If you hang about on any of the social networking sites, you will of course have noticed that more and more companies are joining you there. The advantages to them are obvious. It’s another way to promote their brand and try to convert you into a customer. But now more than ever it’s important remember that companies are not your friends.

If you hang about on any of the social networking sites, you will of course have noticed that more and more companies are joining you there. The advantages to them are obvious. It’s another way to promote their brand and try to convert you into a customer. But now more than ever it’s important remember that companies are not your friends.

As a committee member, seeing the execution of 18 months of
planning for the PRSA 2010
Michigan Conference couldn’t have been more rewarding.  Hundreds of
communications professionals attended this year’s conference, all eager to
learn about the evolution of the ever-changing world of public relations. 

As a committee member, seeing the execution of 18 months of
planning for thePRSA 2010
Michigan Conferencecouldn’t have been more rewarding.  Hundreds of
communications professionals attended this year’s conference, all eager to

You guys call, IM, email and DM me with lots of questions! It’s humbling. And the wonderful thing about being the go-to geek for the technologically curious is that I have the opportunity as a PR professional to do two of my favorite things: teach you how to be a better communicator while increasing your self-confidence.

It’s so, so easy to get stressed out during the work week.  I get stressed when someone misses a deadline, when one of my editors isn’t happy and when someone says something nasty about our products on Twitter. But what I didn’t realize is that I have the 8th most stressful job in America.

I just picked up the latest issue of PRSA’s Tactics and I have to say that I’m growing tired of the way I see many people discussing this issue.
In the piece titled “Nestle debacle reveals ‘dark side’ of Facebook fan pages,” author Greg Beaubien writes:
“Nestle finds itself embroiled in the latest social media crisis. As [...]

Folks often get a little uncomfortable when I tell them one of the first things I do each Saturday and Sunday morning is scan my Google Reader for industry- and work-related news, and mentions of my campaigns and bosses.

I’m more of a walking man than a wax man. How about you?

I was traveling last week (hence the dearth of posts) and ha

With so many non-profits and NGO’s, not to mention all the state and federal agencies vying for a piece of the continually shrinking resource

Public relations and its practitioners often get a bad rap. (I still have scars from a quick stint in corporate PR back in the early 1990s.) Sometimes it's self-inflicted--Exhibit A being the follow-up calls to ask "Did you get my press release?"--but just as often, it's the nature of the beast.

This is a content from: The Marketing Fresh Peel

It’s official! I’ve joined Fleishman-Hillard’s digital team in Dallas.

This decision happened rather quickly, i

This is a content from: The Marketing Fresh Peel

It’s official! I’ve joined Fleishman-Hillard’s digital team in Dallas.

This decision happened rather quickly, i

Back in the waning hours of 2009 I wrote what remains to be one of my favorite posts concerning the things I had accomplished the previous year. I promised to follow-up with a more traditional approach to the new year with both resolutions and a lovely idea courtesy of Ms. Holly Hoffman, picking a theme [...]

Yes, I said it. Firing a client. Sounds completely crazy, especially in this economic environment, right? Shouldn’t agencies cling on to any piece of business they have and take anything and everything that comes through the door? Not really, and I’ll explain why.

During tough times such as now doing more with less has become the norm’ rather than the exception. Therefore, why should your social media strategy be any different. Many organizations are hesitant to allow workers to have access to social media applications at their work-stations even now amidst all the positive and compelling  evidence of the amazing things being accomplished.

I read a great post this morning that totally fit in with what I was feeling. I tend to dread the holiday season.

In my last post I mentioned Erik Qualman’s book “Socialnomics” – in chapter five he goes into detail about how more and more we care about what our networks have to say about products and services than what we hear from commercials, print ads and so forth.

Mary Fletcher Jones has posted the last segment from my interview with her for Conversations in Public Relations. Check it out below. Again, I'll say the disclaimer that my thoughts may not be perfect or complete, so if you have anything to add leave it in the comments!And just in case you were wondering: yes, that is me in HD.

Mary Fletcher Jones has posted the last segment from my interview with her for Conversations in Public Relations. Check it out below. Again, I'll say the disclaimer that my thoughts may not be perfect or complete, so if you have anything to add leave it in the comments!And just in case you were wondering: yes, that is me in HD.