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Ryan Healy John Mayer says Twitter is overrated, Tumblr is the future of Social Networking because it's about intelligent conversation http://bit.ly/diKKRx. he makes a great point. Anyone else notice that Twitter is getting very crowded? Too much noise, too little substance.

93 weeks ago from Social Media, Social Media Marketers, User Experience, Entrepreneurs and Upstarts!3 more

Brice: I remember something being "... an opiate for the masses."

I agree with too much noise, too little substance.

Facebook is being overrun by ...MoreI remember something being "... an opiate for the masses."

I agree with too much noise, too little substance.

Facebook is being overrun by games (data miners), what happened to the lean, fun website we had in 2005 - 2006?

Eventually, as the sites get smug and turn into circuses, the users will leave, and go back to the off-line world... real life.

Or a niche site like this, with self moderation, will flourish.
93 weeks ago

Ron Michael Zettlemoyer: Funny, I don't use Tumblr or know anyone who's close to me who does or even see a need for it in my life. It's true there is a hell of a lot of ...MoreFunny, I don't use Tumblr or know anyone who's close to me who does or even see a need for it in my life. It's true there is a hell of a lot of noise on Twitter, but it's easy to filter out. I just follow a few select people who are interesting.

I think what's important is not Twitter but microblogging. I think the future is decentralized microblogging:

http://jeffsayre.com/2010/02/24/a-flock-of-twitters-decentralized-semant...

Microblogging and blogging and even email are great tools, and blogging and email are already decentralized. But we seem stuck on Twitter as the only place to microblog. It's like having just one phone company again and not a very reliable one at that.

I don't think Twitter is blind to this inevitable future either, based on their purchase of Tweetie. In a decentralized environment it's the clients that will be important, not the provider. (just as it hardly matters what your email provider is)

93 weeks ago

Jason Mollica: Ryan, this was good read. I see where he is coming from, but I didn't always feel Mayer provided substance in his tweets (I follow him on ...MoreRyan, this was good read. I see where he is coming from, but I didn't always feel Mayer provided substance in his tweets (I follow him on Twitter). I concur with Ron's sentiment: it's easy to filter out who/what you don't want. It's like listening to the radio; if you don't like the music change the channel.
There's a ton of substance on Twitter... and I find it daily. It's just a matter of realizing what is valuable in your feed. Those who don't provide value to you, unfollow them.

93 weeks ago

Ryan Healy: Great points. I think Twitter serves a purpose and that purpose is not intelligent, thoughtful conversation. If you want substance you should go ...MoreGreat points. I think Twitter serves a purpose and that purpose is not intelligent, thoughtful conversation. If you want substance you should go somewhere else (like Brazen!) if you want a link discovery tool that supplements search, go to Twitter.
93 weeks ago

Lance: I dropped Twitter about 4 months ago because it was 99% static and 1% signal. I use Fb and LinkedIn now.
93 weeks ago

Rebecca Thorman: I've never fully understood Tumblr and think it's a niche network. I think we'll see more niche networks instead of networks that cater to the ...MoreI've never fully understood Tumblr and think it's a niche network. I think we'll see more niche networks instead of networks that cater to the masses - that's just not how people operate now.
93 weeks ago

Angie Roach: I've tried Tumblr, Twitter, Facebook and blogs and honestly, they each have their place. I had a hard time distinguishing between Tumblr and my ...MoreI've tried Tumblr, Twitter, Facebook and blogs and honestly, they each have their place. I had a hard time distinguishing between Tumblr and my blog - although I love Tumblr for inspiration so I agree with the niche network piece. No matter what network you join you can only spend so much of your time trying to decipher what is valuable and what is fluff and I just don't have that time anymore and have cut down my daily participation on many of these other sites.

