Public Relations


Ben Matthews

Corporate Vlogs - The future of PR?

Jason Calacanis, CEO of Maholo.com, believes that corporate Vlogs are the future of PR.He concedes that this is the same theory that many had in 2004 with regard to blogging., but to back up his theory Calacanis points towards his own company’s figures […]

Ben Matthews

Reducing PR ‘Could Cut Council Tax By £40′

The Daily Telegraph reports today that council tax bills could be reduced by £40 a year if local authorities cut back spending on areas such as publicity and pensions. The TaxPayers’ Alliance has compiled figures showing councils spend more than £40 […]

Tiffany Monhollon

When You Need Twice as Much Time as You Have: Life Lessons from Planning a Wedding

I’m at the point where I need about two minutes of productivity for every minute I have. But what’s anybody to do when the pressure’s on and time is running out?

Meg Roberts

Building “Brand You”: 10 Easy (and Free!) Ways to Market Yourself

To be successful in any industry, you have to differentiate yourself from the competition. Thankfully, building a personal brand has never been easier.

Kristina Summers

You Will Be Misquoted, so Prepare to Handle the Damage

You’ve done you do your best to answer questions and provide additional information. So what do you do when you open that publication or click that link and see blatant errors, big as life?

Ben Matthews

Yet Another Survey: “FTSE 100 companies ‘behind the curve’ in Web 2.0 “

Monday really is the day for surveys.According to study by digital developers BroadView, a majority of large British firms are ‘behind the curve in digital comms’: Despite recent warnings from the FT Bowen Craggs Index on the importance of web […]

Ben Matthews

Our Survey Says: “The PR industry is full of liars”

A couple of surveys for you on this dreary Monday morning. First up, a BIGresearch Simultaneous Media Survey reports that 26% of all adults say they regularly or occasionally blog. Of those: 53.7% are male, 44.7% are married, 28.4% hold a […]

Meg Roberts

I Aimed High, and So Should You

Apply for that job you think you aren’t qualified for, or submit your entry to win an award you think will probably go to someone else. You never know when the people selecting the winners will think that YOU are the perfect candidate.

Kristina Summers

Almost Everyone Needs a Networking Tune-up: So, Here You Go

Sometimes I get so caught up with the craziness of work that I have to stop and go over the basics of networking again, just to make sure I am being as efficient as I should be. So here are a few refresher tips I have picked up in the last couple of weeks.