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Madeleine Lethaby Hey fellow Careerists! I'm interested to hear your thoughts on Facebook "Like" promotions. One of my clients is trying to increase their fan base on FB and Twitter so were thinking of creating a competition (1 yr program with a personal trainer) where people needed to click "like" to enter and encourage their friends to as well. The more friends who enter, the better chance of winning. SO MY QUESTION TO YOU: is this an effective or ineffective way to build a fan base and create loyalty?

74 weeks ago from Generation Y Marketers, Community Managers, New Media Marketing, Fit Freaks and Innovation and Trends Group 3 more

Jenn Pedde: It's a great concept. And that's the going method out there... create a contest to get "Likes" offer something related to your business. I do it ...MoreIt's a great concept. And that's the going method out there... create a contest to get "Likes" offer something related to your business. I do it for my job too. However, personally, I *rarely* click on any "Like" for facebook anymore, b/c I don't like the company's practices. I'm much more likely to participate in a twitter contest. (but that's just me).
74 weeks ago

: To simply build raw numbers, it'll work, but without a plan for what you'll do with them, what's the point? How will you track who's inviting ...MoreTo simply build raw numbers, it'll work, but without a plan for what you'll do with them, what's the point? How will you track who's inviting who.

And once you solve that problem, when people are signing up, how do you plan to create a connection that will keep them sticking around long after your promotion is over?

It doesn't strike me as a bad start for a plan, but in its current form it needs work.
74 weeks ago

Lindsey Sparks: I think it sounds like a good idea, as long as you have a solid plan for what you're going to do with these new fans. Is there a plan in place for ...MoreI think it sounds like a good idea, as long as you have a solid plan for what you're going to do with these new fans. Is there a plan in place for continuing to share information and for connecting with them more personally?
74 weeks ago

Stanley Lee: Seth Godin's article about loyalty may help you out more: MoreSeth Godin's article about loyalty may help you out more: http://sethgodin.typepad.com/seths_blog/2010/09/loyalty.html
74 weeks ago

Madeleine Lethaby: Thanks for your comments - really helpful!

Yes, we do have a communication plan in place once we have loaded the contest. It'll include a bunch ...MoreThanks for your comments - really helpful!

Yes, we do have a communication plan in place once we have loaded the contest. It'll include a bunch of content rich blog entries, videos, and guest contributors in regular bursts.

We have also appointed a Community Manager who will be monitoring comments/interations across all our channels (twitter, FB, blog, website, Youtube, etc) and will be highly engaged, personal, friendly and helpful!
73 weeks ago

Madeleine Lethaby: @Brian, yes good points. We will have a really nifty FB app which contestants will load when entering the comp. The app will track 'likes' and ...More@Brian, yes good points. We will have a really nifty FB app which contestants will load when entering the comp. The app will track 'likes' and friend's 'likes' which is simple to monitor.

As mentioned before, we have a plan wrapped around this contest to keep members engaged post contest.

Thanks!
73 weeks ago

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