As for John Mayer - he is just pissed because he tried to control his image via Twitter, and yet his douchebagery still came through and he is pissed he cannot control that - therefore he criticizes the entire platform. Spoiled child who cannot play the sport so instead of learning how to use it better, just says the entire sport is dumb.
93 weeks ago

Elysa Rice: What I find funny is, I have both Tumblr & Twitter and I think they both serve a unique purpose and I get a lot more intellectual content (via ...MoreWhat I find funny is, I have both Tumblr & Twitter and I think they both serve a unique purpose and I get a lot more intellectual content (via links) through twitter than I do tumblr. Tumblr is a lot of "life is happy" quotes and music sharing - not much original content.
93 weeks ago

Sean Masters: Most social media outlets - and Tumblr is no exception - are very much alike in all regards. Case in point:

"open a Tumblr account, follow me, ...MoreMost social media outlets - and Tumblr is no exception - are very much alike in all regards. Case in point:

"open a Tumblr account, follow me, repost my blog and then add to it. I’ll follow you back. Agree or disagree, lionize or demonize, but for God’s sake, be original."

Now, as an exercise, replace "Tumblr" in the above quote with Facebook, Twitter, BC, LinkedIn, or any other social network you can think of.

The author appears to be saying little more than "I don't like X so I'm going to use Y. You should do the same because I really, really don't like X and Y is really super cool, and of course Y is where all the smart people hang out". I can't roll my eyes hard enough.
93 weeks ago

Kyle Hendrickson: I really can't stand John Mayer outside of his music. As a person, he continually comes across as a self-important, sexually obsessed and ...MoreI really can't stand John Mayer outside of his music. As a person, he continually comes across as a self-important, sexually obsessed and incredibly childish brat who is out to do nothing but benefit himself and due damage control every time he says or does something stupid.

Granted, you could say we're all looking out for number one, but what has Mayer done to involve himself self-sacrificially in the lives of others? If anything, twitter, tumblr, and every other outlet he shares his bile and brain poop with is a place where he finds a great deal of his own validity and self-worth, which is sad considering he's such a talented musician.

I honestly do think it's lonely at the top which is why I'd never want to be in his shoes.
93 weeks ago

Kyle Hendrickson: I just realized that I provided no feedback about tumblr or any other social media. I apologize. My distaste for Mr. Mayer's public persona ...MoreI just realized that I provided no feedback about tumblr or any other social media. I apologize. My distaste for Mr. Mayer's public persona overcame me there.

All in all, I echo Angie.
93 weeks ago

Patrick Pho: Two things:

1. Twitter does have a lot of noise but it's so widely accepted now that it wins over Tumblr regardless of actual value (think ...MoreTwo things:

1. Twitter does have a lot of noise but it's so widely accepted now that it wins over Tumblr regardless of actual value (think betamax vs. vhs & blu-ray vs HD DVD)

2. It's hard to compare Tumblr to Twitter because Tumblr doesn't have all of the social interaction of Twitter

I don't think that Twitter is overrated, but there is a lot of noise- noise that happens to a lot of social media platforms as they grow.

93 weeks ago

Destination Worcester: I tend not to be influenced by "star power". As far as noise goes, the great thing about Twitter is YOU choose who to listen to, if you're ...MoreI tend not to be influenced by "star power". As far as noise goes, the great thing about Twitter is YOU choose who to listen to, if you're getting noise cut it out of your feed and follow those who provide you with the content you are looking for.
93 weeks ago

Devin Chasanoff: First of all, since when did we start listening to John Mayer regarding social media trends? Because we all know he's such a social media ...MoreFirst of all, since when did we start listening to John Mayer regarding social media trends? Because we all know he's such a social media Guru...

Next, Tumblr is awesome, so if you don't have an account, get one! It's a mix between Twitter and Wordpress, where you can literally create a blog post as easily as you can Tweet something. The beauty of it is that you can add a "Share to Tumblr" link in your bookmarks, so the site you're on doesn't even have to have a retweet button. The best part is that you can auto-tweet everything you share to tumblr, like I do.

With that being said, I don't think this makes Twitter obsolete or anything like that. Because of Twitter's 140 character limit, you can really get a cursory overview from a ton of different sources. I personally follow friends, news sites, Mashable, branding experts, etc. I kind of use Twitter as an RSS that's created by real people.

On Tumblr, conversely, people can post a ton of information in each post, so only following a few people would probably be best- I do my favorite Twitter users and others.

