The idea of brand management is growing and gaining momentum among the corporate and professional communities.  Over the last two weeks I have given three presentations on the topic to business and HR professionals as well as job seekers, and received almost a dozen emails and phone calls.  Bottom line is that your reputation is everywhere and online is no different.

The idea of brand management is growing and gaining momentum among the corporate and professional communities.  Over the last two weeks I have given three presentations on the topic to business and HR professionals as well as job seekers, and received almost a dozen emails and phone calls.  Bottom line is that your reputation is everywhere and online is no different.

The idea of brand management is growing and gaining momentum among the corporate and professional communities.  Over the last two weeks I have given three presentations on the topic to business and HR professionals as well as job seekers, and received almost a dozen emails and phone calls.  Bottom line is that your reputation is everywhere and online is no different.

As an employer, I am always looking for the right talent for my team, and one of the most important traits I look for in my employees is that they have a proactive approach to life and work. For me it is not only important that the people I work with are proactive, but also that their personal brands tell the people around them that they are proactive. So, why is this?

You know who you are.

You tell us you will get it done – and you don’t.

You tell us you got it done – and you didn’t.

You tell us where you will be – and you are not.

You tell us you understand the situation and are prepared – and you haven’t given it a thought.

The following statements were actually posted by employees on social media sites from their workstations, during business hours:

“Staff meeting is over. Thanks for sucking the life out of me–again.” [Brandon]

Ummm, hello, Brandon. Are you really that unhappy? Are you aware that your message can be read as: Brandon is a reactive, whiny drama-king who lacks the gumption to leave a job that sucks?

Foursquare is one of the newer social media sites that is growing quite quickly in popularity. It allows you to “check in” wherever you are (restaurant, shopping, museum, etc). It can connect with Twitter and Facebook so you can let all your friends know where you are and maybe offer up some good tips on the great things about that place.

Careful keyword research, optimization of code and content, search engine promotion, tracking, and competitive research are among the reasons our clients love our Reputation Management programs.
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Reputation Management – How To do it Yourself
Author: Dustin Woodard
 
Reputation management is increasingly important as more and more friends, family and employers search your name. Even if you are always on your best behavior online or you have a fairly unique name, as the population swells and more people become creators of content on the [...]

This is a content from: The Marketing Fresh Peel

Photo credit: dotbenjamin

For the last two years I’ve hosted a very unscienti

This is a content from: The Marketing Fresh Peel

Photo credit: dotbenjamin

For the last two years I’ve hosted a very unscienti