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Delta Waters Penelope...I just started a new resume writing business focusing on teens, new grads and peeps with gaps in their work histories. I Twitter, I'm getting listed, got followers, got my website...whew! Do i really need to blog too? They're so ubiquitous...would it be like pissing in the ocean?

99 weeks ago from Ask Penelope Trunk!

Donovan Moore: I'm just not so sure that a resume writing service makes sense anymore. The whole idea of digital media is that you can now connect without a ...MoreI'm just not so sure that a resume writing service makes sense anymore. The whole idea of digital media is that you can now connect without a "written" resume that you send by snail mail and then get a job. Potential employers can "see" your stuff here, linkedin, facebook, etc. What is the need for a resume? Just my thoughts.
99 weeks ago
Penelope Trunk: Not that you asked, but I think you'll get farther branding yourself online if you focus on ONE of those three groups -- it's too broad a focus ...MoreNot that you asked, but I think you'll get farther branding yourself online if you focus on ONE of those three groups -- it's too broad a focus for it to be a differentiator for you. That said, a blog on how teens can use a resume to get a job would be a great blog. There is a dearth of information on this topic. Though honestly, I think there might also be a dearth of teens who read blogs. I'm not sure.
99 weeks ago
Penelope Trunk: Something else to think about: If you don't think you have new things to say about how people should approach resumes, then how are you going to ...MoreSomething else to think about: If you don't think you have new things to say about how people should approach resumes, then how are you going to get clients? There are too many services out there. I think that whatever you think is your differentiator should be the focus of your blog, and if you don't think you can differentiate in the blogosphere, then you definitely can't do it in the larger, real world.
99 weeks ago
Delta Waters: donovan, after seeing the resumes i've gotten from friends and family,there is a definitely still a need for resume writers. Teens still use paper ...Moredonovan, after seeing the resumes i've gotten from friends and family,there is a definitely still a need for resume writers. Teens still use paper resumes for summer jobs, grads still need ones to apply for grad school.LinkedIn and other online applications still need a coherent, branded document that will sell the person to post. most folks here are super social media savvy which is merely an augmentation to a resume, not a replacement. Every one of the dozens of resumes i've worked on are, frankly, pathetic.

penelope, thanks for the straight-up reply. I do have things to say regarding branding, job searches, social media, etc.i feel i can really connect with teens, and young adult. work history gaps is another focus. hhhmmm...need to hone it down, but...the question remains...is blogging effective marketing?
99 weeks ago
Penelope Trunk: Teens don't read blogs. But I think with the teen resume business you actually need to target the kids' parents, and schools that might bring you ...MoreTeens don't read blogs. But I think with the teen resume business you actually need to target the kids' parents, and schools that might bring you in to help multiple students or give a speech at an assembly. You can definitely use a blog to target parents of teens. I mean, then you are sort of looking for that mommy blogger type audience -- moms who are involved with their kids who read blogs. That is a huge audience.
99 weeks ago
Melissa Breau: @Delta - I'll give you the advice I recently gave a small start up company. If you don't know if there is a market for your blog start with a ...More@Delta - I'll give you the advice I recently gave a small start up company. If you don't know if there is a market for your blog start with a newsletter - you can send it out less frequently, and it lets yo you collect contact info. These people can later likely be transitioned to an RSS feed easily. Then, make your newsletters viewable on your website.
99 weeks ago
Karl Sakas: @Delta: To Penelope's point, helicopter parents are likely to pay for your services even if their child isn't (and the parent rightly realizes the ...More@Delta: To Penelope's point, helicopter parents are likely to pay for your services even if their child isn't (and the parent rightly realizes the importance of your professional editing help).

Recent NYTimes article on sophistication of mommy bloggers: http://www.nytimes.com/2010/03/14/fashion/14moms.html ... Sounds like a guest post opportunity.
98 weeks ago
Delta Waters: great article, karl...and good point. i knew teens aren't likely to want to pay for a summer job res or new grad res..it's the parentals.i am ...Moregreat article, karl...and good point. i knew teens aren't likely to want to pay for a summer job res or new grad res..it's the parentals.i am actually going to do flyer/card advertising in H.S's counseling centers(among other target markets) around NoCo where i live (" you need a resume that doesn't suck") that asks them to talk to their parents about this topic...we'll see.

melissa, i love your advice, thanks...

thanks penelope!


98 weeks ago
JenG: Just a point on the need for resume issue. Even if you don't have a formal resume that you send out the old fashioned way, people still need help ...MoreJust a point on the need for resume issue. Even if you don't have a formal resume that you send out the old fashioned way, people still need help generating the content for places like LinkedIn. Most people just don't have the communication skills to effecitvely describe what they've done and why it's important. As someone who reads resumes all the time, I can say that's still true regardless of age!

In my opinion, the biggest distinguisher in this business is to do a bang up job on the content. Too many people focus on format instead of verb choice and impact.

Good luck!
98 weeks ago
Delta Waters: JenG...exactly.Thanks for the luck!
98 weeks ago

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