Overall, I think they each have their places, and I don't think either one of them is going anywhere for quite some time.
93 weeks ago

Lorain M. Mendleson: I like Twitter because it's easy to use, I can choose who I "listen" to, and can, to some degree, control who listens to me. My Twitter network ...MoreI like Twitter because it's easy to use, I can choose who I "listen" to, and can, to some degree, control who listens to me. My Twitter network has a great deal of substance and I find great value in much of the information I receive there. I have two accounts on Twitter - one for my personal network and another for my business. I don't follow a lot of people and I don't have a lot of followers; I don't see the need.
93 weeks ago

Sadya Siddiqui: has anyone checked out Threadless? i just heard abt it from someone who is doin a workshop on social media
93 weeks ago

Ron Michael Zettlemoyer: Threadless the t-shirt company? Yes, I've been a fan of theirs for years. Great company with great products. Their site itself was a good ...MoreThreadless the t-shirt company? Yes, I've been a fan of theirs for years. Great company with great products. Their site itself was a good social media site before most people even knew what social media was; and they've expanded well into other platforms like Facebook and Twitter.

http://www.readwriteweb.com/archives/video_threadless_on_building_brand_...
93 weeks ago

Zachary Stark Jones: I think there's an innovation to be made by integrating the various social media feeds based upon content length and format. Twitters brevity / ...MoreI think there's an innovation to be made by integrating the various social media feeds based upon content length and format. Twitters brevity / byte-ish dimension makes it great for quick snips and inserts - like text messaging. It has a place, but maybe as a (necessary) bindery for other media moreso than stand-alone. This comment could have been 2 tweets long, but not one.
93 weeks ago

paulmacp: Say “it” in a sentence: Twitter
Say “it” in a paragraph: Tumblr
Elaborate on “it” in your blog.

Have all three link up the food chain ...MoreSay “it” in a sentence: Twitter
Say “it” in a paragraph: Tumblr
Elaborate on “it” in your blog.

Have all three link up the food chain Twitter-->Tumblr-->Blog (your personal information hub)

Facebook, LinkedIN and Brazen should also link back to your central hub (your blog).

From my perspective these are all tools to market my thoughts and ideas. My blog is the center (my sun) of my information system (like a solar system). Blog posts, Tumblr articles, tweets all radiate out from my center but Facebook, LinkedIN and Brazen are self contained (Planets if you will) that still orbit my information hub (Sun).

93 weeks ago

Ryan Healy: Great discussion, everyone! I think you guys are right that they both have a place, and neither of them will be going away any time soon. Where ...MoreGreat discussion, everyone! I think you guys are right that they both have a place, and neither of them will be going away any time soon. Where you spend more time probably depends a lot more on your interests and if you want to have in depth conversation on a platform or if you would rather find all kinds of great conversations via shared links.

I'm with you all that there is no reason we should be listening to John Mayer about social media, but you know what happens when celebrities start endorsing social media products...that's when they really start to take off.
93 weeks ago

Ric Hayman: Just an observation: Twitter is as noisy and crowded and as useless as YOU let it be ... if there's too much noise, cull some of the people or ...MoreJust an observation: Twitter is as noisy and crowded and as useless as YOU let it be ... if there's too much noise, cull some of the people or bots you're following. You're in control, folks! I'm following less than 1000 on Twitter, and I get a LOT of useful stuff (business-related as well as personal) from it - but I "garden" regularly in my follow/follower lists.
That said - I think Tumblr (or Typepad's equivalent) and Twitter and blogs and forums ALL serve different (if occasionally overlapping) purposes, and all can be put to good use - again, it's what works for you. On the other hand, Facebook is only useful to me for keeping in touch with family - otherwise it's a walled garden, a closed ecosystem and it's trying to be the Web for it's own monetisation purposes ...
93 weeks ago

Jessica Schanberg: I guess I've never totally understood the purpose of Twitter since no one seems to be listening to one another. It seems completely narcissistic. ...MoreI guess I've never totally understood the purpose of Twitter since no one seems to be listening to one another. It seems completely narcissistic. The Brazen network, to me, is a much better use of my time and energy.
93 weeks ago

paulmacp: @jessica all social-media without exceptions are tools. If you don't have any goals, expected outcome for that tool… then it is very difficult to ...More@jessica all social-media without exceptions are tools. If you don't have any goals, expected outcome for that tool… then it is very difficult to see a use for that tool... any tool (blog, brazen, facebook, twitter, et al). Every social-media tool has a level of narcissism to it. To some degree the very act of having any online presence, even if it is limited to other people's comment streams is "LOOK AT ME... SEE WHAT I HAVE TO SAY! ... MY OPINION HAS VALUE! (even if it is only me that thinks so)"
93 weeks ago

