workforce, and we know that the single best way to connect with Generation Y is to meet them on their turf – online.

If your company is interested in connecting with Generation Y online, please send an email to Kathleen Kurke at kathleen@brazencareerist.com