Ashley Evans: I have no clue how to use Twitter. Tried it once but didn't have much success. Twitter and me just are not very good friends.
93 weeks ago

Dean Soto: I've met some great people on Twitter. Just as Paul mentioned, Twitter is a tool. If you don't use it correctly it's worthless. I use it to ...MoreI've met some great people on Twitter. Just as Paul mentioned, Twitter is a tool. If you don't use it correctly it's worthless. I use it to network with local businesses. There are a lot of small businesses that attend Tweetups. It's a free way to network in person and maintain the relationship via Twitter later on.
93 weeks ago

: Firstly, we need to accept that there are no rules. People use different social networks for different reasons and nobody can say they are wrong ...MoreFirstly, we need to accept that there are no rules. People use different social networks for different reasons and nobody can say they are wrong in the way they use it. My kids for instance use Twitter to message mates I don't.

As a celeb John Mayer will probably use twitter in a different way from me, a PR practitioner.

He said "Finding out in 140 characters what a stranger has to say about you...." so this suggests he is using twitter in part to monitor people's comments about him, just as people with a responsibility for a brand (including a personal brand) should be.

For a celeb though I suggest it is different. Most are driven by ego and want to see nice things said about them. If they move away from twitter because they can't answer the questions that Mayer poses

"Who are you, stranger? What do you stand for? What do you like, and if it’s not me, then what does move you? What DO you look up to? Once I find that out, I’ll know how disappointed I should be."

Then I don’t think it will matter that much. I would suggest however that if you have responsibility for a brand then you should at least be monitoring twitter if not actually participating. We have all seen “twitter storms” develop because people were not monitoring what was being said about them, “sensing the mood” and responding appropriately.

With regards to “noise”, yes it can be noisy but you need to manage that in some way. I manage Twitter by using Hoot Suite, that is what works for me at the moment. I have tried Seesmic and Tweetdeck and used them both for a while. By using one of these apps you can segregate your streams. I have streams set up for family and friends, entertainment, clients, etc etc I also have twitter searches set up as streams. This cuts through the noise.

And as some of the previous posters have said, you are free to choose who you follow and who you don’t. If somebody follows me I will look at who they are, what they are saying and the frequency of their tweets before I decide whether to follow back. If they were a high volume tweeter then they would need to be saying something pretty important for me to follow.

93 weeks ago

Brice: Twitters problems stem from the mass media marketing blitz a few years ago, and everyone watching national TV and thinking it is the coolest thing ...MoreTwitters problems stem from the mass media marketing blitz a few years ago, and everyone watching national TV and thinking it is the coolest thing ever, never been done. They "borrowed" the Facebook status update and pushed it at a singular, mass level. Anything distilled down to one thing is pointless.

Does Mr. Mayer have a doctorate in psychology / sociology that we missed? Not that I know of. So his post, while a good piece of writing, is still opinion. In a few years, when Twitter becomes the MySpace of "web 2.0", we will look back and chuckle.

But, he does point out the feedback / approval. My favorite source for opinion is the NY Times, it would be crazy to have a Twitter-like system on the op-ed pieces. I think Twitter is a by product of "our" generations constant need of approval and praise.

The only reason I joined Twitter was to spite CNN and boost Ashton.

In terms of using Twitter as a networking tool, I would rather spend the time at work and in the local small business community making friends and helping people with my skills.

Again, a professional site like this with self moderation is the future of the internet; people want to know who they are communicating with and have a feeling of friends and neighbors.

I guess originality is good until you get chastised for it, it works if done slowly while building acceptance along the way.
93 weeks ago

Benjamin Jancewicz: John Mayer also says his penis is racist. MoreJohn Mayer also says his penis is racist. http://www.huffingtonpost.com/2010/02/12/john-mayers-penis-speaks_n_4598...

All that aside, though, the content is what you make it. If you find Twitter cluttered, it's probably your own fault. Defriend some people. Only post interesting things. The world is a noisy place, but it's not the world's fault.

93 weeks ago

Meghan Skiff: @jessica I took, come to Brazen Careerist for intelligent conversation.

@paul I think using your voice online to assert yourself and display ...More@jessica I took, come to Brazen Careerist for intelligent conversation.

@paul I think using your voice online to assert yourself and display that you have value is a beautiful thing..I never really understood the narcissism argument. For that matter, I'm so glad that so many people have chosen to speak up because I've learned so much from them.

As far as noise goes, I find Facebook to be the worst offender. It seems easy to turn the noise off on Twitter, but for me, Facebook is so much more cumbersome.
93 weeks ago

Meghan Skiff: correction "@Jessica I too, come to Brazen Careerist for intelligent conversation" hahaha long day! :)
93 weeks ago

: I can see where someone can say that Twitter is crowded but you can control who you're following and who follows you. Granted it's probably ...MoreI can see where someone can say that Twitter is crowded but you can control who you're following and who follows you. Granted it's probably different for someone like John Mayer who has thousands of followers and deals with public scrutiny anyway but I don't think Twitter and Tumblr are interchangeable. Granted I'm not too familiar with Tumblr, it's another tool to blog right?
93 weeks ago

Nelly Tonchev: I agree and the same strategy works for social networks in general, you can select which one to join to deal with social media oveload
92 weeks ago

Mark Birch: You could make the same argument about any media / communications outlet. However if you have the ability to filter easily enough, you get the ...MoreYou could make the same argument about any media / communications outlet. However if you have the ability to filter easily enough, you get the content that is relevant. It is all about building your content streams according to taste. The only other direction to go would be micro-communities where groups close themselves off to outside "noise". However, that would only stifle creativity, innovation and the diversity of thought that makes the Internet so valuable. We accept the noise as a consequence of the the value of connecting people on a global scale.
92 weeks ago

Gen Y Guru: Hey Ryan- I talked about this a few weeks ago. I agree that Twitter only has a limited lifespan. Twitter will be replaced by a facebook app that ...MoreHey Ryan- I talked about this a few weeks ago. I agree that Twitter only has a limited lifespan. Twitter will be replaced by a facebook app that is more innovative than twitter, simple as that. I haven't checked out Tumblr yet, but it seems to be a much better myspace, circa 5 years ago.
92 weeks ago

Ron Michael Zettlemoyer: Twitter replaced by a Facebook app! Things would be going from bad to worse. The internet is supposed to make things more open and democratic, ...MoreTwitter replaced by a Facebook app! Things would be going from bad to worse. The internet is supposed to make things more open and democratic, not closed and run by a few companies (Twitter, Facebook, Google, etc) with their own agenda. I'll predict that eventually both Twitter and Facebook will disappear, replaced by more open tools and platforms.
92 weeks ago

Sara Gallagher: I only recently began using twitter, and my biggest complaint is that it is extremely difficult to find and follow people I know. I do think the ...MoreI only recently began using twitter, and my biggest complaint is that it is extremely difficult to find and follow people I know. I do think the "micro-blogging" concept is interesting as a writing exercise (similar to "six-word memoirs") but brevity gets old fast.
92 weeks ago

Gauri Nawathe: Oh yes, I'm almost off Twitter because of that. People tweeting about how their cat got sick, how they are stuck in traffic jam, how they just ate ...MoreOh yes, I'm almost off Twitter because of that. People tweeting about how their cat got sick, how they are stuck in traffic jam, how they just ate ten hamburgers.... Who cares?!
92 weeks ago

Gauri Nawathe: @Sara: I have the same complaint. Can someone explain how do you go about finding people if you don't know their Twitter names?
92 weeks ago

Sean Masters: Don't blame Twitter for noise, blame those users who generate it. Nothing says you have to follow them!
92 weeks ago

: Sorry, but I don't think I'll be taking John Mayer's word on social media. Is this even the same John Mayer? Sorry, I don't make a habit of ...MoreSorry, but I don't think I'll be taking John Mayer's word on social media. Is this even the same John Mayer? Sorry, I don't make a habit of listening to bad music to know.

Anyway...

Twitter. Facebook. Tumblr. Bottom line, folks, these are all TOOLS. Like many have pointed out, there are people who are using a screwdriver to hammer in a nail with Twitter (metaphorically speaking), and then there are those who are using the screwdriver the right way. It's all about knowing the tool and how best to use it.

To those who complain about noise: you do know there's an unfollow option, right?
92 weeks ago

Ty Unglebower: There will always be noise. I thought Twitter was over rated when I first joined it back in February, and after a few months I realized I was ...MoreThere will always be noise. I thought Twitter was over rated when I first joined it back in February, and after a few months I realized I was right. It hasn't been all it was cracked up to be. But then again, no social media is. ALL of them are, or will eventually become over run by noise.
92 weeks ago

Daniel Hunt: I agree, even the way people are cooking is there
90 weeks ago

Chris Williams: Ryan,

I like the point. I feel that twitter may follow the path of TV and Email, at first people and advertisers loved it, but it soon became ...MoreRyan,

I like the point. I feel that twitter may follow the path of TV and Email, at first people and advertisers loved it, but it soon became nose. Twitter will just happen much fast then email! I wonder if they're invent a feature that will allow you to start blocking content you don't like?
90 weeks ago

Benjamin Atkinson: Do you see it evolving like email, where sophisticated filters and rules separate the substance from the spam?
90 weeks ago

Ryan Healy: I'm sure that sophisticated filters will come very soon. People are already filtering on their own, but to appeal to the masses it probably has ...MoreI'm sure that sophisticated filters will come very soon. People are already filtering on their own, but to appeal to the masses it probably has to be done directly on twitter rather than through third parties.
90 weeks ago

Benjamin Atkinson: I think you're right. I'm waiting for the app that will take all these streams and recommend relevant connections/conversations while I'm ...MoreI think you're right. I'm waiting for the app that will take all these streams and recommend relevant connections/conversations while I'm composing an email/blog post/outline for a book. Or, am I headed toward complete dehumanization and utter nihilism? Where's Albert Camus when you need him?
90 weeks ago

: I'm torn...Twitter is kind of usless, but so is John Mayer. I guess it's the old saying 'like finds like.'
89 weeks ago

Mike Ambassador Bruny: Is anyone else on Tumblr? I started using it, but really haven't built a following...yet.
86 weeks ago

Olga Garcia: All social media is as effective as you want it to be. I have a great rapport with the people I have built relationships through Twitter. It is ...MoreAll social media is as effective as you want it to be. I have a great rapport with the people I have built relationships through Twitter. It is always smart to have a strategy...no matter what vehicle you choose (says the Community Manager). Trust me...I have learned through my mistakes.
86 weeks ago

Zachary Stark Jones: @Olga, care to share any of those mistakes? Or have a blog / format where you do?
86 weeks ago

Olga Garcia: @Zach: Sure. Being on too many channels and spreading yourself too thin. One of my clients was convinced they needed to be on every forum known to ...More@Zach: Sure. Being on too many channels and spreading yourself too thin. One of my clients was convinced they needed to be on every forum known to man. The thing is that we had more engagement on LinkedIn and Twitter, so it was superfluous to be one so many forums. I manage a community for a company called Going Global. We offer a database of international jobs and internships to uni. I talk about living, working, studying and traveling abroad as a young professional. (Wow! That was a mouthful :)
86 weeks ago

steve taite: What is the advantage of tumblr over webpress blogs and twitter? It would seem that every five minutes we have to adopt a new platform to fit in
86 weeks ago

Lindsay Browning: So many new platforms coming our way! My blog, twitter, LinkedIn and Facebook work for me. I think you need to work with what works for you and ...MoreSo many new platforms coming our way! My blog, twitter, LinkedIn and Facebook work for me. I think you need to work with what works for you and build on it. We can become swamped with all the latest and greatest in social media.
86 weeks ago

Rebecca Thorman: I'm not on Tumblr - the crowd seems to be more vacuous hipsters... just kidding ;). I think Tumblr is starting to go mainstream since so many ...MoreI'm not on Tumblr - the crowd seems to be more vacuous hipsters... just kidding ;). I think Tumblr is starting to go mainstream since so many people keep asking about it... Should be interesting to see their climb.
86 weeks ago

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